[cma-l] [Fwd: The Stars of Tomorrow?]

[Karl Hartland]

For interest...

*Seven Days in Radio* ..sponsored by /your company/ 
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*The Stars of Tomorrow?*
The American radio industry had their annual gathering last week. It’s 
the NAB conference, and much like at the Radio Festival, the great and 
the good lined up to share wise words about listeners, advertisers, 
talent, and much more. We’d like to thank Keri Jones for updating our 
readers about the happenings there.

It was the talent side of the discussions that particularly caught our 
eye, and then we saw this blog 
<http://www.infinitedial.com/2009/09/radios_looming_crisis_is_not_d.php> 
which points out, quite wisely, that it’s no good harping on about 
needing new talent if you’re automating and networking most of your 
output, as that leaves no slots to trial the stars of tomorrow. And, as 
we all know, content – which often comes from great talent - is the only 
thing that’ll keep radio in the media mix.

So, the Americans have nowhere to nourish new talent? Over here in the 
UK, we’re actually a lot luckier.

Sure, we’ve got a growing number of networked hours on many stations, 
and there’s more voicetracking than anyone would prefer, but the UK has 
a secret weapon – the third tier of radio.

When was the last time you listened to a community, student or hospital 
station? Not recently, we’d bet. But you should. This is where we’ll be 
turning to for our next generation of stars, both on and off the mic. 
The obvious example is Greg James, who started out at student station 
Livewire and RSL station Future Radio, both in Norwich, before being 
fast-tracked to early breakfast at Radio 1. We’ve no doubt that the 
BBC’s involvement in the Student Radio Awards played a big part in this 
being possible.

These “other” stations are easier to hear now, as well. With most 
student stations streaming online, you no longer need to be parked by 
the campus to hear them, and community stations usually have a better 
transmission setup than their RSL cousins. Listen also for the features, 
the community involvement, the marketing techniques; who knows what we 
could be learning from those that haven’t been brainwashed into obeying 
the format rules that we live and breathe by.

In fact, here’s an idea to save time and effort. Switch your logging 
streams so that as well as monitoring your commercial opposition, you’re 
also recording your nearest student or community station. That way you 
can zip through an hour of polka requests if need be.

If you already know of some great stations in the community and student 
sector, drop us an email and we’ll feature some next week.
*Seven Days of radio news:* (also on Twitter 
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*Third and final day from NAB <http://radiotoday.co.uk/news.php?item.5203>*
As the NAB Radio Show draws to a close, some final thoughts (well, quite 
a few actually) on the last day in Philadelphia with Keri Jones.

*Community station is lovin it <http://radiotoday.co.uk/news.php?item.5202>*
A community radio station in Wales has attracted the support and 
sponsorship of a major fast food restaurant chain.

*New: Radio Production Awards <http://radiotoday.co.uk/news.php?item.5201>*
The Radio Academy and the Radio Independents Group have teamed up to 
create the Radio Production Awards 2010, with an awards ceremony 
scheduled for February next year to present the gongs.

*NAB Blog - Day 2 from Philly <http://radiotoday.co.uk/news.php?item.5200>*
6am: Awoke and put on telly to see that the NBC station is now promoting 
real-time traffic cams in High Definition. Who wants to see a jam so 
clearly?

*Pegg takes on Metro and Magic <http://radiotoday.co.uk/news.php?item.5199>*
Chris Pegg has been appointed as the new Programme Director of Metro 
Radio and Magic 1152 in Newcastle. He comes to the station after a stint 
at Heart 106.

*NME partners Hewlett Packard <http://radiotoday.co.uk/news.php?item.5198>*
NME Radio has teamed up with Hewlett Packard for its forthcoming HP Uni 
Tour. The tour will visit six universities with a bill including VV 
Brown, Does It Offend You Yeah and Bombay Bicycle Club.

*Heart declares undying love <http://radiotoday.co.uk/news.php?item.5197>*
Heart is to launch its debut Love Music Live event in conjunction with 
Barclaycard Unwind with a show headlined by Michael Bublé at a West End 
venue in October.

*Blog from NAB - Philadelphia <http://radiotoday.co.uk/news.php?item.5196>*
Radio Today colleague and owner of Radio Scilly Keri Jones is blogging 
from the NAB Radio Show at the Pennsylvania Convention Center in 
Philadelphia. Visit this page regularly for updates to this content over 
the next couple of days.

*Kevin Hughes signs to Capital <http://radiotoday.co.uk/news.php?item.5195>*
Kevin Hughes is to join 95.8 Capital FM Hughes to present a New Sunday 
night show, Total Access with Barclaycard Unwind from 7-8pm, from the 27 
September.

*New Central director for UTV <http://radiotoday.co.uk/news.php?item.5194>*
UTV Radio's Preston, Leyland and Chorley station Central Radio has hired 
Paula Davies as Station Director.

*Blackburn covers Judi Spiers <http://radiotoday.co.uk/news.php?item.5193>*
Sensational Tony Blackburn is standing in for Judi Spiers on BBC Radio 
Devon, for one day only!

*NAB Radio Conference cancelled 
<http://radiotoday.co.uk/news.php?item.5192>*
This year’s NAB European Radio Conference - due to take place in Athens 
through 25-27 October - has been cancelled due to the pinch being felt 
by the current economic climate.

*The Coast debuts new app <http://radiotoday.co.uk/news.php?item.5191>*
The Coast in Solent has launched a new iPhone app, with the help of G 
Media. The app plays the station’s output while displaying scrolling 
images and text.

