[cma-l] advertising rates reference

[Julie at radiowestsuffolk.co.uk]

Morning All

If anyone can help Chriisy with this, could they please let me have  
the info too.

Many thanks

Julie MacLeod
Station Manager

Listen to me every Friday night at 8pm for the Request Show or every other
Wednesday at 6pm for "What's Going On". www.radiowestsuffolk.co.uk
RWSfm is coming to Bury Soon!


Quoting chrissymoog <chrissymoog at higherrhythm.co.uk>:

> Hello to everyone...
>
>
>
> I just need a bit of guidance with advertising rates. I have been trying
> to research the rate cards of commercial radio stations for reference
> but not having any luck. Would anyone have an idea of how much most
> commercial radio stations charge for ad slots? How do they differ with
> the rates that community radio stations charge?
>
>
>
> Advertising is still one of the main problems in our sector, people do
> not realize the community radio stations actually cover "majority" of
> the listeners because of the diverse programming we offer compared to a
> very narrow  target of most commercial radio stations, i.e. 16-24, etc.
> Has there been a study on how effective advertising in community radio
> stations are? I know that there are some research done by OFCOM and RAB
> about the effectiveness of advertising in radio, but it only involved
> Commercial Radio stations.
>
>
>
> Thanks in advance!
>
>
>
> Chrissy
>
> Chrissy Moog
>
> Station Manager - Sine FM
>
> www.sinefm.com
>
>
>
>
>
>