[cma-l] advertising rates reference

Mon Aug 10 14:19:48 BST 2009

Ahhhhh. Now this is the point isn't it?  We are talking about CMA  
talking to government (in this case the COI) to help us all get a  
slice of their national budget, which is clearly a fair thing to ask  
the CMA and right that our request should be made this way. What we  
shouldn't be asking is for the CMA to become our national sales house  
and finding us revenue from Coca Cola and Churchill Insurance

Oh No

Rich

Richard Berry
Senior Lecturer in Radio Studies
Admissions Tutor
Programme Leader: FdA Community Radio & BA Radio
The David Puttnam Media Centre, St Peters Campus
Sunderland, SR6 0DD
Tel: 0191 515 2239
Skype, Facebook & Twitter: richardberryuk
Web: www.sunderland.ac.uk/radio
Tags: www.delicious.com/richardberry
Blog:myblogs.sunderland.ac.uk/blogs/radio/

On 10 Aug 2009, at 14:03, Derrick Francis wrote:

> Jagui suggested the CMA, so lets make that clear. Furthermore, I  
> strongly believe that everything the COI send out should include  
> community radio stations and we should get the financial benefits.  
> We know that more often that not local people are listening to there  
> local community radio station, not the local commercial stations. We  
> at GFM know the information broadcast on commercial stations does  
> not reach the hard to reach listeners that we in community radio  
> pride ourselves on serving. Community radio is now an integral part  
> of broadcasting in this country and we keep coming across the same  
> old obstacles. I simply asked the question if the CMA has the  
> resources, I know we at GFM don't, However, if you have students  
> that want to assist the CMA, I'm sure no one would object.
>
> From: richard.berry at sunderland.ac.uk
> To: cma-l at mailman.commedia.org.uk
> Date: Mon, 10 Aug 2009 10:19:41 +0100
> Subject: Re: [cma-l] advertising rates reference
>
> Whilst I totally agree that the sector needs a central point for  
> commercial sales I don't think it's right for the CMA to do this.  
> The CMA should be there to impartially present our case to  
> government , funders and regulators. This way it can represent all  
> our interests fairly. Commercial sales isn't something every station  
> engages in, some don't want to and some aren't allowed. If we are to  
> have a national sales house it needs to be independent of the CMA,  
> even if it's allied like canstream. The key question here though is  
> what we want from it? Do we want ads? sponsored features that are  
> made for us (e.g weekly DIY features sponsored by B&Q) or do we want  
> nationally syndicated programming? This is how student radio once  
> had national ad money via a live satellite channel. This ultimately  
> failed but there is no saying it can't work here. But it's not for  
> us to insist the CMA does it but rather seeing if someone has the  
> skill to start something?
>
> Rich
>
>
> Richard Berry
> Senior Lecturer in Radio Studies
> Admissions Tutor
> Programme Leader: FdA Community Radio & BA Radio
> The David Puttnam Media Centre, St Peters Campus
> Sunderland, SR6 0DD
> Tel: 0191 515 2239
> Skype, Facebook & Twitter: richardberryuk
> Web: www.sunderland.ac.uk/radio
> Tags: www.delicious.com/richardberry
> Blog:myblogs.sunderland.ac.uk/blogs/radio/
>
>
>
>
>
>
>
>
>
> On 8 Aug 2009, at 13:51, Derrick Francis wrote:
>
> The idea of the CMA pushing our cause has come up before and the  
> response was work load, where will the resources come from to push  
> this?
>
> > Date: Fri, 7 Aug 2009 15:56:37 +0100
> > From: chrissymoog at higherrhythm.co.uk
> > To: cma-l at mailman.commedia.org.uk
> > Subject: Re: [cma-l] advertising rates reference
> >
> > That's a good suggestion Jaqui! CMA is actually in the right  
> position to
> > be doing that as they represent Community Media in the country  
> (and they
> > can cover more than the community radio side of things), plus it  
> will
> > bring financial benefit both to CMA and community radio stations
> > involved, and therefore a win-win situation.
> >
> > -----Original Message-----
> > From: Jaqui Devereux [mailto:jaqui.devereux at commedia.org.uk]
> > Sent: 07 August 2009 15:46
> > To: chrissymoog
> > Subject: Re: [cma-l] advertising rates reference
> >
> > What about the CMA as the agency???
> >
> >
> > chrissymoog wrote:
> > > Thanks for all who responded. I totally agree with Nick's point of
> > view.
> > > I also endorse Glyn's idea of having an agency which could  
> represent
> > all
> > > community stations and block-sell advertising to the big
