[cma-l] radio scrappage scheme causes offence - linguistic and otherwise

Fri May 21 17:15:31 BST 2010

Personally I find humour, or attempted humour pretty much the order of the day in the face of well financed spin - I have suggested to DRM devotees perhaps an anti DAB awareness campaign is in order with the potential for a wide range of slogans taking in irony,sarcasm and the minimal e.g. "As enduring as the 8 track cartridge" , "DAB - really expensive and really not good", "DAB - the dinosaur you have trouble hearing" etc. etc.

Just an idea.
all best 
Lol

P.S. In the spirit of transparency my previous response was deemed in part offensive I therefore  suggest listees fill in the blank bit that one presumes would have caused offence "DAB is xxxx"

--- On Fri, 21/5/10, Richard Hilton <Richard.Hilton at bitc.org.uk> wrote:

From: Richard Hilton <Richard.Hilton at bitc.org.uk>
Subject: Re: [cma-l] radio scrappage scheme
To: "Alan Coote" <alan.coote at btinternet.com>, "cma-l at commedia.org.uk"
 <cma-l at commedia.org.uk>
Date: Friday, 21 May, 2010, 14:50

In terms of the push behind this, below is an extract
from Radio 7 weekly email.  I do think the word Amnesty is slightly emotive.  Knife
amnesty, gun amnesty and now a radio amnesty.  I wasn’t aware we were doing
something wrong! 

Richard   

Hello again 

We are all aware that radio
is a powerful medium which can be used creatively to inspire, inform and
educate young people. 

For many children in parts
of the world where books are a luxury and internet connectivity is rare and
expensive, the medium of radio connects young people to one another, broadens
their horizons and opens up a world of ideas, imagination and communication.  

So I was very pleased to
hear of a cooperative initiative between BBC and commercial radio to launch a
" Radio Amnesty" 

The Amnesty is being supported
by major manufacturers and the majority of retailers in the UK, and launches
this week.  

The premise is that radio
listeners will be invited to trade in their old portable analogue radios for a
spanking new DAB radio.  

Participating retailers will
offer a variety of discounts between 22nd May and 26th June on a selected range
of DAB radios.  

When customers hand in
their old battery-operated portable radios, the radios will be collected from a
central point and those in reasonable working order will be re-conditioned,
re-packaged and distributed to children's charities in South Africa. Radios not
reconditioned will be recycled under the WEEE (the Environment Agency's Waste
Electrical and Electronic Equipment Directive) 

Amongst the projects being
supported by this laudable enterprise is an initiative at the Red Cross War
Memorial Children's Hospital in Cape Town, to establish a Hospital Radio
Station. The Children's Radio Foundation (CRF) is already working with a group
of long-term young patients, encouraging and training them to produce their own
radio stories which will be broadcast on the CRF weekly show in South Africa,
The Radio Workshop. 

The reconditioned radios
will be made available to children in hospital wards, enabling them to tune
into the magical world of radio. Radios will also be distributed to children in
areas of extreme poverty, such as northern KwaZulu-Natal, where the Radio
Workshop helps to train young reporters to produce radio programmes in their
home language of isiZulu. 

In addition to benefitting
from trading in an "old for new" radio, you will be helping a
deserving and worthwhile cause. Please note that only battery operated radios
can be reconditioned (due to health and safety guidelines mains operated radios
cannot be included) 

You can get more
information on the  Radio Amnesty by visiting www.getdigitalradio.com. 

Do listen out for the
trails, voiced by Stephen Fry, and which will be broadcast on Radio 2, 4 and 7
starting this weekend. 

But now on to the
programmes you can look forward to on Radio 7 in the coming week: 

From:
cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Alan Coote

Sent: 21 May 2010 09:28

To: cma-l at commedia.org.uk

Subject: Re: [cma-l] radio scrappage scheme 

This discussion reminds me of King Canute.  

It may be a marketing ploy, but at some point the majority of
listening WILL be digital, we better prepare for it.  We have NO viable
means of going to digital and we’re not helped by DAB technology. 

The ONLY likely solution for the next ten year to fifteen years
is DRM+. We should press government and Ofcom for this platform from 2015 as FM
is vacated.       

I’ve created a DRM FaceBook group.  If you want a digital
future then please join. 

http://www.facebook.com/pages/DRMUK/118957421474667?v=wall 

Alan  

Alan Coote 

Managing Director  

The Bay Radio 

Office 01202 580200 

Studio 01202 571028 

Mobile 07801 518858 

Email alan.coote at thebayradio.com 

Web www.thebayradio.com     

From:
cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of mark polden

Sent: 20 May 2010 11:37 AM

To: julian at 10radio.org; cma-l at commedia.org.uk

Subject: Re: [cma-l] radio scrappage scheme 

No
not at all it is time that community radio starts to play on its difference and
value added as different from Commercial stations. Start to be diverse my
friends

Mark

Flame 1521

From:
julian at 10radio.org

To: cma-l at commedia.org.uk

Date: Thu, 20 May 2010 10:06:39 +0100

Subject: [cma-l] radio scrappage scheme

There go the listeners then..... :-( 

http://news.bbc.co.uk/1/hi/entertainment/8693613.stm 

A
"radio amnesty" is being launched to encourage listeners to switch
from analogue to digital radios. 

Participating
UK retailers will offer discounts of 10%-20% when people trade in their old
analogue sets. 

Get
a free e-mail account with Hotmail. Sign-up
now. 

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