[cma-l] Counting the listeners..

[Anver Anderson]

Hi Everyone..

 

I wonder if anyone can offer any advice on counting the listenership of a
poor old community radio station.  I've read a number of the ideas on the
"community radio tool kit" site and they are very helpful indeed. However, I
wondered if anyone had a quick and dirty "rule of thumb" or ratio related to
website hits or email contact number which might give a rough idea of the
number of listeners out there.. I've got the population numbers under our
footprint but without going out and knocking on doors (or stopping people in
the street - which I know we will have to do at some stage..) it's tough to
quantify.. Any ideas (or ratios) welcomed.

 

Many thanks

 

Anver

Saint FM - Burnham-on-Crouch, Essex

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