[cma-l] Market Rates

[Al Garthwaite]

It would also be useful to know what people are asking / getting for annual
contracts to broadcast / webcast  material especially from public sector
organisations (police, local authorities, PCT). Also for appearances to do
roadshows at events, festivals and the like. I remember a radio station in
Glamorgan talking about this at a CMA conference last year.

Al

Alison Garthwaite
Director
Vera Media & LeedselevenFM
30-38 Dock Street
Leeds LS10 1JF
+44(0)113 242 8646
www.LeedselevenFM.co.uk



-----Original Message-----
From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Peter Vautier
Sent: 25 September 2008 11:56
To: cma-l at commedia.org.uk
Subject: [cma-l] Market Rates

Hello everyone,

Just doing a quick "mini-survey", to try to establish what the going 
rates for advertising etc. are, and how to work them out.

We are being approached by charities, companies and the state sector 
about adverts and doing shows.

How do radio stations work out what to charge for adverts, show 
appearances, features? How does one calculate in factors like listening 
audience size?

I suppose there are two main streams here, commercial / govt sector and 
charity rates. And then there are 20 second jingles/fillers, short and 
longer feature programmes, appearances / guests on live shows, or whole 
shows themed around a subject (although we would probably refuse to do a 
whole show themed around a commercial venture, unless it was very 
interesting in its own right).

Would be very interested to hear what people are charging and how they 
calculate the charges.

Peter Vautier
Director
London Huayu
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