[cma-l] Market Rates
Peter Vautier
londonhuayu at gmail.com
Thu Sep 25 11:56:17 BST 2008
Hello everyone,
Just doing a quick "mini-survey", to try to establish what the going
rates for advertising etc. are, and how to work them out.
We are being approached by charities, companies and the state sector
about adverts and doing shows.
How do radio stations work out what to charge for adverts, show
appearances, features? How does one calculate in factors like listening
audience size?
I suppose there are two main streams here, commercial / govt sector and
charity rates. And then there are 20 second jingles/fillers, short and
longer feature programmes, appearances / guests on live shows, or whole
shows themed around a subject (although we would probably refuse to do a
whole show themed around a commercial venture, unless it was very
interesting in its own right).
Would be very interested to hear what people are charging and how they
calculate the charges.
Peter Vautier
Director
London Huayu
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