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<DIV>Subject: FW: PRESS RELEASE: Local Breakfast Shows Finally Top Wogan and
Moyles<BR>Importance: High</DIV>
<DIV> </DIV>
<DIV>Please find enclosed below a Press Release highlighting the results of a
recent survey regarding Radio listening in Leicester that was conducted in
person in Leicester City, online via entertainment website DigitalSpy and
through social networking websites Facebook and Twitter.</DIV>
<DIV> </DIV>
<DIV>The purpose of the survey was to discover actual listenership to all radio
stations in Leicester, including those that do not recieve listening figures
through the listening survey RAJAR.</DIV>
<DIV> </DIV>
<DIV>Although they affect results, community licensed radio stations such as
Harborough FM, Takeover Radio 103.2 and 103 The Eye's results are not published
by RAJAR due to subscription carriages. This survey includes
these<BR>stations:</DIV>
<DIV> </DIV>
<DIV>Best Regards,<BR>Alan Dempsey<BR>Leicester City Surveys</DIV>
<DIV> </DIV>
<DIV><BR>--------------------------------------------------------------------</DIV>
<DIV> </DIV>
<DIV>"LOCAL BREAKFAST SHOWS FINALLY TOP WOGAN AND MOYLES"</DIV>
<DIV> </DIV>
<DIV>Nationally, Chris Moyles and Terry Wogan have a combined estimated audience
of 22million people that continues to grow each quarter. However, new research
suggests that local radio listeners are tuning out of national stations and
tuning in to our very own local stations.</DIV>
<DIV> </DIV>
<DIV>Recently published survey results compiled by Leicester City Surveys
revealed that local radio listeners are now tuning in to Takeover Radio's "Dave
Show" as their number one choice for breakfast radio, closely followed by BBC
Radio 1's national figure Chris Moyles in second, Harborugh FM's Dave Irving in
third, new host Ivan D'Sa at Leicester Sound was fourth followed by BBC Radio
2's Wogan.</DIV>
<DIV> </DIV>
<DIV>Dave Show presenter, Dave Bott, also came first in the survey results as
the respondent's Favourite Overall Presenter, followed by fellow local
presenters Dave Smith (Harborough FM), Richard Oliff (Harborough FM) and Mike
Watson (Takeover Radio). Results that demonstrate the growing support and
strength of locally produced radio broadcasting.</DIV>
<DIV> </DIV>
<DIV>Leicester City Surveys (LCS) conducted its first Radio listening survey
across Leicester in person and online throughout May and early June.</DIV>
<DIV> </DIV>
<DIV>Respondents were asked about they radio stations they usually tune into,
the timing they listen, the music they enjoy and their favourite
presenters.</DIV>
<DIV> </DIV>
<DIV>When the results were calcuated and published at the end of the survey
period, it became very interesting for both Takeover Radio and Harborough FM as
their presenters and stations had a great reaction.</DIV>
<DIV> </DIV>
<DIV>Alan Dempsey of LCS conducted all the online field work along with a team
of street surveyors that researched in person throughout Leicester. He was very
suprised at the outcome of the results.</DIV>
<DIV> </DIV>
<DIV>"It was suprising that stations such as Takeover Radio and Harborough FM
came out on top as community radio stations aren't often considered as having a
large listener base as they do not subscribe to major national listening survey
RAJAR.</DIV>
<DIV> </DIV>
<DIV>"So it is fantastic that our survey can help applaud the fantastic local
efforts of all the volunteers that put these stations together and demonstrate
the support they have from the community in Leicester.</DIV>
<DIV> </DIV>
<DIV>"It is also heartwarming to know that as television continues to cut down
on local output, local radio listening is stronger than ever and getting