*Digital Radio UK to lead the way 
<http://radiotoday.co.uk/news.php?item.5190>*
A new consumer-facing digital radio organisation has launched today, and 
will be known as Digital Radio UK. It has the demanding task of getting 
the UK ready for digital radio upgrade.

*Corrie Street stars are the Key 
<http://radiotoday.co.uk/news.php?item.5189>*
Michelle Keegan and Jennie McAlpine from Coronation Street are helping 
Mike Toolan on breakfast this week.

*Stuart and Sarra enter the Dragon 
<http://radiotoday.co.uk/news.php?item.5188>*
Former Stereophonic Stuart Cable and S4C’s Sarra Eglan are to cover the 
Kam and Sally breakfast show on Red Dragon FM for one week from 
September 28.

*Radio Aire locks listeners in shed 
<http://radiotoday.co.uk/news.php?item.5187>*
96.3 Radio Aire has tempted five listeners to live in a shed for two 
weeks with the chance to win their mortgage/rent paid for a year up to 
the value of 5K.

*Williams returns to Jazz FM <http://radiotoday.co.uk/news.php?item.5186>*
Nigel Williams is to return to Jazz FM’s weekday Breakfast Show from 24 
September. His return coincides with the station’s decision to extend 
the show by an hour from 6-10am from October 5.

*Coast holds up the traffic <http://radiotoday.co.uk/news.php?item.5185>*
The Coast has launched a billboard campaign featuring original 
illustrations of some of the greatest names in music history.
See our archive online <http://radiotoday.co.uk/news.php?all>

*Advertising Opportunities*
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*Upcoming radio industry events:*


*The launch of PeaceFM 
<http://radiotoday.co.uk/e107_plugins/calendar_menu/event.php?1254524400.event.270.>* 
on 03 Oct 2009
Manchester's newest community radio station launches today on 90.1FM. 
*Location:* Hulme, Manchester.

*Promotions and Marketing Awards 2009 
<http://radiotoday.co.uk/e107_plugins/calendar_menu/event.php?1256232600.event.265.>* 
on 22 Oct 2009
Award event for the NDL Radio Academy Promotions and Marketing Awards 
2009 *Location:* Great Portland Street, London

*The launch of Moorlands Radio 
<http://radiotoday.co.uk/e107_plugins/calendar_menu/event.php?1257588000.event.272.>* 
on 07 Nov 2009
The Staffordshire Moorlands' local radio station, Moorlands Radio, 
launches today at 10am on 103.7 FM. *Location:* Leek, Staffordshire 
Moorlands

*Best of the rest:* (Blogs and news from other sites)
Is it just us, or is Trebor totally ripping off Absolute Radio... 
<http://radiotonight.co.uk/post/198673339>
Chris Moyles must go, says Bruno <http://radiotonight.co.uk/post/198195321>
Chris Evans: riding high on the medium wave 
<http://radiotonight.co.uk/post/198185852>
Let’s meet up in Athens, Greece <http://radiotonight.co.uk/post/196750272>
NAB Europe cancelled <http://radiotonight.co.uk/post/194843653>
Breaking News: Music4 owner found stuck to a pole. 
<http://radiotonight.co.uk/post/194439237>
Chris Evans's breakfast audience likely to be younger than Terry Wogan's 
<http://radiotonight.co.uk/post/193994669>
Access all areas at BBC Radio 1 - Video 
<http://radiotonight.co.uk/post/193351726>
Jon Hilcock to leave Xfm <http://radiotonight.co.uk/post/193235919>
*Radio jobs this week:* (powered by Media UK)
Broadcast Journalist (Breakfast) at Leicester Sound (Global Radio), 
Leicester <http://www.mediauk.com/radio/jobs/7173>
Broadcast Journalist at BBC , Wiltshire 
<http://www.mediauk.com/radio/jobs/7168>
Freelance Audio Recording at Sight & Sounds Ltd, UK wide 
<http://www.mediauk.com/radio/jobs/7166>
Broadcast PR Account Manager at The Broadcasters, London Broadcast 
Centre W1 <http://www.mediauk.com/radio/jobs/7161>
Sunday newsreader vacancy at Original 106.5 and Bristol’s Star Radio. at 
Tomahawk Radio Ltd, Bristol <http://www.mediauk.com/radio/jobs/7149>
News Editor at Peak FM, Chesterfield 
<http://www.mediauk.com/radio/jobs/7148>
Daytime Presenter / Website Manager at Spire FM, Salisbury 
<http://www.mediauk.com/radio/jobs/7146>
Drive Presenter at 2br, East Lancashire 
<http://www.mediauk.com/radio/jobs/7145>
Interactive Editor, BBC Music Interactive at BBC, London 
<http://www.mediauk.com/radio/jobs/7136>
Freelance Broadcast Journalist at Heart, Bangor 
<http://www.mediauk.com/radio/jobs/7135>
Freelance Radio Broadcast Journalists (6) at UK Radio News, Various - 
see full ad <http://www.mediauk.com/radio/jobs/7134>
Presenters at Chester's Dee 106.3., Chester 
<http://www.mediauk.com/radio/jobs/7128>
Broadcast Journalist at Heart 103.4 Cheshire and North East Wales, 
Wrexham <http://www.mediauk.com/radio/jobs/7127>
Advertising Sales Executives at Executive Network Sales Ltd - Media 
Division, West Midlands <http://www.mediauk.com/radio/jobs/7126>
RCS <http://www.rcsuk.com> 	*The Radio Today website is proud to be 
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-- 
Karl Hartland
209radio Station Manager

105 FM in the Cambridge City Area
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