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<DIV><FONT size=2 face=Arial>I also like the facility with Ad Manager when we
can tightly schedule adverts. For instance, we have a take-away client where the
order is four plays a day, Mon-Thur 4pm to 7pm, with two pieces of audio that
alteranate weekn on week. We can schedule that easily.<BR><BR>For reporting, we
find Myriad Ad Manager is OK. <BR><BR>For each piece of audio, it tracks exactly
when the item was played and whether it was played in full. Also, who was logged
on at the time.<BR><BR>This means any advertiser can be provided with a
transmission certificate. That is something which any national advertiser
or agency will require. Not just when the audio was scheduled, but confrmation
it was actually played. </FONT></DIV>
<DIV><FONT size=2 face=Arial></FONT> </DIV>
<DIV><FONT size=2 face=Arial>The reporting is also useful so we can track
whether any of our team are intentionally dropping the adverts. I've seen this
happen at previous stations where I've been, with the excuse "the adverts don't
fit in my show, I'm too busy with other stuff" !<BR><BR>Picking up on when to
play national adverts, a suggestion was made to play them immediately after the
news. That wouldn't work for those stations who take the Radio Newshub service,
as that comes with adverts immediately after the bulletin. I suspect that each
station will schedule national adverts within the criteria booked, but have them
run across the scheduled time in any breaks.<BR><BR>We are very open to any
national adverts sent our way :)</FONT></DIV>
<DIV> </DIV>
<DIV><FONT size=2 face=Arial>-Nigel-</FONT> </DIV>
<DIV><BR>Eden FM Radio Ltd<BR>Office : 01786 899 101<BR>Studio: 01768 899
107<BR>Web: <A href="http://www.edenfm.co.uk">www.edenfm.co.uk</A><BR>Twitter:
@EdenFmRadio<BR>Facebook : @edenfmonline</DIV>
<DIV> </DIV>
<DIV>Mostyn Hall, Friargate, Penrith CA11 7XP<BR></DIV>
<BLOCKQUOTE
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<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="FONT: 10pt arial; BACKGROUND: #e4e4e4; font-color: black"><B>From:</B>
<A title=radio@bayfm.co.uk href="mailto:radio@bayfm.co.uk">Bay Fm Radio</A>
</DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A
title=cma-l@mailman.commedia.org.uk
href="mailto:cma-l@mailman.commedia.org.uk">The Community Media Association
Discussion List</A> </DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Thursday, January 19, 2017 1:06
PM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> Re: [cma-l] Advert
scheduling</DIV>
<DIV><BR></DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, Sans-Serif; FONT-SIZE: 12px">
<DIV>Hi Bill,</DIV>
<DIV> </DIV>
<DIV>We use the old fashioned way of a paper spreadsheet created on a pc with
manual insertions of how many & which time slot they should be played
in.</DIV>
<DIV> </DIV>
<DIV>I'm in every week day so I can update them as needed, does use a bit of
paper and tipex but works well for the time being.</DIV>
<DIV> </DIV>
<DIV>Also this way I can make sure that voices or businesses don't clash in
the same advert block.</DIV>
<DIV> </DIV>
<DIV>This way hopefully they cannot be avoided or bumped down the playout list
as it is written in front of them what to play when and I can check how many
times it had been played on our playout system and then work out who is not
playing them..... which is not advisable (I'm a scorpion...)</DIV>
<DIV> </DIV>
<DIV>It may be old fashioned but has worked well ever since we started doing
our trials in 2006 and since we were allowed 2015 to run adverts after we
launched full time in 2013 and the rules were changed.</DIV>
<DIV> </DIV>
<DIV>Julie Green</DIV>
<DIV>Bay FM</DIV>
<DIV> </DIV>
<DIV> </DIV>
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<DIV> </DIV>
<DIV dir=ltr>What are people using for adverts scheduling? We are currently
using Myraid, with Myriad Ad Scheduler.
<DIV> </DIV>
<DIV>Bill - HCR104fm
<DIV> </DIV>--
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<P style="MARGIN: 0cm 0cm 0pt"><B><SPAN style="FONT-FAMILY: Arial"><FONT
size=1>Bill Hensley, Managing Director, Huntingdon Community Radio, 01487
823424 / 07767 823424. </FONT></SPAN></B></P>
<P style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-FAMILY: Arial"><FONT
size=1></FONT></SPAN> </P>
<P style="MARGIN: 0cm 0cm 0pt"><FONT color=#0000ff size=1>Huntingdon Community
Radio (Media) Limited Company No 06755423<SPAN> </SPAN>Registered in
England. Reg Office: George Hay & Co., St Georges House, George Street,
Huntingdon, Cambs, PE29 3GH. Directors: William Hensley (Managing), Scott
Pheby (Financial), Raymond Godby, Anthony Obee, Stephen Potter, Nicola Rule.
This email and any attachments to it may be confidential and are intended
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opinions expressed are solely those of the author and do not necessarily
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upon its contents, nor copy or show it to anyone. Please contact the sender if
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error.</FONT></P></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></SPAN>
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