[cma-l] programme sponsorship rates
Julian Mellor
julian at 10radio.org
Mon Jan 21 20:23:53 GMT 2008
Hi all
having just launched on an unsuspecting world today (hoorah - 12
months slog completed) we're turning our minds to paying for the
running costs! (Why do things early I say?!)
We're a small (tiny) rural station with an official catchment pop of
6000, but spillage into urban areas that lift it by 30,000 odd.
We're not intending to do advertising, not yet anyway, and are
instead focusing on getting local businesses to sponsor individual
programmes.
Are you any of you prepared to divulge the sort of rates that you
charge - and how you band them, if at all. e.g. if a breakfast show
is the crown jewel, what's it worth compared to middle of Friday
afternoon or late Monday night?
Looking forward to hearing from y'all
Julian
--
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