[CMA R] Google Expands to Radio Ads

[Bill Best]

Hi

If this scheme is extended to the UK and the community radio sector here
then it could have an interesting impact on the way community radios
seek advertising revenues.

> Google Inc. announced late last week that it has begun testing its new radio advertising service, a move that represents the company's most elaborate attempt to expand its operations beyond the Internet.

> The system is designed to remove the middleman and connect small advertisers directly to radio stations with advertising space. An advertiser would log into Google's Web site and create a radio ad campaign online, selecting the geographical area, demographics of the radio audience, time of day and radio format. The advertiser bids on how much it is willing to pay to buy the air time, but it doesn't know the exact station that will carry the ad. 

http://www.ibtimes.com/articles/20061211/google-radio.htm

Bill Best
-- 
Community Media Association
http://www.commedia.org.uk/