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</o:shapelayout></xml><![endif]--></head><body lang=EN-GB link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>Dear All<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>If and when we receive some national advertising would it not be a good suggestion/idea to have all the National advertising coming out of the News and/or those who don’t have News every hour have them at the top of the hour or thereabouts ?<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>I know some Stations struggle with the reporting. We had issues last time and I have to admit what we have is still a bit adhoc.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>Technically we’re still owed £150 quid from the last campaign 2 – 3 years ago as we were never paid. We were never paid owing to the fact our reporting scheduler/system had gone up the swanee creek ! I am however very confident that we played more Ads and rotations of that advert than all other 269 Stations.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>We hammered it once and twice an hour and continued for a month even after end date. We’re actually very nice people up here in North East Cheshire LOL<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>I suppose the moral of the story is get your reporting sorted.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>The other side of the argument of course is very similar to the chap or lady who rings you up and says ‘’I’ve been listening to the Radio Station and I have not heard my advert’’ nine times out of ten you will find they have been listening in the Car for only 15 minutes ????? I always say to them that it is being played to which they reply again ‘’well I ain’t heard it?’’ you know what the next reply from moi is ?<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>Of what advantage is it to me/us to not play your advert ?? if we get no response or the response is poor when we ask for continued support next year you say ‘’not a cat in hells chance’’ so it is of no advantage to us at all.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>All I would say is if (and it is a big if) we have one or two in our fraternity who do try and pull fast ones, can I remind them that they are letting everyone else down and that in the end it will come back and bite them/us on the backside.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>I think we have an opportunity here for a steady consistent flow of funding that pays your rent and tea and biscuits ….. so good luck to Bill and his team.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>Onwards and Upwards<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>Lord Dumpty<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><b><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri",sans-serif'>From:</span></b><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri",sans-serif'> cma-l-bounces@mailman.commedia.org.uk [mailto:cma-l-bounces@mailman.commedia.org.uk] <b>On Behalf Of </b>Matthew Layton | Radio Response<br><b>Sent:</b> 19 January 2017 12:20<br><b>To:</b> The Community Media Association Discussion List <cma-l@mailman.commedia.org.uk><br><b>Cc:</b> David Harber <david.harber@radioresponse.co.uk>; Jon Mais <jon.mais@radioresponse.co.uk><br><b>Subject:</b> Re: [cma-l] Advert scheduling<o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><div><p class=MsoNormal>Hi Bill, hi Nigel,<o:p></o:p></p><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>This is really interesting to know.<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>Radio Response are currently serving banner and display ads using ad butler - see <a href="http://www.expressfm.com">www.expressfm.com</a> and <a href="http://www.zone1radio.com">www.zone1radio.com</a><o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>(Bear with us everyone who's asked for codes. Jon is, as I speak, indiviudally copying and pasting 84 bits of unique code into unique emails for each of you)<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>We can actually give you a free log in so you can manage your own ads using our system. Stats are awesome.<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>We really want to be able to build a system for the sector that can schedule on-air ads in the same way.<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>As you may have heard me say at various sector meetings... <o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>"If Coca Cola came to me with £250,000 and asked me to get a campaign across the community sector next week, I would have to turn it down.<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>"I would have to make 250 individual phone calls, and if the phone got answered at all, quite a few answers would be "Nah mate. Scheduling guy comes in Wedenesdays"<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>And as for managing the invoicing and campaign reporting back to the clients/agencies.....<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>We're working on it, I promise, but bear with us!<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div></div><div><p class=MsoNormal><o:p> </o:p></p><div><p class=MsoNormal>On 19 January 2017 at 11:27, admin <<a href="mailto:admin@edenfm.co.uk" target="_blank">admin@edenfm.co.uk</a>> wrote:<o:p></o:p></p><blockquote style='border:none;border-left:solid #CCCCCC 1.0pt;padding:0cm 0cm 0cm 6.0pt;margin-left:4.8pt;margin-right:0cm'><div><div><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial",sans-serif'>Hi Bill<br><br>We use the same. </span><o:p></o:p></p></div><div><p class=MsoNormal> <o:p></o:p></p></div><div><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial",sans-serif'>Not perfect, sometimes put five ads in one break and leaves others empty.<br><br>Works well enough though.