[cma-l] Service Level Agreements in Community Radio

[Julian Mellor]

Having spoken to Sandra last week (and we're one of the stations 
struggling 'to do' SLAs) I had a conversation with the marketing 
manager of a local service partnership.  They'd been getting pitches 
from commercial radio, which he said were dire (obviously 'off the 
shelf' powerpoint, names spelt wrongly, little understanding of the 
client etc).  He thought that community radio could deliver awareness 
raising much more effectively (although given that he's also one of 
our presenters he would say that) and wants to try piloting something 
with us.

I think for me the key issues are a) can we deliver a sufficiently 
professional product, given that we're all volunteers b) will we be 
able to demonstrate value for money to the client given our largely 
rural coverage and difficulties of measuring FM listeners c) will it 
be profitable and justify the effort.

I'll let you know what happens.

Julian




At 11:20 +0100 26/8/08, CMA-L wrote:
>---------- Forwarded message ----------
>
>From: "Sandra Tang" <tang.sandra at gmail.com>
>
>Dear fellow CMA members,
>
>Hope you're well and wondering if any of you could help at all. I'm
>currently writing a "Guide to Service Level Agreements for UK
>Community Radio Stations" as part of my MA project at the University
>of Sunderland.
>
>I aim to make this guide available to help community stations set up
>their own Service Level Agreements (SLAs). In this instance, Service
>Level Agreements being contracts between the station and a public body
>to provide services/activities in exchange for payment eg Station
>providing a show on healthy living with an SLA with the PCT.
>
>I am including case studies of stations who have had experience in
>setting up SLAs, whether good or bad but however have found it
>difficult to actually locate more than a couple of stations that have
>set up their own SLAs. If you have had any experience on the matter,
>it would be great to hear from you as I would love to be able to have
>a quick chat with you if possible.
>
>Many thanks in advance,
>
>Sandra Tang
>
>Please reply to tang.sandra at gmail.com
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