[cma-l] Community Radio on top!

[Stevensuttie at aol.com]

Subject: FW: PRESS RELEASE: Local Breakfast Shows Finally Top Wogan and  
Moyles
Importance: High
 
Please find enclosed below a Press Release highlighting the results of a  
recent survey regarding Radio listening in Leicester that was conducted in  
person in Leicester City, online via entertainment website DigitalSpy and  
through social networking websites Facebook and Twitter.
 
The purpose of the survey was to discover actual listenership to all radio  
stations in Leicester, including those that do not recieve listening 
figures  through the listening survey RAJAR.
 
Although they affect results, community licensed radio stations such as  
Harborough FM, Takeover Radio 103.2 and 103 The Eye's results are not 
published  by RAJAR due to subscription carriages. This survey includes  these
stations:
 
Best Regards,
Alan Dempsey
Leicester City Surveys
 

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"LOCAL BREAKFAST SHOWS FINALLY TOP WOGAN AND MOYLES"
 
Nationally, Chris Moyles and Terry Wogan have a combined estimated audience 
 of 22million people that continues to grow each quarter. However, new 
research  suggests that local radio listeners are tuning out of national 
stations and  tuning in to our very own local stations.
 
Recently published survey results compiled by Leicester City Surveys  
revealed that local radio listeners are now tuning in to Takeover Radio's "Dave  
Show" as their number one choice for breakfast radio, closely followed by 
BBC  Radio 1's national figure Chris Moyles in second, Harborugh FM's Dave 
Irving in  third, new host Ivan D'Sa at Leicester Sound was fourth followed by 
BBC Radio  2's Wogan.
 
Dave Show presenter, Dave Bott, also came first in the survey results as  
the respondent's Favourite Overall Presenter, followed by fellow local  
presenters Dave Smith (Harborough FM), Richard Oliff (Harborough FM) and Mike  
Watson (Takeover Radio). Results that demonstrate the growing support and  
strength of locally produced radio broadcasting.
 
Leicester City Surveys (LCS) conducted its first Radio listening survey  
across Leicester in person and online throughout May and early June.
 
Respondents were asked about they radio stations they usually tune into,  
the timing they listen, the music they enjoy and their favourite  presenters.
 
When the results were calcuated and published at the end of the survey  
period, it became very interesting for both Takeover Radio and Harborough FM as 
 their presenters and stations had a great reaction.
 
Alan Dempsey of LCS conducted all the online field work along with a team  
of street surveyors that researched in person throughout Leicester. He was 
very  suprised at the outcome of the results.
 
"It was suprising that stations such as Takeover Radio and Harborough FM  
came out on top as community radio stations aren't often considered as having 
a  large listener base as they do not subscribe to major national listening 
survey  RAJAR.
 
"So it is fantastic that our survey can help applaud the fantastic local  
efforts of all the volunteers that put these stations together and 
demonstrate  the support they have from the community in Leicester.
 
"It is also heartwarming to know that as television continues to cut down  
on local output, local radio listening is stronger than ever and getting  
stronger all the time."
 
The survey included all the local radio stations 103 The Eye, BBC Radio  
Leicester, Demon FM, Eava FM, Harborough FM, Kohinoor FM, Leicester Sound, Oak 
 FM, Sabras Radio and Takeover Radio 103.2, regional stations such as Gold, 
Heart  106 and Smooth 106.6, and the most listened to national stations, 
BBC Radio 1,  BBC Radio 2 and BBC 5 Live.
 

END
 
 
 

