[cma-l] Ofcom research reveals ethnic minority groups are at the forefront of digital communications in the UK

CMA-L cma-l at commedia.org.uk
Mon Sep 15 10:51:38 BST 2008


Ofcom has today published research revealing that ethnic minority
groups lead the way on digital device take up and use in the UK.

Ofcom's media literacy audit of UK adults from ethnic minority groups
draws on quantitative research from the four largest ethnic minority
groups in the UK: Indians, Pakistanis, Black Caribbeans and Black
Africans.  The audit provides a rich picture of the different elements
of media literacy across the key platforms of television, radio, the
internet and mobile phones amongst ethnic minority groups.

The full news release can be found here: http://tinyurl.com/6hb5ga

The research Media Literacy Audit: Media literacy of UK adults from
ethnic minority groups can be found here: http://tinyurl.com/6xxf2a



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