stronger all the time."</DIV>
<DIV> </DIV>
<DIV>The survey included all the local radio stations 103 The Eye, BBC Radio
Leicester, Demon FM, Eava FM, Harborough FM, Kohinoor FM, Leicester Sound, Oak
FM, Sabras Radio and Takeover Radio 103.2, regional stations such as Gold, Heart
106 and Smooth 106.6, and the most listened to national stations, BBC Radio 1,
BBC Radio 2 and BBC 5 Live.</DIV>
<DIV> </DIV>
<DIV><BR>END</DIV>
<DIV> </DIV>
<DIV> </DIV>
<DIV> </DIV>
<DIV><BR>Leicester City Surveys is a non-commercial, non-for-profit organisation
set up and run by Alan Dempsey, assisted by Clare Dempsey, Robert Darby,
Katherine Tennant and Anjli Hindocha on street work.<BR>The "Radio in Leicester"
survey was conducted in person in Leicester and online via DigitalSpy, Facebook
and Twitter.<BR>The fieldwork process took place throughout May and early
June.<BR>Results of the survey were published mid-June.<BR>The nexy "Radio in
Leicester" survey conducted by Leicester City Surveys will begin with field work
taking place through November and early December.<BR>Harborough FM has been
broadcasting to Market Harborough and South Leicestershire on 102.3 FM since
February 2007 Takeover Radio 103.2 has been broadcasting to Leicester on 103.2
FM since March 2002 and was the first radio station to be run by young people
for young people in the UK Leicester Sound has been broadcasting to Leicester
since 1983 and has been broadcasting on 105.4 FM since 1997 BBC Radio 1
nationally gains an audience of 7million people at breakfast according to RAJAR
figures BBC Radio 2 nationally gains an audience of 15million people at
breakfast according to RAJAR figures "Dave Show" broadcasts weekdays from 7am on
Takeover Radio 103.2 "The Chris Moyles Show" broadcasts from 6.30am on BBC Radio
1 Dave Irving broadcasts weekdays from 7am on Harborough FM Ivan D'Sa broadcasts
weekdays from 6am on Leicester Sound "Wake Up To Wogan" broadcasts weekdays from
7.30am on BBC Radio 2</DIV>
<DIV> </DIV>
<DIV><BR>Listening Survey Results...</DIV>
<DIV> </DIV>
<DIV>Breakfast (6am til 10am)...<BR>1st: Takeover Radio - 24%<BR>2nd: BBC Radio
1 - 20%<BR>3rd: Harborough FM - 18%<BR>4th: Leicester Sound - 14%<BR>5th: BBC
Radio 2 - 8%<BR>=6th: BBC 5 Live - 4%<BR>=6th: Heart 106 - 4%<BR>=6th: Oak FM -
4%<BR>=9th: BBC Radio Leicester - 2%<BR>=9th: Smooth 106.6 - 2%</DIV>
<DIV> </DIV>
<DIV><BR>Daytime (10am til 3pm)...<BR>1st: Harborough FM - 34%<BR>2nd: Takeover
Radio - 30%<BR>3rd: BBC Radio 2 - 14%<BR>4th: Heart 106 - 10%<BR>5th: Leicester
Sound - 8%<BR>=6th: BBC Radio 1 - 2%<BR>=6th: BBC 5 Live - 2%</DIV>
<DIV> </DIV>
<DIV><BR>Drivetime (3pm til 7pm)...<BR>=1st: Harborough FM - 26%<BR>=1st:
Takeover Radio - 26%<BR>3rd: BBC Radio 2 - 17%<BR>=4th: BBC Radio 1 -
9%<BR>=4th: Leicester Sound - 9%<BR>=6th: BBC Radio Leicester - 4%<BR>=6th:
Heart 106 - 4%<BR>=8th: BBC 5 Live - 2%<BR>=8th: Sabras - 2%<BR>10th: Smooth
106.6. - 1%</DIV>
<DIV> </DIV>
<DIV><BR>Evening (7pm til 11pm)...<BR>1st: Harborough FM - 28%<BR>2nd: Takeover
Radio - 19%<BR>3rd: Heart 106 - 17%<BR>4th: BBC Radio 1 - 14%<BR>5th: Leicester
Sound - 12%<BR>=6th: BBC Radio 2 - 4%<BR>=6th: Gold - 4%<BR>8th: BBC 5 Live -
2%</DIV>
<DIV> </DIV>
<DIV><BR>Overnight (11pm til 6am)...<BR>=1st: Harborough FM - 19%<BR>=1st:
Takeover Radio - 19%<BR>3rd: BBC Radio 1 - 14%<BR>=4th: Gold - 13%<BR>=4th:
Leicester Sound - 13%<BR>6th: BBC 5 Live - 8%<BR>=7th: BBC Radio Leicester -
7%<BR>=7th: Heart 106 - 7%</DIV>
<DIV> </DIV>
<DIV> </DIV>
<DIV> </DIV>
<DIV>Favourite Presenter Results...</DIV>
<DIV> </DIV>
<DIV>1st: Dave Bott (Takeover) - 9%<BR>2nd: Dave Smith (Harborough FM) -
6.5%<BR>3rd: Richard Oliff (Harborough FM) - 6%<BR>4th: Mike Watson (Takeover
Radio) - 5.5%<BR>5th: Scott Mills (BBC Radio 1) - 5%</DIV>
