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<DIV><FONT size=2 face=Arial>As you say, great conversation and very useful for
the future.<BR><BR>Having worked in the commercial radio sector in the past (a
while ago now) national agencies then always required transmission certificates.
They had to prove to the end client that the audio was played. Without a
transmission certificate, the radio station wasn't paid. If one advert had been
missed or played outside the booked time slot, payment was sometimes witheld for
the whole order as the station had "broken it's contract with the advertiser".
That happened, but was very rare.<BR><BR>In community radio, I have been asked
for transmission certificates just twice, both from agencies. We have also
supplied one to a local advertiser who said we weren't playing his commercials
(mostly because he listened for about 20 minutes a day so seldom heard
them)<BR><BR>Any national advertiser or agency will ask for them, so for those
interested in any national advertising will need to think about that.
</FONT></DIV>
<DIV><FONT size=2 face=Arial></FONT> </DIV>
<DIV><FONT size=2 face=Arial>Also, thinking on how to schedule sometimes complex
requirements on times and audio that an agency can demand.<BR><BR>All that said,
national advertising is a problem we would love to have
:)<BR><BR>-Nigel-</FONT></DIV>
<DIV><BR>Eden FM Radio Ltd<BR>Office : 01786 899 101<BR>Studio: 01768 899
107<BR>Web: <A href="http://www.edenfm.co.uk">www.edenfm.co.uk</A><BR>Twitter:
@EdenFmRadio<BR>Facebook : @edenfmonline</DIV>
<DIV> </DIV>
<DIV>Mostyn Hall, Friargate, Penrith CA11 7XP<BR></DIV>
<BLOCKQUOTE
style="BORDER-LEFT: #000000 2px solid; PADDING-LEFT: 5px; PADDING-RIGHT: 0px; MARGIN-LEFT: 5px; MARGIN-RIGHT: 0px">
<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="FONT: 10pt arial; BACKGROUND: #e4e4e4; font-color: black"><B>From:</B>
<A title=office@thethread.org.uk
href="mailto:office@thethread.org.uk">Canalside's The Thread</A> </DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A
title=cma-l@mailman.commedia.org.uk
href="mailto:cma-l@mailman.commedia.org.uk">'The Community Media Association
Discussion List'</A> </DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Thursday, January 19, 2017 2:48
PM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> Re: [cma-l] Advert
scheduling</DIV>
<DIV><BR></DIV>
<DIV class=WordSection1>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri',sans-serif; FONT-SIZE: 11pt; mso-fareast-language: EN-US">Interesting
conversation this<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri',sans-serif; FONT-SIZE: 11pt; mso-fareast-language: EN-US"><o:p> </o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri',sans-serif; FONT-SIZE: 11pt; mso-fareast-language: EN-US">Perhaps
were the only ones that use an adhoc system ???? not
ideal but the weightage still works. We have never had anyone in 14 years
(strange I know) who says can you only play our adverts between 7 10 or only
on a Saturday etc etc there is the odd
time we have done that when we think it may have a touch more
impact.<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri',sans-serif; FONT-SIZE: 11pt; mso-fareast-language: EN-US"><o:p> </o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri',sans-serif; FONT-SIZE: 11pt; mso-fareast-language: EN-US">With
reference to apparent Presenters who for whatever reason decide to drop
adverts ???? we had a couple here who were doing that, and
got caught
. It was explained thoroughly and they got caught again
.