Leicester City Surveys is a non-commercial, non-for-profit organisation  
set up and run by Alan Dempsey, assisted by Clare Dempsey, Robert Darby,  
Katherine Tennant and Anjli Hindocha on street work.
The "Radio in Leicester"  survey was conducted in person in Leicester and 
online via DigitalSpy, Facebook  and Twitter.
The fieldwork process took place throughout May and early  June.
Results of the survey were published mid-June.
The nexy "Radio in  Leicester" survey conducted by Leicester City Surveys 
will begin with field work  taking place through November and early December.
Harborough FM has been  broadcasting to Market Harborough and South 
Leicestershire on 102.3 FM since  February 2007 Takeover Radio 103.2 has been 
broadcasting to Leicester on 103.2  FM since March 2002 and was the first radio 
station to be run by young people  for young people in the UK Leicester Sound 
has been broadcasting to Leicester  since 1983 and has been broadcasting on 
105.4 FM since 1997 BBC Radio 1  nationally gains an audience of 7million 
people at breakfast according to RAJAR  figures BBC Radio 2 nationally gains 
an audience of 15million people at  breakfast according to RAJAR figures 
"Dave Show" broadcasts weekdays from 7am on  Takeover Radio 103.2 "The Chris 
Moyles Show" broadcasts from 6.30am on BBC Radio  1 Dave Irving broadcasts 
weekdays from 7am on Harborough FM Ivan D'Sa broadcasts  weekdays from 6am on 
Leicester Sound "Wake Up To Wogan" broadcasts weekdays from  7.30am on BBC 
Radio 2
 

Listening Survey Results...
 
Breakfast (6am til 10am)...
1st: Takeover Radio - 24%
2nd: BBC Radio  1 - 20%
3rd: Harborough FM - 18%
4th: Leicester Sound - 14%
5th: BBC  Radio 2 - 8%
=6th: BBC 5 Live - 4%
=6th: Heart 106 - 4%
=6th: Oak FM -  4%
=9th: BBC Radio Leicester - 2%
=9th: Smooth 106.6 - 2%
 

Daytime (10am til 3pm)...
1st: Harborough FM - 34%
2nd: Takeover  Radio - 30%
3rd: BBC Radio 2 - 14%
4th: Heart 106 - 10%
5th: Leicester  Sound - 8%
=6th: BBC Radio 1 - 2%
=6th: BBC 5 Live - 2%
 

Drivetime (3pm til 7pm)...
=1st: Harborough FM - 26%
=1st:  Takeover Radio - 26%
3rd: BBC Radio 2 - 17%
=4th: BBC Radio 1 -  9%
=4th: Leicester Sound - 9%
=6th: BBC Radio Leicester - 4%
=6th:  Heart 106 - 4%
=8th: BBC 5 Live - 2%
=8th: Sabras - 2%
10th: Smooth  106.6. - 1%
 

Evening (7pm til 11pm)...
1st: Harborough FM - 28%
2nd: Takeover  Radio - 19%
3rd: Heart 106 - 17%
4th: BBC Radio 1 - 14%
5th: Leicester  Sound - 12%
=6th: BBC Radio 2 - 4%
=6th: Gold - 4%
8th: BBC 5 Live -  2%
 

Overnight (11pm til 6am)...
=1st: Harborough FM - 19%
=1st:  Takeover Radio - 19%
3rd: BBC Radio 1 - 14%
=4th: Gold - 13%
=4th:  Leicester Sound - 13%
6th: BBC 5 Live - 8%
=7th: BBC Radio Leicester -  7%
=7th: Heart 106 - 7%
 
 
 
Favourite Presenter Results...
 
1st: Dave Bott (Takeover) - 9%
2nd: Dave Smith (Harborough FM) -  6.5%
3rd: Richard Oliff (Harborough FM) - 6%
4th: Mike Watson (Takeover  Radio) - 5.5%
5th: Scott Mills (BBC Radio 1) - 5%
 
=6th: Chris Evans (BBC Radio 2) - 4%
=6th: Chris Moyles (BBC Radio 1) -  4%
=6th: Damien St John (Leicester Sound) - 4%
 
=9th: Chris Jones (Harborough FM) - 2.5%
=9th: Dave Charles (Harborough  FM) - 2.5%
=9th: Mark & Nina (Harborough FM) - 2.5%
=9th: Moley  (Harborough FM) - 2.5%
 
=13th: Dave Irving (Harborough FM) - 2%
=13th: Robin Banks (Leicester  Sound) - 2%
=13th: Sam & Amy (Heart 106) - 2%
=13th: Will Challoner  (Harborough FM) - 2%
 
