[cma-l] Campaign tools

[Karl Hartland]

Wonderful and hopefully sobering interjection from our Lobby and Support 
leader Jaqui there.

With respect to her and CTV people I would suggest that the £6m figure 
needs to be a bit more than a bit more though, in the long run, if it is 
to support CTV too.

It *is *a Community Media Fund in scope (I have been guilty of referring 
to it as C*R*F, hands up there) but the costs of production for TV are 
undeniably higher than for radio, especially at start-up, and with a 
'long head' on this, we need to recognise that when clarifying our 
positions so as to not create a future situation where CTV and CR are 
fighting one another as and when we have adequate provision of the 
former platform.

This is an area where I believe we have self-sustaining power: if we can 
consolidate our approaches, methodology and systems to 'commercial' 
income, levies can be placed on that to generate funding income for all.

Can I hear horror at the C word? Don't be scared of it kids...we have 
airtime others want (nay *need*), they can and will pay for it within 
the correct context...we define that context to a large extent...make 
that help pay for our Social Gain delivery.

K

Jaqui Devereux wrote:
> Dear all
>
> I write to remind you that things like petitions are only one element in 
> any campaign.  The CMA notes the "letting off steam" of some of the 
> recent posts on this subject - we would suggest that rather than the 
> sector tearing
> itself apart, it would be better just to sign, or not sign, the 
> petition.  Then to come up with positive suggestions for increasing the 
> pressure on the government to commit to the kind of funding levels 
> envisaged in 2003 in the Anthony Everitt report (current calculations 
> would make the fund around £6 million - of course we would want a bit 
> more than that and we want it to cover community TV as well as radio).
>
> Some of you have produced jingles for the campaign and profile raising - 
> if you want to use these on air please feel free to download them. 
> Please feel free also to upload any you have made.  The jingles can be 
> found at:
>
> http://allthevoices.commedia.org.uk/
>
> To upload your jingles please follow this link:
>
> http://allthevoices.commedia.org.uk/admin/
>
> And upload your audio file using these details:
>
> Username: upload
> Password: publicpassword
>
> Then send an email to tech at commedia.org.uk to let us know that you've 
> uploaded your jingle, we will publish it to share.
>
> Also just to let you know we are seeking a meeting with Stephen Timms MP 
> who has taken over the job of steering the Digital Britain agenda, also 
> the Secretary of State Ben Bradshaw.  I have to say that they would 
> regard the sector as a bit of a laughing stock if they ever saw some of 
> the recent posts to the list.
>
> All positive suggestions welcome!
>
> Best wishes
>
> Jaqui
>   
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-- 
Karl Hartland
209radio Station Manager

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