Suffice to say they went bye bye Blackbird after that rather
quickly.<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri',sans-serif; FONT-SIZE: 11pt; mso-fareast-language: EN-US"><o:p> </o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri',sans-serif; FONT-SIZE: 11pt; mso-fareast-language: EN-US">We
can pin point times though if we need to
.. is this what our National Ads
will require ?<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri',sans-serif; FONT-SIZE: 11pt; mso-fareast-language: EN-US"><o:p> </o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri',sans-serif; FONT-SIZE: 11pt; mso-fareast-language: EN-US">N
H D<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri',sans-serif; FONT-SIZE: 11pt; mso-fareast-language: EN-US"><o:p> </o:p></SPAN></P>
<DIV>
<DIV
style="BORDER-BOTTOM: medium none; BORDER-LEFT: medium none; PADDING-BOTTOM: 0cm; PADDING-LEFT: 0cm; PADDING-RIGHT: 0cm; BORDER-TOP: #e1e1e1 1pt solid; BORDER-RIGHT: medium none; PADDING-TOP: 3pt">
<P class=MsoNormal><B><SPAN
style="FONT-FAMILY: 'Calibri',sans-serif; FONT-SIZE: 11pt"
lang=EN-US>From:</SPAN></B><SPAN
style="FONT-FAMILY: 'Calibri',sans-serif; FONT-SIZE: 11pt" lang=EN-US>
cma-l-bounces@mailman.commedia.org.uk
[mailto:cma-l-bounces@mailman.commedia.org.uk] <B>On Behalf Of
</B>admin<BR><B>Sent:</B> 19 January 2017 13:48<BR><B>To:</B> The Community
Media Association Discussion List
<cma-l@mailman.commedia.org.uk><BR><B>Subject:</B> Re: [cma-l] Advert
scheduling<o:p></o:p></SPAN></P></DIV></DIV>
<P class=MsoNormal><o:p> </o:p></P>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 10pt">I also like the
facility with Ad Manager when we can tightly schedule adverts. For instance,
we have a take-away client where the order is four plays a day, Mon-Thur 4pm
to 7pm, with two pieces of audio that alteranate weekn on week. We can
schedule that easily.<BR><BR>For reporting, we find Myriad Ad Manager is OK.
<BR><BR>For each piece of audio, it tracks exactly when the item was played
and whether it was played in full. Also, who was logged on at the
time.<BR><BR>This means any advertiser can be provided with a transmission
certificate. That is something which any national advertiser or agency
will require. Not just when the audio was scheduled, but confrmation it was
actually played. </SPAN><o:p></o:p></P></DIV>
<DIV>
<P class=MsoNormal> <o:p></o:p></P></DIV>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 10pt">The reporting is also
useful so we can track whether any of our team are intentionally dropping the
adverts. I've seen this happen at previous stations where I've been, with the
excuse "the adverts don't fit in my show, I'm too busy with other stuff"
!<BR><BR>Picking up on when to play national adverts, a suggestion was made to
play them immediately after the news. That wouldn't work for those stations
who take the Radio Newshub service, as that comes with adverts immediately
after the bulletin. I suspect that each station will schedule national adverts
within the criteria booked, but have them run across the scheduled time in any
breaks.<BR><BR>We are very open to any national adverts sent our way
:)</SPAN><o:p></o:p></P></DIV>
<DIV>
<P class=MsoNormal> <o:p></o:p></P></DIV>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 10pt">-Nigel-</SPAN> <o:p></o:p></P></DIV>
<DIV>
<P class=MsoNormal><BR>Eden FM Radio Ltd<BR>Office : 01786 899 101<BR>Studio:
01768 899 107<BR>Web: <A
href="http://www.edenfm.co.uk">www.edenfm.co.uk</A><BR>Twitter:
@EdenFmRadio<BR>Facebook : @edenfmonline<o:p></o:p></P></DIV>
<DIV>
<P class=MsoNormal> <o:p></o:p></P></DIV>
<DIV>
<P class=MsoNormal>Mostyn Hall, Friargate, Penrith CA11
7XP<o:p></o:p></P></DIV>
<BLOCKQUOTE
style="BORDER-BOTTOM: medium none; BORDER-LEFT: black 1.5pt solid; PADDING-BOTTOM: 0cm; MARGIN: 5pt 0cm 5pt 3.75pt; PADDING-LEFT: 4pt; PADDING-RIGHT: 0cm; BORDER-TOP: medium none; BORDER-RIGHT: medium none; PADDING-TOP: 0cm">
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 10pt">----- Original
Message ----- <o:p></o:p></SPAN></P></DIV>
<DIV>
<P style="BACKGROUND: #e4e4e4" class=MsoNormal><B><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 10pt">From:</SPAN></B><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 10pt"> <A
title=radio@bayfm.co.uk href="mailto:radio@bayfm.co.uk">Bay Fm Radio</A>
<o:p></o:p></SPAN></P></DIV>
<DIV>
