[cma-l] National Advertising

[Associated Broadcast Consultants]

Yes I too think a CMA advertsing agency would be a great idea.     If I was
more enterprising I'd set up an agency myself to do this - I think there is
a real chance there is a business opportunity waiting there is someone finds
the right model that appeals to both advertisers and stations.

Glyn



On 21 April 2011 11:56, Two Lochs Radio <tlr at gairloch.co.uk> wrote:

> Yes, I've long thought it was time for CMA to look at some form of joint
> booking agency for national advertisers. In our limited experience they are
> quite happy to spread the advertising cake around, but can't cope with the
> overheads of dealing with separate bookings for a hundred tiny stations,
> when for one order placed with Bauer or GMG they can advertise on dozens of
> major stations with just one order to administer.
>
> In Scotland we have already managed to achieve this with the Scottish
> Government for their advertising, but it would be good to see some real
> effort put into a UK-wide sales agency for the non-profit radio sector.
>
> Alex
>
>
> ----- Original Message -----
> From: "Clive Glover" <clive.glover at lineone.net>
> To: "CMA Discussion List List" <cma-l at commedia.org.uk>
> Sent: Wednesday, April 20, 2011 11:52 AM
> Subject: [cma-l] National Advertising
>
>
> >I wonder if anyone has had any recent contact with any of the radio
> >advertising agencies about trying to run any national advertising from
> >major retailers who have branches in their local areas?  We did this some
> >time ago but were effectively told it was not a viable option either for
> >the agencies or for ourselves.
> >
> > But now with 200 CR stations on air and a potential total CR coverage of
> > 18 million (think that was OFCOM's figure!), should we perhaps be trying
> > this again all together?
> >
> > In our local area - as I am sure in yours - we have multiple outlets for
> > all the major supermarkets, various car dealers etc who are major
> national
> > advertisers. We would be happy to run current national ads, perhaps with
> a
> > local addition of "your local *** store is at 24 High Street" if it
> > produced some income for us. We have already done exactly this for our
> > local Sony Centre (they are franchises so the local manager can make
> > decisions!) and we think it helps demonstrate our credibility to other
> > local potential advertisers.
> >
> > Apologies to those stations that do not take advertising, but this does
> > seem to me to be an idea whose time has come now we have a large number
> of
> > stations on air!
> >
> > Thoughts please!
> >
> > Clive Glover
> >
> > Radio Verulam 92.6 FM
> > St Albans
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