[cma-l] Estimating RSL Audience Listening Numbers

[Peter Lewis]

Nathan

Talk to you local college or university - and not necessarily the Media 
Department, but also those who handle statistics (Psychology, Sociology 
etc). A task like this might engage students either a volunteers or as 
part of coursework.

good luck!

Peter


Peter M. Lewis
Senior Lecturer in Community Media
Department of Applied Social Sciences
London Metropolitan University
Ladbroke House
62-66 Highbury Grove
London N5 2AD





Nathan Talbot [Endeavour FM] wrote:
> Hi All,
> 
>  
> 
> I'm looking to see if there's any way of estimating the potential audience of an RSL station? (without using RAJAR!)
> 
>  
> 
> I had heard that you can guestimate based on the number of texts/emails/phonecalls you receive (something like 20% of your listeners will make studio contact, so multiply your number of texts/emails by 5 and that's a rough number of listeners) BUT that to me sounds too good to be true!
> 
>  
> 
> Any ideas? Please drop me an email on nathan at endeavourfm.co.uk
> 
>  
> 
> Thanks,
> 
>  
> 
> Nathan
> 
> 


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