[comradio-l] Digital Radio Action Plan Reaction

[Ian Hickling]

Here we go again.

Apart from some rather poor English, they're still using this vague term "switchover".

As existing Regional and National services are running on FM in parallel with DAB, does this mean that those FM services will cease?

Then does this mean that it is the consumer who hasn't already done so will be forced to "switch over" - because the broadcasters will have been providing both services up to that point and the only switching they'll be doing is "off".

 

Ian Hickling

Partner

transplan UK

 



 
> From: cma-l at commedia.org.uk
> Date: Fri, 9 Jul 2010 14:40:34 +0100
> To: cma-l at commedia.org.uk; comradio-l at commedia.org.uk
> Subject: [cma-l] Digital Radio Action Plan
> 
> Press release:
> 
> Ed Vaizey, the Minister for Culture, Communications and Creative
> Industries, launched the Digital Radio Action Plan yesterday, Thursday
> 8 July.
> 
> The Government is committed to securing a digital future for radio,
> and supports 2015 as an aspirational target for a switchover to
> digital radio that all parts of the industry can work towards.
> However, this is secondary to ensuring consumer-led criteria are
> satisfied before a firm timetable is set.
> 
> The criteria are:
> 
> * 50% of listening is to digital radio
> * National DAB coverage is comparable to FM and local DAB covers 90%
> of the population and all major roads
> 
> The plan outlines how we will decide whether to proceed with a digital
> radio switchover.
> 
> Key aspects of the plan include:
> 
> * a detailed assessment of the impact of switchover, including:
> - the costs weighed against the benefits for both the
> consumer and industry
> - how to ensure rural areas are not left behind
> - the need for a proper environmental plan
> * devising a kitemark scheme for digital radios, backed by minimum
> specifications
> * developing a marketing and communications plan
> * determining the case for a help scheme and how it might be implemented
> 
> Digital Radio Action Plan:
> 
> * Digital Radio Action Plan (PDF 268kb): http://is.gd/dlwuG
> * Digital Radio Action Plan (Word 478kb): http://is.gd/dlwwl
> 
> Additional Information:
> 
> Independent research on the energy consumption of digital radios
> 
> The following research is an independent analysis of the energy
> consumption of digital radios versus comparable analogue devices,
> jointly commissioned by DCMS, Defra and BIS and carried out by
> Intertek. The research shows that overall energy consumption of DAB
> radios compares favourably to the average energy consumption of
> analogue radios and is continuing to improve.
> 
> * Intertek - Research Study of Energy Consumption of Digital Radios
> Upgrade Phase 1 (PDF 316kb): http://is.gd/dlwAr
> 
> Source: http://is.gd/dlwAr
> 
> \\
> 
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