[cma-l] Estimating RSL Audience Listening Numbers

[Nathan Talbot [Endeavour FM]]

Hi All,

 

I'm looking to see if there's any way of estimating the potential audience of an RSL station? (without using RAJAR!)

 

I had heard that you can guestimate based on the number of texts/emails/phonecalls you receive (something like 20% of your listeners will make studio contact, so multiply your number of texts/emails by 5 and that's a rough number of listeners) BUT that to me sounds too good to be true!

 

Any ideas? Please drop me an email on nathan at endeavourfm.co.uk

 

Thanks,

 

Nathan


-- 
Nathan Talbot

Station Co-Director
Endeavour FM

E-mail:nathan at endeavourfm.co.uk