[cma-l] DAB Switchover

[Cathy Aitchison]

Thanks for that, Richard.
Interesting developments today with the publicaction of the Consumer Expert 
Group report - see
http://www.guardian.co.uk/media/2010/sep/14/digital-radio-switchover

Grant Goddard's take on the dilemma is in his post today "The exit strategy 
for DAB radio switchover: the Consumer Expert Group addresses Vaizey's "big 
if"
http://grantgoddardradioblog.blogspot.com/2010/09/exit-strategy-for-dab-radio-switchover.html
Quote:
"... digital radio was considered by the previous government to be a real 
possibility, and that is why dissent from consumer groups was buried. Now, 
that same consumer dissent could provide the perfect nail on which to hang 
any number of DAB exit strategies. A new report outlining the massive 
consumer challenge of digital radio switchover would be a perfect 'get out 
of jail free' card for many long-term DAB stakeholders.

"So today, a new report has been published by the government's Consumer 
Expert Group [CEG] which asks the pertinent question 'Digital radio 
switchover: what is in it for consumers?' Moreover, rather than it being 
embarrassedly added to the depths of the DCMS web site a year later, today's 
report was circulated to the press and stakeholders in advance of 
publication...."

And here's the link for the CEG report itself:
http://www.dcms.gov.uk/publications/7410.aspx

Best,
Cathy
http://www.aitchisonmedia.net
http://www.londonlinkradio.net
http://talkingmedia.wordpress.com

----- Original Message ----- 
From: "Richard Hilton" <Richard.Hilton at bitc.org.uk>
To: "CMA-L" <cma-l at commedia.org.uk>
Sent: Monday, September 13, 2010 5:43 PM
Subject: [cma-l] DAB Switchover


> At times Paul Goddard can come across like a lone Don Quixote figure 
> tilting at the DAB windmill (and I mean that in the nicest way possible!). 
> The DAB lobby tend not to engage with him, perhaps hoping that by ignoring 
> him everyone else will as well. However, it is worth noting that his 
> writing is nearly always backed up with detailed technical analysis.
>
> His latest blog, guaranteed to irritate the DAB lobby, starts as follows:-
>
> 'I am often asked why I believe that digital radio switchover will never 
> happen in the UK. My answer is always this - the available statistics and 
> data on consumer take-up of DAB radio fail to demonstrate that it will 
> grow sufficiently to become the mass medium for radio broadcasting. I can 
> see nothing in more than a decade of figures to offer an inkling that DAB 
> radio will ever become anything more than a minority interest, compared to 
> FM/AM'
>
> I'll leave you to read the rest at :-
>
> http://grantgoddardradioblog.blogspot.com/
>
> Regards
>
>
> Richard
>
>
>
>
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