[cma-l] Life FM Wins Best Local Radio Station in London
Gabriella Incalza Kaplanova
gabriella at lifefm.org.uk
Thu Nov 20 18:27:25 GMT 2008
OFFICIAL LIFE FM PRESS RELEASE
LIFE FM WINS BEST LOCAL RADIO STATION IN LONDON
Life FM has been awarded The Nations & Regions Awards 2008 London Branch
and nominated for the Sony Radio Academy Awards Station of The Year.
The Nations & Regions Awards 2008 are the opportunity for stations with
a TSA under 300,000 to qualify for the 2009 Sony Radio Academy Awards
Station of the Year.
The Radio Academy Judges described Life FM "as a community radio station
which seems entirely at ease with itself because, first and foremost, it
knows and understands its target audience".
The judges felt that the output they heard demonstrated that it is
possible to achieve high level of local awareness without sounding
parochial – citing, as the best example of this, a feature called
'Battle of the Brands', which pitted local businesses against each other
for a chance to win some free advertising: the judges felt that this was
an excellent mechanic for building listener loyalty, and very well executed.
The judges were also impressed by "the standard of the on air
presentation, the station sound, and by the written submission that
accompanied the Life FM entry".
Life FM Station Manager Gabriella Incalza Kaplanova, collecting the
Award on the 19th November 2008, says of the achievement “This is the
culmination of a very special year and this award is a testament to the
commitment of everybody who has worked so hard and volunteered their
time and efforts. This award means so much to us who strive every day to
put community radio on the map”.
BANG Edutainment's CEO Jennifer Ogole "We are proud to get this award
and the recognition for the hard work of everyone involved in the
station. This award shows that there is so much talent at a community
level but a lack of opportunities in the radio industries. It also
highlights the positive role community radio stations can play in local
communities. Community radio needs recognition by the government, local
councils and the public as tool in promoting cohesion, supporting local
services and a viable route for those who want to become professional
broadcasters".
Editor's Note:
Life FM, soon to be known as BANG Radio, is a community radio station
based in Harlesden. Life FM broadcasts in Brent on 103.6 and online at
http://www.lifefm.org.uk
Life FM is BANG Edutainment's radio station. BANG works with
disadvantaged and marginalised people; particularly young, minority
ethnic people to positively improve their life chances. It develops and
delivers training projects designed to raise aspirations and motivation,
improve Life Skills and employability skills and support the positive
re-integration or progression of users into education, training and/or
employment.
BANG has set up 4 community radio stations in London and through these
offers opportunities for volunteering and training.
For more information, contact Gabriella Incalza on 0208 963 9568
gabriella at lifefm.org.uk Photographs available upon request
CHECK OUT LIFE FM's BANGIN' NEW WEBSITE: http://www.lifefm.org.uk/
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