<DIV> </DIV>
<DIV>=6th: Chris Evans (BBC Radio 2) - 4%<BR>=6th: Chris Moyles (BBC Radio 1) -
4%<BR>=6th: Damien St John (Leicester Sound) - 4%</DIV>
<DIV> </DIV>
<DIV>=9th: Chris Jones (Harborough FM) - 2.5%<BR>=9th: Dave Charles (Harborough
FM) - 2.5%<BR>=9th: Mark & Nina (Harborough FM) - 2.5%<BR>=9th: Moley
(Harborough FM) - 2.5%</DIV>
<DIV> </DIV>
<DIV>=13th: Dave Irving (Harborough FM) - 2%<BR>=13th: Robin Banks (Leicester
Sound) - 2%<BR>=13th: Sam & Amy (Heart 106) - 2%<BR>=13th: Will Challoner
(Harborough FM) - 2%</DIV>
<DIV> </DIV>
<DIV>=17th: Fearne/Reggie (BBC Radio 1) - 1.5%<BR>=17th: Ivan D'Sa (Leicester
Sound) - 1.5%<BR>=17th: Sean Smith (Harborough FM) - 1.5%<BR>=17th: Terry Wogan
(BBC Radio 2) - 1.5%<BR>=17th: Tony Blackburn (Gold) - 1.5%</DIV>
<DIV> </DIV>
<DIV>=22nd: Bob Harris (BBC Radio 2) - 1%<BR>=22nd: Colin Murray (BBC 5 Live) -
1%<BR>=22nd: DK (Sabras) - 1%<BR>=22nd: Jeremy Vine (BBC Radio 2) - 1%<BR>=22nd:
Jonathan Ross (BBC Radio 2) - 1%<BR>=22nd: Johnny Walker (BBC Radio 2) -
1%<BR>=22nd: Ken Bruce (BBC Radio 2) - 1%<BR>=22nd: Liz Osbourne (Harborough FM)
- 1%<BR>=22nd: Nick Shelton (Harborough FM) - 1%<BR>=22nd: Pete Tong (BBC Radio
1) - 1%<BR>=22nd: Steve Wright (BBC Radio 2) - 1%<BR>=22nd: Vernon Kay (BBC
Radio 1) - 1%</DIV>
<DIV> </DIV>
<DIV>=33rd: Alan Carr (????) - 0.5%<BR>=33rd: Aled Jones (BBC Radio 1) -
0.5%<BR>=33rd: Alpa (Sabras) - 0.5%<BR>=33rd: Amy (Takeover Radio) -
0.5%<BR>=33rd: Bobby Friction (BBC Radio 1) - 0.5%<BR>=33rd: Dave Pearce (BBC
Radio 2) - 0.5%<BR>=33rd: David Lloyd (BBC Radio 2) - 0.5%<BR>=33rd: DJ Cameo
(BBC 1Xtra) - 0.5%<BR>=33rd: Donna Alos (Heart 106) - 0.5%<BR>=33rd: Eamonn
Kelly (Smooth 106.6) - 0.5%<BR>=33rd: Greg James (BBC Radio 1) - 0.5%<BR>=33rd:
H Two O / Jamie Duggan (Takeover Radio) - 0.5%<BR>=33rd: Huw Stevens (BBC Radio
1) - 0.5%<BR>=33rd: Ian Ison (Oak FM) - 0.5%<BR>=33rd: James Martin (Oak FM) -
0.5%<BR>=33rd: John Peel (BBC Radio 1) - 0.5%<BR>=33rd: John Peters (Smooth
106.6) - 0.5%<BR>=33rd: Julian Jones (????) - 0.5%<BR>=33rd: Julian Saunders
(Oak FM) - 0.5%<BR>=33rd: Liss Sherwin (Takeover Radio) - 0.5%<BR>=33rd: Mark
Rowley (Oak FM) - 0.5%<BR>=33rd: Matthew Smith (BBC Radio 4) - 0.5%<BR>=33rd:
Mike Sweeney (Gold) - 0.5%<BR>=33rd: Missy B (Sabras) - 0.5%<BR>=33rd: Naomi
Kent (Leicester Sound) - 0.5%<BR>=33rd: Nick Shaw (Harborough FM) -
0.5%<BR>=33rd: Nicky Campbell (BBC 5 Live) - 0.5%<BR>=33rd: Omar Gashi (Takeover
Radio) - 0.5%<BR>=33rd: Paul McCann (Harborough FM) - 0.5%<BR>=33rd: Paul Robey
(????) - 0.5%<BR>=33rd: Radcliff & Maconie (BBC Radio 2) - 0.5%<BR>=33rd:
Russell Brand (BBC Radio 2) - 0.5%<BR>=33rd: Sarah Kennedy (BBC Radio 2) -
0.5%<BR>=33rd: Shrez (Takeover Radio) - 0.5%<BR>=33rd: Simon Mayo (BBC 5 Live) -
0.5%<BR>=33rd: Tommy Vance (BBC Radio 1) - 0.5%<BR>=33rd: Zane Lowe (BBC Radio
1) - 0.5%</DIV>
<DIV> </DIV>
<DIV><BR>--------------------------------------------<BR>Alan
Dempsey<BR>Leicester City Surveys<BR><A
href="mailto:survey-leicester@live.co.uk">survey-leicester@live.co.uk</A></DIV>
<DIV> </DIV>
<DIV><FONT lang=0 face=Arial size=3 FAMILY="SANSSERIF" PTSIZE="12"><B>Kindest
Regards<BR>Steve Suttie<BR>Station Manager, 94.4FM Salford City
Radio</B><BR>office<B> 0161 793 2939 </B><BR>mobile <B>07772 355 852</FONT><FONT
lang=0 face=Arial color=#ff00ff size=3 FAMILY="SANSSERIF"
PTSIZE="12"><BR>WINNERS - Community Award - Salford Business Awards
2009</FONT><FONT lang=0 face=Arial color=#000000 size=3 FAMILY="SANSSERIF"
PTSIZE="12"><BR>Visit our Website </FONT><FONT lang=0 face=Arial color=#0000ff
size=5 FAMILY="SANSSERIF" PTSIZE="18"><A
href="http://www.salfordcityradio.org/listen.asx">www.salfordcityradio.org</A></B></FONT></DIV></FONT></BODY></HTML>