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</o:shapelayout></xml><![endif]--></head><body lang=EN-GB link="#0563C1" vlink="#954F72"><div class=WordSection1><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:black'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:black'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal><b><span lang=EN-US style='mso-fareast-language:EN-GB'>From:</span></b><span lang=EN-US style='mso-fareast-language:EN-GB'> Canalside Community Radio Ltd [mailto:office@canalsideradio.net] <br><b>Sent:</b> 22 March 2017 17:19<br><b>To:</b> 'Canalside's The Thread' <office@thethread.org.uk><br><b>Subject:</b> FW: the pudding<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:#222A35'><o:p> </o:p></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:black'>Dear All<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:black'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:black'>This came through today from Radio Response ……… we’re giving it a go here at Canalside I have to say though we are our own worst enemy. People are bending over backwards to help us, why are we not ALL running these to give ourselves a fighting chance ? the sooner we start operating as a ‘collective’ fraternity the better it will be for everyone. Surely even the ‘I’m alright Jacks’ could do the decent thing and try help the ones who are having a bit of a tough time ??? maybe I’m going soft in my old age ?<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:black'>_____________________________________________________________________________________________________________________________________________________<o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:7.5pt;margin-right:0cm;margin-bottom:7.5pt;margin-left:0cm;line-height:150%'><b><span style='font-size:10.0pt;line-height:150%;font-family:"Helvetica",sans-serif;color:#202020;mso-fareast-language:EN-GB'>AUDIENCE RESEARCH</span></b><span style='font-size:10.0pt;line-height:150%;font-family:"Helvetica",sans-serif;color:#202020;mso-fareast-language:EN-GB'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#202020;mso-fareast-language:EN-GB'>As most of you will know by now, unfortunately, OFCOM did not grant the funds for our Somer Valley FM led bid to provide audience research to a consortium of 20 stations. The funding pot this time round totalled £200,000 and whilst our bid was well received the committee did not feel it could justify the allocation of 20% of the fund to one bid. We are looking for alternative funding opportunities and will keep you posted on developments.<br>____________________________________________________________________________________________________________________________________________________<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#202020;mso-fareast-language:EN-GB'><br></span><span style='font-family:"Century Gothic",sans-serif;color:black'>Which Pot of funding is this ? and why do we need audience research again ? is this yet another consultation dressed up with a different wording ? <o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:black'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:black'>Surely, once you launch something like this you are then in the Commercial Zone. The proof of the Pudding is in the eating isn’t it ? WE (as a collective body) either get ready for a fall and Radio Response change their name to Radio No Response or we hit the jackpot and the results come flooding in. The three trial Advertisers then write ‘’’testimonials’’’ for the Sales people to pitch at the next target. I personally think a fair to middling response would be good enough for us. Correct me if I am wrong but fair to middling from 250 Stations is rather good National Advertising isn’t it ?<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:black'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:black'>However, as I have pointed out many times before, we have to be careful that we don’t go drifting off into NoddyLand …… there is no guarantee that if we were on Rajar that the figures would make good reading ----- if this was the case then surely on a National Scheme we’d be going backwards wouldn’t we? So best stick with Herbert Muggins the Candlestick Maker in the Village. Then again (REMAINING POSITIVE) the figures could prove very promising and exciting …………. I am already stripped down to my undies in anticipation, and ready to take the big splash plunge into the Canal Yippeeeee<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:black'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:black'>Onwards and Upwards / Monkeeeee Magic<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:black'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:black'>I’m sure the team will keep us posted<o:p></o:p></span></p><p class=MsoNormal><b><span style='font-family:"Century Gothic",sans-serif;color:#222A35'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span style='font-family:"Century Gothic",sans-serif;color:#222A35'>Nicholas H Dumpty / Sales Co-Ordinator & Chief Cashier ka-ching ***<o:p></o:p></span></b></p><p class=MsoNormal><b><span style='font-family:"Century Gothic",sans-serif;color:#222A35'><o:p> </o:p></span></b></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:#222A35'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:#222A35'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:#222A35'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:#222A35;mso-fareast-language:EN-GB'><img width=242 height=149 style='width:2.5208in;height:1.552in' id="Picture_x0020_1" src="cid:image002.jpg@01D2A24D.76D92710" alt=webmainlogo></span><span style='font-family:"Century Gothic",sans-serif;color:#222A35'><o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:#222A35'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-family:"Century Gothic",sans-serif;color:#222A35'>Canalside Community Radio Ltd.<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:#222A35'>Canal 2B, <o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:#222A35'>Clarence Mill, <o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:#222A35'>Bollington,<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:#222A35'>Cheshire,<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:#222A35'>SK10 5JZ<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:#222A35'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:#222A35'>01625 576689<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:#3C34D4'><a href="mailto:office@canalsideradio.net"><span style='color:#3C34D4'>office@canalsideradio.net</span></a><o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:#3C34D4'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:#3C34D4'><a href="http://www.canalsideradio.net/"><span style='color:#3C34D4'>www.canalsideradio.net</span></a><o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:#222A35'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:#222A35;mso-fareast-language:EN-GB'><img border=0 width=76 height=36 style='width:.7916in;height:.375in' id="Picture_x0020_2" src="cid:image004.jpg@01D2A24D.76D92710" alt=FBnT></span><span style='font-family:"Century Gothic",sans-serif;color:#222A35'><o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:#4937D1'><a href="http://www.twitter.com/canalsideradio"><span style='color:#4937D1'>www.twitter.com/canalsideradio</span></a><o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:#4937D1'><a href="http://www.facebook.com/canalsideradio"><span style='color:#4937D1'>www.facebook.com/canalsideradio</span></a><o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:#222A35'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic",sans-serif;color:#222A35'><o:p> </o:p></span></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>