<br><br>-Nigel-</span><o:p></o:p></p></div><div><p class=MsoNormal><br>Eden FM Radio Ltd<br>Office : 01786 899 101<br>Studio: 01768 899 107<br>Web: <a href="http://www.edenfm.co.uk" target="_blank">www.edenfm.co.uk</a><br>Twitter: @EdenFmRadio<br>Facebook : @edenfmonline<o:p></o:p></p></div><div><p class=MsoNormal> <o:p></o:p></p></div><div><p class=MsoNormal>Mostyn Hall, Friargate, Penrith CA11 7XP<o:p></o:p></p></div><blockquote style='border:none;border-left:solid black 1.5pt;padding:0cm 0cm 0cm 4.0pt;margin-left:3.75pt;margin-top:5.0pt;margin-right:0cm;margin-bottom:5.0pt'><div><div><div><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial",sans-serif'>----- Original Message ----- <o:p></o:p></span></p></div><div><p class=MsoNormal style='background:#E4E4E4'><b><span style='font-size:10.0pt;font-family:"Arial",sans-serif'>From:</span></b><span style='font-size:10.0pt;font-family:"Arial",sans-serif'> <a href="mailto:bill.hensley@hcrfm.co.uk" target="_blank" title="bill.hensley@hcrfm.co.uk">Bill Hensley</a> <o:p></o:p></span></p></div><div><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial",sans-serif'>To:</span></b><span style='font-size:10.0pt;font-family:"Arial",sans-serif'> <a href="mailto:cma-l@mailman.commedia.org.uk" target="_blank" title="cma-l@mailman.commedia.org.uk">The Community Media Association Discussion List</a> <o:p></o:p></span></p></div><div><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial",sans-serif'>Sent:</span></b><span style='font-size:10.0pt;font-family:"Arial",sans-serif'> Thursday, January 19, 2017 10:44 AM<o:p></o:p></span></p></div><div><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial",sans-serif'>Subject:</span></b><span style='font-size:10.0pt;font-family:"Arial",sans-serif'> [cma-l] Advert scheduling<o:p></o:p></span></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>What are people using for adverts scheduling? We are currently using Myraid, with Myriad Ad Scheduler. <o:p></o:p></p><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>Bill - HCR104fm<br clear=all><o:p></o:p></p><div><p class=MsoNormal><o:p> </o:p></p></div><p class=MsoNormal>-- <o:p></o:p></p><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><p style='margin:0cm;margin-bottom:.0001pt'><o:p> </o:p></p><p style='margin:0cm;margin-bottom:.0001pt'><b><span style='font-size:7.5pt;font-family:"Arial",sans-serif'>Bill Hensley, Managing Director, Huntingdon Community Radio, 01487 823424 / 07767 823424. </span></b><o:p></o:p></p><p style='margin:0cm;margin-bottom:.0001pt'> <o:p></o:p></p><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:7.5pt;color:blue'>Huntingdon Community Radio (Media) Limited Company No 06755423 Registered in England. Reg Office: George Hay & Co., St Georges House, George Street, Huntingdon, Cambs, PE29 3GH. Directors: William Hensley (Managing), Scott Pheby (Financial), Raymond Godby, Anthony Obee, Stephen Potter, Nicola Rule. This email and any attachments to it may be confidential and are intended solely for the use of the individual to whom it is addressed. Any views or opinions expressed are solely those of the author and do not necessarily represent those of Huntingdon Community Radio (Media) Limited. If you are not the intended recipient of this email, you must neither take any action based upon its contents, nor copy or show it to anyone. Please contact the sender if you believe you have received this email in error.</span><o:p></o:p></p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><div class=MsoNormal align=center style='text-align:center'><hr size=2 width="100%" align=center></div><p class=MsoNormal>_______________________________________________<br><br>Reply - <a href="mailto:cma-l@commedia.org.uk" target="_blank">cma-l@commedia.org.uk</a><br><br>The cma-l mailing list is a members' service provided by the Community Media Association - <a href="http://www.commedia.org.uk" target="_blank">http://www.commedia.org.uk</a><br>Twitter: <a href="http://twitter.com/community_media" target="_blank">http://twitter.com/community_media</a><br><a href="http://www.facebook.com/CommunityMediaAssociation" target="_blank">http://www.facebook.com/CommunityMediaAssociation</a><br>Canstream Internet Radio & Video: <a href="http://www.canstream.co.uk/" target="_blank">http://www.canstream.co.uk/</a><br>_______________________________________________<br><br>Mailing list guidelines: <a href="http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/" target="_blank">http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/</a><br>_______________________________________________<br><br>To unsubscribe or manage your CMA-L mailing list subscription please visit:<br><a href="http://mailman.commedia.org.uk/mailman/listinfo/cma-l" target="_blank">http://mailman.commedia.org.uk/mailman/listinfo/cma-l</a><o:p></o:p></p></blockquote></div><p class=MsoNormal><br>_______________________________________________<br><br>Reply - <a href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</a><br><br>The cma-l mailing list is a members' service provided by the Community Media Association - <a href="http://www.commedia.org.uk" target="_blank">http://www.commedia.org.uk</a><br>Twitter: <a href="http://twitter.com/community_media" target="_blank">http://twitter.com/community_media</a><br><a href="http://www.facebook.com/CommunityMediaAssociation" target="_blank">http://www.facebook.com/CommunityMediaAssociation</a><br>Canstream Internet Radio & Video: <a href="http://www.canstream.co.uk/" target="_blank">http://www.canstream.co.uk/</a><br>_______________________________________________<br><br>Mailing list guidelines: <a href="http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/" target="_blank">http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/</a><br>_______________________________________________<br><br>To unsubscribe or manage your CMA-L mailing list subscription please visit:<br><a href="http://mailman.commedia.org.uk/mailman/listinfo/cma-l" target="_blank">http://mailman.commedia.org.uk/mailman/listinfo/cma-l</a><o:p></o:p></p></blockquote></div><p class=MsoNormal><br><br clear=all><o:p></o:p></p><div><p class=MsoNormal><o:p> </o:p></p></div><p class=MsoNormal>-- <o:p></o:p></p><div><div><p class=MsoNormal>--<br>Matthew Layton<o:p></o:p></p><div><p class=MsoNormal>Radio Response<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>07533 517 396<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><a href="mailto:matthew.layton@radioresponse.co.uk" target="_blank"><span style='color:#990000'>matthew.layton@radioresponse.co.uk</span></a><o:p></o:p></p></div><div><p class=MsoNormal><a href="http://twitter.com/radioresponse" target="_blank"><span style='color:#990000'>@radioresponse</span></a> and <a href="http://www.twitter.com/radio_matthew" target="_blank"><span style='color:#990000'>@radio_matthew</span></a><o:p></o:p></p></div></div></div></div></div></body></html>