[comradio-l] Cabinet Office Written answers and statements re Census, 7 March 2011

[CMA-L]

Joan Ruddock (Lewisham, Deptford, Labour):
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To ask the Minister for the Cabinet Office what steps the Office for
National Statistics has taken to engage with community media to
promote the 2011 Census; and what budget has been assigned for
publicising the Census through local and community media.

Nick Hurd (Parliamentary Secretary (Civil Society), Cabinet Office;
Ruislip, Northwood and Pinner, Conservative):
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The information requested falls within the responsibility of the UK
Statistics Authority. I have asked the authority to reply.

Letter from Stephen Penneck, dated March 2011:

As Director General for the Office for National Statistics (ONS) I
have been asked to reply to your recent question asking what steps ONS
has taken to engage with community media to promote the 2011 Census;
and what budget has been assigned for publicising the census through
local and community media (43253).

As part of the overall census communication and engagement programme,
nearly 200 census area managers and community advisors are contacting
community and local media to raise awareness of the 2011 Census. Many
media organisations have responded positively, recognising the
importance of encouraging their audience to participate, and covering
the census in news and editorial features.

There is no specific budget for local and community media as the
budget is defined by the audience that the advertising reaches.

Hansard source: http://is.gd/62WF6m

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