<P class=MsoNormal><B><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 10pt">To:</SPAN></B><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 10pt"> <A
title=cma-l@mailman.commedia.org.uk
href="mailto:cma-l@mailman.commedia.org.uk">The Community Media Association
Discussion List</A> <o:p></o:p></SPAN></P></DIV>
<DIV>
<P class=MsoNormal><B><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 10pt">Sent:</SPAN></B><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 10pt"> Thursday, January
19, 2017 1:06 PM<o:p></o:p></SPAN></P></DIV>
<DIV>
<P class=MsoNormal><B><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 10pt">Subject:</SPAN></B><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 10pt"> Re: [cma-l] Advert
scheduling<o:p></o:p></SPAN></P></DIV>
<DIV>
<P class=MsoNormal><o:p> </o:p></P></DIV>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 9pt">Hi
Bill,<o:p></o:p></SPAN></P></DIV>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 9pt"> <o:p></o:p></SPAN></P></DIV>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 9pt">We use the old
fashioned way of a paper spreadsheet created on a pc with manual insertions
of how many & which time slot they should be played
in.<o:p></o:p></SPAN></P></DIV>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 9pt"> <o:p></o:p></SPAN></P></DIV>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 9pt">I'm in every week
day so I can update them as needed, does use a bit of paper and tipex but
works well for the time being.<o:p></o:p></SPAN></P></DIV>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 9pt"> <o:p></o:p></SPAN></P></DIV>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 9pt">Also this way I can
make sure that voices or businesses don't clash in the same advert
block.<o:p></o:p></SPAN></P></DIV>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 9pt"> <o:p></o:p></SPAN></P></DIV>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 9pt">This way hopefully
they cannot be avoided or bumped down the playout list as it is written in
front of them what to play when and I can check how many times it had been
played on our playout system and then work out who is not playing them.....
which is not advisable (I'm a scorpion...)<o:p></o:p></SPAN></P></DIV>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 9pt"> <o:p></o:p></SPAN></P></DIV>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 9pt">It may be old
fashioned but has worked well ever since we started doing our trials in 2006
and since we were allowed 2015 to run adverts after we launched full time in
2013 and the rules were changed.<o:p></o:p></SPAN></P></DIV>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 9pt"> <o:p></o:p></SPAN></P></DIV>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 9pt">Julie
Green<o:p></o:p></SPAN></P></DIV>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 9pt">Bay
FM<o:p></o:p></SPAN></P></DIV>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 9pt"> <o:p></o:p></SPAN></P></DIV>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 9pt"> <o:p></o:p></SPAN></P></DIV>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 9pt"> <o:p></o:p></SPAN></P></DIV>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 9pt"> <o:p></o:p></SPAN></P></DIV>
<DIV style="TEXT-ALIGN: center" class=MsoNormal align=center><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 9pt">
<HR align=center SIZE=2 width="100%">
</SPAN></DIV>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Tahoma',sans-serif; FONT-SIZE: 10pt">Return-Path:
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<P style="MARGIN: 0cm 0cm 0pt"><B><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; FONT-SIZE: 7.5pt">Bill Hensley,
Managing Director, Huntingdon Community Radio, 01487 823424 / 07767 823424.
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<P style="MARGIN: 0cm 0cm 0pt"><SPAN
style="FONT-FAMILY: 'Arial',sans-serif; COLOR: blue; FONT-SIZE: 7.5pt">Huntingdon
Community Radio (Media) Limited Company No 06755423 Registered in
England. Reg Office: George Hay & Co., St Georges House, George Street,
Huntingdon, Cambs, PE29 3GH. Directors: William Hensley (Managing), Scott
Pheby (Financial), Raymond Godby, Anthony Obee, Stephen Potter, Nicola Rule.
This email and any attachments to it may be confidential and are intended
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