[cma-l] Service Level Agreements in Community Radio

[Jaqui Devereux]

Dear Julian

Remember that what you deliver on is reaching people (often erroneously 
classed as "hard to reach") who are main target groups for local 
authorities via the Local Strategic Partnerships and Local Area 
Agreement partners.  Many of those do not listen to traditional 
broadcasters.  So it is not so much about the "professional product" but 
the reach you have.  There are ways of measuring impact, which is what 
the client will want.  Encourage the listeners to tell the service 
providers that they found out about the service because they listened to 
you.

Let us know how you get on.

Best wishes

Jaqui

Jaqui Devereux

Director
Community Media Association



Julian Mellor wrote:
> Having spoken to Sandra last week (and we're one of the stations 
> struggling 'to do' SLAs) I had a conversation with the marketing 
> manager of a local service partnership.  They'd been getting pitches 
> from commercial radio, which he said were dire (obviously 'off the 
> shelf' powerpoint, names spelt wrongly, little understanding of the 
> client etc).  He thought that community radio could deliver awareness 
> raising much more effectively (although given that he's also one of 
> our presenters he would say that) and wants to try piloting something 
> with us.
> 
> I think for me the key issues are a) can we deliver a sufficiently 
> professional product, given that we're all volunteers b) will we be 
> able to demonstrate value for money to the client given our largely 
> rural coverage and difficulties of measuring FM listeners c) will it 
> be profitable and justify the effort.
> 
> I'll let you know what happens.
> 
> Julian
> > 
> 
> At 11:20 +0100 26/8/08, CMA-L wrote:
>> ---------- Forwarded message ----------
>>
>> From: "Sandra Tang" <tang.sandra at gmail.com>
>>
>> Dear fellow CMA members,
>>
>> Hope you're well and wondering if any of you could help at all. I'm
>> currently writing a "Guide to Service Level Agreements for UK
>> Community Radio Stations" as part of my MA project at the University
>> of Sunderland.
>>
>> I aim to make this guide available to help community stations set up
>> their own Service Level Agreements (SLAs). In this instance, Service
>> Level Agreements being contracts between the station and a public body
>> to provide services/activities in exchange for payment eg Station
>> providing a show on healthy living with an SLA with the PCT.
>>
>> I am including case studies of stations who have had experience in
>> setting up SLAs, whether good or bad but however have found it
>> difficult to actually locate more than a couple of stations that have
>> set up their own SLAs. If you have had any experience on the matter,
>> it would be great to hear from you as I would love to be able to have
>> a quick chat with you if possible.
>>
>> Many thanks in advance,
>>
>> Sandra Tang
>>
>> Please reply to tang.sandra at gmail.com
>> _______________________________________________
>>
>> cma-l mailing list - cma-l at commedia.org.uk
>>
>> Community Media Association - www.commedia.org.uk
>> _______________________________________________
>>
>> To manage your mailing list subscription please visit:
>> http://mailman.commedia.org.uk/mailman/listinfo/cma-l
> 


-- 
Jaqui Devereux

Director
Community Media Association

15 Paternoster Row
Sheffield
S1 2BX

+44 114 279 5219


Join the CMA now for discounts, networking,
workshops, streaming, information, support
and a voice for community media

www.commedia.org.uk

Access to the media for people and communities