[cma-l] radio scrappage scheme causes offence - linguistic and otherwise

Fri May 21 18:43:56 BST 2010

How about an alternative scrappage scheme:

"Take your useless DAB radio to John Lewis, and they'll replace it  
with a fully functional (second hand) FM radio for only 10-20% of the  
list price"

On 21 May 2010, at 17:15, LOL GELLOR wrote:

>
>
> Personally I find humour, or attempted humour pretty much the order  
> of the day in the face of well financed spin - I have suggested to  
> DRM devotees perhaps an anti DAB awareness campaign is in order with  
> the potential for a wide range of slogans taking in irony,sarcasm  
> and the minimal e.g. "As enduring as the 8 track cartridge" , "DAB -  
> really expensive and really not good", "DAB - the dinosaur you have  
> trouble hearing" etc. etc.
>
> Just an idea.
> all best
> Lol
>
> P.S. In the spirit of transparency my previous response was deemed  
> in part offensive I therefore  suggest listees fill in the blank bit  
> that one presumes would have caused offence "DAB is xxxx"
>
>
> --- On Fri, 21/5/10, Richard Hilton <Richard.Hilton at bitc.org.uk>  
> wrote:
>
> From: Richard Hilton <Richard.Hilton at bitc.org.uk>
> Subject: Re: [cma-l] radio scrappage scheme
> To: "Alan Coote" <alan.coote at btinternet.com>, "cma- 
> l at commedia.org.uk" <cma-l at commedia.org.uk>
> Date: Friday, 21 May, 2010, 14:50
>
> In terms of the push behind this, below is an extract from Radio 7  
> weekly email.  I do think the word Amnesty is slightly emotive.   
> Knife amnesty, gun amnesty and now a radio amnesty.  I wasn’t aware  
> we were doing something wrong!
>
>
> Richard
>
> Hello again
>
> We are all aware that radio is a powerful medium which can be used  
> creatively to inspire, inform and educate young people.
>
> For many children in parts of the world where books are a luxury and  
> internet connectivity is rare and expensive, the medium of radio  
> connects young people to one another, broadens their horizons and  
> opens up a world of ideas, imagination and communication.
>
> So I was very pleased to hear of a cooperative initiative between  
> BBC and commercial radio to launch a " Radio Amnesty"
>
> The Amnesty is being supported by major manufacturers and the  
> majority of retailers in the UK, and launches this week.
>
> The premise is that radio listeners will be invited to trade in  
> their old portable analogue radios for a spanking new DAB radio.
>
> Participating retailers will offer a variety of discounts between  
> 22nd May and 26th June on a selected range of DAB radios.
>
> When customers hand in their old battery-operated portable radios,  
> the radios will be collected from a central point and those in  
> reasonable working order will be re-conditioned, re-packaged and  
> distributed to children's charities in South Africa. Radios not  
> reconditioned will be recycled under the WEEE (the Environment  
> Agency's Waste Electrical and Electronic Equipment Directive)
>
> Amongst the projects being supported by this laudable enterprise is  
> an initiative at the Red Cross War Memorial Children's Hospital in  
> Cape Town, to establish a Hospital Radio Station. The Children's  
> Radio Foundation (CRF) is already working with a group of long-term  
> young patients, encouraging and training them to produce their own  
> radio stories which will be broadcast on the CRF weekly show in  
> South Africa, The Radio Workshop.
>
> The reconditioned radios will be made available to children in  
> hospital wards, enabling them to tune into the magical world of  
> radio. Radios will also be distributed to children in areas of  
> extreme poverty, such as northern KwaZulu-Natal, where the Radio  
> Workshop helps to train young reporters to produce radio programmes  
> in their home language of isiZulu.
>
> In addition to benefitting from trading in an "old for new" radio,  
> you will be helping a deserving and worthwhile cause. Please note  
> that only battery operated radios can be reconditioned (due to  
> health and safety guidelines mains operated radios cannot be included)
>
> You can get more information on the  Radio Amnesty by visiting www.getdigitalradio.com 
> .
>
> Do listen out for the trails, voiced by Stephen Fry, and which will  
> be broadcast on Radio 2, 4 and 7 starting this weekend.
>
> But now on to the programmes you can look forward to on Radio 7 in  
> the coming week:
>
>
>
> From: cma-l-bounces at mailman.commedia.org.uk [mailto:cma-l-bounces at mailman.commedia.org.uk 
> ] On Behalf Of Alan Coote
> Sent: 21 May 2010 09:28
> To: cma-l at commedia.org.uk
> Subject: Re: [cma-l] radio scrappage scheme
>
>
> This discussion reminds me of King Canute.
>
>
> It may be a marketing ploy, but at some point the majority of  
> listening WILL be digital, we better prepare for it.  We have NO  
> viable means of going to digital and we’re not helped by DAB  
> technology.
>
>
> The ONLY likely solution for the next ten year to fifteen years is  
> DRM+. We should press government and Ofcom for this platform from  
> 2015 as FM is vacated.
>
>
> I’ve created a DRM FaceBook group.  If you want a digital future  
> then please join.
>
>
> http://www.facebook.com/pages/DRMUK/118957421474667?v=wall
>
>
> Alan
>
>
>
> Alan Coote
>
> Managing Director
>
> The Bay Radio
>
> Office 01202 580200
>
> Studio 01202 571028
>
> Mobile 07801 518858
>
>
> Email alan.coote at thebayradio.com
>
> Web www.thebayradio.com
>
>
>
> <image001.gif>
>
>
>
>
> From: cma-l-bounces at mailman.commedia.org.uk [mailto:cma-l-bounces at mailman.commedia.org.uk 
> ] On Behalf Of mark polden
> Sent: 20 May 2010 11:37 AM
> To: julian at 10radio.org; cma-l at commedia.org.uk
> Subject: Re: [cma-l] radio scrappage scheme
>
>
> No not at all it is time that community radio starts to play on its  
> difference and value added as different from Commercial stations.  
> Start to be diverse my friends
>
> Mark
> Flame 1521
>
>
> From: julian at 10radio.org
> To: cma-l at commedia.org.uk
> Date: Thu, 20 May 2010 10:06:39 +0100
> Subject: [cma-l] radio scrappage scheme
>
> There go the listeners then..... :-(
>
>
>
> http://news.bbc.co.uk/1/hi/entertainment/8693613.stm
>
> A "radio amnesty" is being launched to encourage listeners to switch  
> from analogue to digital radios.
>
> Participating UK retailers will offer discounts of 10%-20% when  
> people trade in their old analogue sets.
>
>
> Get a free e-mail account with Hotmail. Sign-up now.
>
>
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