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</o:shapelayout></xml><![endif]--></head><body lang=EN-GB link="#0563C1" vlink="#954F72"><div class=WordSection1><p class=MsoNormal>Nick <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>If I understand your issue, radio isn’t dead BUT without money flowing through the system it’s impossible to pay the bills.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>The commercial sector have to spin good news for radio advertising, but the fact is online is taking a proportionally increasing slice. The trend from radio to online is very clear.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Community stations are often in a very advantageous position of attracting a local audience but fail to use this advantage to generate online revenue. <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>While there will be some very successful pure radio stations who don’t care / need online advertising revenue, for the majority however it is essential.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>We are working on an innovative solution with two community stations to increase their online and mixed media income. Part of this work, in due course, will allows us to help other community stations.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Kind Regards<o:p></o:p></p><p class=MsoNormal>Alan <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal><b><span style='font-size:12.0pt;color:black'>From: </span></b><span style='font-size:12.0pt;color:black'><cma-l-bounces@mailman.commedia.org.uk> on behalf of Canalside Community Radio Ltd <office@canalsideradio.net><br><b>Reply-To: </b>"cma-l@mailman.commedia.org.uk" <cma-l@mailman.commedia.org.uk><br><b>Date: </b>Wednesday, 21 March 2018 at 16:35<br><b>To: </b>"cma-l@mailman.commedia.org.uk" <cma-l@mailman.commedia.org.uk><br><b>Subject: </b>[cma-l] The merry-go-round</span><span style='font-size:12.0pt;color:black;mso-fareast-language:EN-GB'><o:p></o:p></span></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><p class=MsoNormal><a name="_MailOriginalBody"><span style='color:black'>Dear All</span><o:p></o:p></a></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:black'> </span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:black'>I say this with a smile and little chuckle because you really couldn’t write the script. I have made many an observation over the Years and always willing to back them up with facts if needs be. Sadly you do have to do that, as our Industry / Sector (it has been proved) has a rather large share of folk who suffer ‘’’selective memory loss’’’ I just feel obliged to play Sandie Shaw ‘’there’s always something there to remind me/us’</span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:black'> </span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:black'>I do like to read and learn from the experts …. Those who blog and/or podcast – write and not forgetting our regular updates from our Radio friends.</span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:black'> </span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:black'>Is it just me or do we have a number of stories running that each time a new release comes out there’s a complete contradiction ?? I’m not complaining, I find it quite amusing, but obviously a bit baffling as well It’s not just one or two we seem to have a conveyor belt full of em now and it really has got to the point now where half-wits and numptys like me simply do not know what to believe anymore ?</span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:black'>Now there is some sensible conversation here team, because if we look hard at headlines like ‘Dab is the future’ ‘followed by in the next edition’ no future for DAB and its Radio sets as Olga – Alexia - Hilda whatever her name is ?? is now sending us down another direction then who do we believe ? what do we believe ?</span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:black'> </span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:black'>As some Radio Stations gear up for another kicking from Commercial Radio or PRS / PPL / DCMS – Councils etc and line up for Licence extensions or moving over to / or not moving over to DAB it doesn’t exactly fill you with the joys of spring when you read experts now writing headlines like RADIO IS DEAD ! </span></span><span style='mso-bookmark:_MailOriginalBody'><span style='font-family:"Apple Color Emoji";color:black'>😊</span><span style='color:black'> I think I know what they mean though dead in the original form that we knew it, so basically WE now have to do a tweak or two and a fettle or three</span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:black'> </span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:black'>Where does Community Radio sit in all of this ? here’s where for once I move quickly from half-wit to expert I like to think this is good advice all that we have left out of this 15 Year journey is this :-</span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:black'> </span><o:p></o:p></span></p><ol style='margin-top:0cm' start=1 type=1><li class=MsoNormal style='color:black;mso-list:l1 level1 lfo3'><span style='mso-bookmark:_MailOriginalBody'>What we do off-air is important ---- certainly opportunities, training, accessibility a bit of regular Central Government / Local Government Funding for this would be nice<o:p></o:p></span></li><li class=MsoNormal style='color:black;mso-list:l1 level1 lfo3'><span style='mso-bookmark:_MailOriginalBody'>Social Media needs to getting a good 3 points on the coupon with at least a ‘’’draw’’’ with so called ‘rivals’ what is a rival ?? it’’s not necessarily another Radio Station, it is merely someone / something / some establishment that is there offering somewhere else to spend their lolly £££ but not with you / us<o:p></o:p></span></li><li class=MsoNormal style='color:black;mso-list:l1 level1 lfo3'><span style='mso-bookmark:_MailOriginalBody'>On-Air