> > > agencies...Considering the amount of money big companies and
> > organisations
> > > spend on their marketing, and not all community radios are able  
> to tap
> >
> > > into that - it will definitely take some pressure out of community
> > radio
> > > stations. Thanks again for all the input!
> > >
> > >
> > >
> > > Julie, I'm definitely up for doing a get together, and comparing  
> notes
> >
> > > at some point.
> > >
> > >
> > >
> > >
> > >
> > > *From:* glyn.m.roylance at googlemail.com
> > > [mailto:glyn.m.roylance at googlemail.com] *On Behalf Of *Glyn  
> Roylance
> > > *Sent:* 07 August 2009 13:01
> > > *To:* chrissymoog
> > > *Subject:* Re: [cma-l] advertising rates reference
> > >
> > >
> > >
> > > Hi,
> > >
> > >
> > >
> > > I'd advise to approach some of the advertising agencies rather  
> than
> > > individual stations. Typically they would price by head of  
> official
> > > audience reach. However they typically run big regional or  
> national
> > > campaigns so "can't be bothered" with small-fry community  
> stations,
> > even
> > > if they do get a lot of listeners when added together, due to
> > > coordination work required to negotiate withe ach station.
> > >
> > >
> > >
> > > I reckon there is scope for some enterprising person to set-up an
> > agency
> > > which could represent all community stations, and block-sell
> > advertising
> > > to the big agencies - taking a cut for themselves.
> > >
> > >
> > >
> > > My brother works at South East radio in Wexford Ireland - I  
> could see
> > if
> > > I can get hold of their rate card. It may not be immediately
> > > transferrable, they are a big regional station, but due to low
> > > population density of Ireland, probably only cover total  
> population of
> >
> > > 200k or so. It may give one indication.
> > >
> > >
> > >
> > > Glyn
> > >
> > > Thornbury FM
> > >
> > >
> > >
> > > On 8/7/09, *chrissymoog* <chrissymoog at higherrhythm.co.uk
> > > <mailto:chrissymoog at higherrhythm.co.uk>> wrote:
> > >
> > > Hello to everyone...
> > >
> > >
> > >
> > > I just need a bit of guidance with advertising rates. I have been
> > trying
> > > to research the rate cards of commercial radio stations for  
> reference
> > > but not having any luck. Would anyone have an idea of how much  
> most
> > > commercial radio stations charge for ad slots? How do they  
> differ with
> >
> > > the rates that community radio stations charge?
> > >
> > >
> > >
> > > Advertising is still one of the main problems in our sector,  
> people do
> >
> > > not realize the community radio stations actually cover  
> "majority" of
> > > the listeners because of the diverse programming we offer  
> compared to
> > a
> > > very narrow target of most commercial radio stations, i.e. 16-24,
> > etc.
> > > Has there been a study on how effective advertising in community  
> radio
> >
> > > stations are? I know that there are some research done by OFCOM  
> and
> > RAB
> > > about the effectiveness of advertising in radio, but it only  
> involved
> > > Commercial Radio stations.
> > >
> > >
> > >
> > > Thanks in advance!
> > >
> > >
> > >
> > > Chrissy
> > >
> > > Chrissy Moog
> > >
> > > Station Manager - Sine FM
> > >
> > > www.sinefm.com <http://www.sinefm.com/>
> > >
> > >
> > >
> > >
> > >
> > >
> > > _______________________________________________
> > >
> > > cma-l mailing list - cma-l at commedia.org.uk
> > <mailto:cma-l at commedia.org.uk>
> > >
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> > > <http://www.commedia.org.uk/>
> > > _______________________________________________
> > >
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> > >
> > >
> > >
> > >
> > > --
> > >
> > >
> > > Fancy earning free money when you make internet purchases? It  
> costs
> > you
> > > nothing and you don't get spammed. I use this along with a  
> cashback
> > > credit card - better than a poke in the eye with a blunt stick! If
> > you
> > > sign-up using this link I get a commission
> > > too! http://www.TopCashBack.co.uk/ref/Radiohead
> > >
> > >
> > >
> >  
> ------------------------------------------------------------------------
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> >
> >
> > --
> > Jaqui Devereux
> >
> > Director
> > Community Media Association
> >
> > 15 Paternoster Row
> > Sheffield
> > S1 2BX
> >
> >                +4...
> >
> >
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> >
> >
> >
> >
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> >
> >
> >
> >
> >
> >
> >
> >
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