=17th: Fearne/Reggie (BBC Radio 1) - 1.5%
=17th: Ivan D'Sa (Leicester  Sound) - 1.5%
=17th: Sean Smith (Harborough FM) - 1.5%
=17th: Terry Wogan  (BBC Radio 2) - 1.5%
=17th: Tony Blackburn (Gold) - 1.5%
 
=22nd: Bob Harris (BBC Radio 2) - 1%
=22nd: Colin Murray (BBC 5 Live) -  1%
=22nd: DK (Sabras) - 1%
=22nd: Jeremy Vine (BBC Radio 2) - 1%
=22nd:  Jonathan Ross (BBC Radio 2) - 1%
=22nd: Johnny Walker (BBC Radio 2) -  1%
=22nd: Ken Bruce (BBC Radio 2) - 1%
=22nd: Liz Osbourne (Harborough FM)  - 1%
=22nd: Nick Shelton (Harborough FM) - 1%
=22nd: Pete Tong (BBC Radio  1) - 1%
=22nd: Steve Wright (BBC Radio 2) - 1%
=22nd: Vernon Kay (BBC  Radio 1) - 1%
 
=33rd: Alan Carr (????) - 0.5%
=33rd: Aled Jones (BBC Radio 1) -  0.5%
=33rd: Alpa (Sabras) - 0.5%
=33rd: Amy (Takeover Radio) -  0.5%
=33rd: Bobby Friction (BBC Radio 1) - 0.5%
=33rd: Dave Pearce (BBC  Radio 2) - 0.5%
=33rd: David Lloyd (BBC Radio 2) - 0.5%
=33rd: DJ Cameo  (BBC 1Xtra) - 0.5%
=33rd: Donna Alos (Heart 106) - 0.5%
=33rd: Eamonn  Kelly (Smooth 106.6) - 0.5%
=33rd: Greg James (BBC Radio 1) - 0.5%
=33rd:  H Two O / Jamie Duggan (Takeover Radio) - 0.5%
=33rd: Huw Stevens (BBC Radio  1) - 0.5%
=33rd: Ian Ison (Oak FM) - 0.5%
=33rd: James Martin (Oak FM) -  0.5%
=33rd: John Peel (BBC Radio 1) - 0.5%
=33rd: John Peters (Smooth  106.6) - 0.5%
=33rd: Julian Jones (????) - 0.5%
=33rd: Julian Saunders  (Oak FM) - 0.5%
=33rd: Liss Sherwin (Takeover Radio) - 0.5%
=33rd: Mark  Rowley (Oak FM) - 0.5%
=33rd: Matthew Smith (BBC Radio 4) - 0.5%
=33rd:  Mike Sweeney (Gold) - 0.5%
=33rd: Missy B (Sabras) - 0.5%
=33rd: Naomi  Kent (Leicester Sound) - 0.5%
=33rd: Nick Shaw (Harborough FM) -  0.5%
=33rd: Nicky Campbell (BBC 5 Live) - 0.5%
=33rd: Omar Gashi (Takeover  Radio) - 0.5%
=33rd: Paul McCann (Harborough FM) - 0.5%
=33rd: Paul Robey  (????) - 0.5%
=33rd: Radcliff & Maconie (BBC Radio 2) - 0.5%
=33rd:  Russell Brand (BBC Radio 2) - 0.5%
=33rd: Sarah Kennedy (BBC Radio 2) -  0.5%
=33rd: Shrez (Takeover Radio) - 0.5%
=33rd: Simon Mayo (BBC 5 Live) -  0.5%
=33rd: Tommy Vance (BBC Radio 1) - 0.5%
=33rd: Zane Lowe (BBC Radio  1) - 0.5%
 

--------------------------------------------
Alan  Dempsey
Leicester City Surveys
_survey-leicester at live.co.uk_ (mailto:survey-leicester at live.co.uk) 
 
Kindest  Regards
Steve Suttie
Station Manager, 94.4FM Salford City  Radio
office 0161 793 2939 
mobile 07772 355 852
WINNERS - Community Award - Salford Business Awards  2009
Visit our Website _www.salfordcityradio.org_ 
(http://www.salfordcityradio.org/listen.asx) 
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