I believe this has now gone full-circle and the development of our people is as much about personality and delivery from an individual, as it is about skill-set / training / gadgets etc<o:p></o:p></span></li></ol><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:black'> </span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:black'>In other-words, people are important and you live or die by those people …… both on-air and off-air I think the Day Ethel / Hilda / Olga / Alexia delivers you requests on a plate but with a ‘’’personality’’’ then yes RADIO IS DEAD </span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:black'> </span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:black'>Community Radio I have discovered is full of personalities, wonderful people, interesting people ……… even nutballs like me sit somewhere in there it / we all make up the mix, and it is our strength. Remember that guys and gals, I believe you will find it is good advice.</span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:black'> </span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:black'>I await the next exciting press release on the future of Radio ……………. Could we ask the Printers please in order to simplify things could they just headline all the stories under ‘’’[ CONTRADICTION]’’’ the goalposts seem to be moving that many times they could give the DCMS a run for their money</span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:black'> </span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:black'>Onwards and Upwards everyone wherever onwards and upwards is</span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:black'> </span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:black'>By all means feel free to shoot me down or agree or add to the observation there you go an e-mail that’s not having a pop at anyone, I must be mellowing in my old age </span></span><span style='mso-bookmark:_MailOriginalBody'><span style='font-family:"Apple Color Emoji";color:black'>😊</span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:black'> </span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><b><span style='color:#222A35'>Nick </span></b><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:#222A35'> </span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:#222A35;mso-fareast-language:EN-GB'><img width=242 height=149 style='width:2.5208in;height:1.552in' id="Picture_x0020_1" src="cid:image001.jpg@01D3C138.05E1CD90" alt=webmainlogo></span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:#222A35'> </span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><b><span style='color:#222A35'>Canalside Community Radio Ltd.</span></b><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:#222A35'>Canal 2B, </span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:#222A35'>Clarence Mill, </span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:#222A35'>Bollington,</span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:#222A35'>Cheshire,</span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:#222A35'>SK10 5JZ</span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:#222A35'> </span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:#222A35'>01625 576689</span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'></span><a href="mailto:office@canalsideradio.net"><span style='mso-bookmark:_MailOriginalBody'><span style='color:#3C34D4'>office@canalsideradio.net</span></span><span style='mso-bookmark:_MailOriginalBody'></span></a><span style='mso-bookmark:_MailOriginalBody'><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:#3C34D4'> </span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'></span><a href="http://www.canalsideradio.net/"><span style='mso-bookmark:_MailOriginalBody'><span style='color:#3C34D4'>www.canalsideradio.net</span></span><span style='mso-bookmark:_MailOriginalBody'></span></a><span style='mso-bookmark:_MailOriginalBody'><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:#222A35'> </span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:#222A35;mso-fareast-language:EN-GB'><img border=0 width=76 height=36 style='width:.7916in;height:.375in' id="Picture_x0020_2" src="cid:image002.jpg@01D3C138.05E1CD90" alt=FBnT></span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'></span><a href="http://www.twitter.com/canalsideradio"><span style='mso-bookmark:_MailOriginalBody'><span style='color:#4937D1'>www.twitter.com/canalsideradio</span></span><span style='mso-bookmark:_MailOriginalBody'></span></a><span style='mso-bookmark:_MailOriginalBody'><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'></span><a href="http://www.facebook.com/canalsideradio"><span style='mso-bookmark:_MailOriginalBody'><span style='color:#4937D1'>www.facebook.com/canalsideradio</span></span><span style='mso-bookmark:_MailOriginalBody'></span></a><span style='mso-bookmark:_MailOriginalBody'><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:#222A35'> </span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='color:#222A35'> </span><o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'> <o:p></o:p></span></p><p class=MsoNormal><span style='mso-bookmark:_MailOriginalBody'><span style='mso-fareast-language:EN-GB'>_______________________________________________ Reply - cma-l@commedia.org.uk The cma-l mailing list is a members' service provided by the Community Media Association - http://www.commedia.org.uk Twitter: http://twitter.com/community_media http://www.facebook.com/CommunityMediaAssociation Canstream Internet Radio & Video: http://www.canstream.co.uk/ _______________________________________________ Mailing list guidelines: http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/ _______________________________________________ To unsubscribe or manage your CMA-L mailing list subscription please visit: http://mailman.commedia.org.uk/mailman/listinfo/cma-l</span></span><span style='mso-fareast-language:EN-GB'><o:p></o:p></span></p></div></body></html>