<div dir="ltr">Ian,<div><br></div><div>The "body-worn tag" (aka the Portable People Meter) is considerably more expensive than research run the traditional way using an online or paper diary. The majority for RAJAR are online, incidentally. </div><div><br></div><div>Electronic measurement is in use in only a few countries, and has significant issues. Some claim it doesn't work very well, particularly for certain formats, like jazz or spoken word, which has seen figures decrease remarkably since PPM's introduction. <a href="http://fivethirtyeight.com/features/did-nielsen-kill-the-radio-star/">http://fivethirtyeight.com/features/did-nielsen-kill-the-radio-star/</a> has more information, as well as details of Voltair, an "Optimod" for the PPM signals. It also notes that RAJAR's research discovered that PPM simply failed 41% of the time to notice listening.</div><div><br></div><div>PPMs also normally work when you're wearing them. Most of my listening is to my radio alarm in bed, and then in the shower - two environments when I'm unlikely to be wearing a little pager device. PPMs also don't work on audio on headphones, unless you have the will to chain your wired headphones through the device using a nest of cables. It won't work on Bluetooth headphones at all.</div><div><br></div><div>And because PPMs are considerably more expensive to run than a paper diary, the sample sizes are typically rather smaller in the US. That particularly hurts niche broadcasters, and makes figures much more 'noisy'.</div><div><br></div><div>In my humble opinion, they're entirely unsuited for community radio - and, for that matter, for more conventional radio as well. If the main issue with RAJAR is that it's a sampling exercise, the PPM can't fix that (and mostly exacerbates it since the sample size actually decreases). If the main issue with RAJAR is that it's too expensive, the PPM is way more so. It fixes nothing and adds significant uncertainty.</div><div><br></div><div>The community radio industry would do well to agree on a methodology (including a minimum sample size and method of making it demographically reflective), and then to allow individual stations to do surveys based on that methodology. Some might choose to employ RAJAR; others might choose a different research company; others still might use a friendly university. But if there's an agreed methodology and the numbers can be inspected to ensure compliance, that would seem to be the right step forward, rather than the unreliable dodo of electronic measurement.</div><div><br></div><div>//j</div><div><br></div><div><br></div><div><br></div><div><br></div></div><div class="gmail_extra"><br><div class="gmail_quote">On 21 October 2016 at 20:55, Ian Hickling <span dir="ltr"><<a href="mailto:transplanfm@hotmail.com" target="_blank">transplanfm@hotmail.com</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
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<p>An excellent achievement Matthew - congratulations.<br>
Taking up your point about your plan <span style="color:rgb(33,33,33);font-size:15px">to get the Community Radio Fund to subsidise a standardised audience measurement system, d</span><span style="color:rgb(33,33,33);font-size:15px">o you have any
indication of a </span><font color="#212121"><span style="font-size:15px">willingness in that area?</span><br>
<span style="font-size:15px">Apart from the widely-held doubts as to the accuracy and subsequent reliability </span><span style="font-size:15px">of the RAJAR format, and the potential high </span><span style="font-size:15px">cost and low take-up/</span><span style="font-size:15px">return
aspects, </span><span style="font-size:15px">is this not an ideal opportunity to again explore the feasibility of the body-worn tag that eliminates the risk of human influence on the record produced?</span></font></p>
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<div id="m_2033258851576247327divRplyFwdMsg" dir="ltr"><font face="Calibri, sans-serif" color="#000000" style="font-size:11pt"><b>From:</b> <a href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank">cma-l-bounces@mailman.<wbr>commedia.org.uk</a> <<a href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank">cma-l-bounces@mailman.<wbr>commedia.org.uk</a>> on behalf of Matthew Layton | Radio Response <<a href="mailto:matthew.layton@radioresponse.co.uk" target="_blank">matthew.layton@radioresponse.<wbr>co.uk</a>><br>
<b>Sent:</b> 20 October 2016 20:15<br>
<b>To:</b> <a href="mailto:cma-l@mailman.commedia.org.uk" target="_blank">cma-l@mailman.commedia.org.uk</a><br>
<b>Subject:</b> [cma-l] UBER campaign and Radio Response weekly bulletin...</font>
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<div>Evening all!<br>
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<div>Matthew Layton here from Radio Response.</div>
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<div>Very excited to be able to announce that we've signed a CPA deal with UBER. It's already on air on Express FM, Radio Verulam and News Radio UK and over the next couple of weeks we're looking to roll out across other stations in UBER's target markets.</div>
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<div><a href="https://audioboom.com/posts/5165208-uber-cpa-october-2016" target="_blank">https://audioboom.com/posts/<wbr>5165208-uber-cpa-october-2016</a></div>
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<div>This is our first step on the road to building a national proposition for the sector.</div>
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<div>But there's a long way to go. Top of our list of priorities as some of you will know, is our plan to get the Community Radio Fund subsidise a standardised audience measurement system - which we'll need to present an offering to national clients and agencies.</div>
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<div>And we have three more campaigns likely to go live in the next couple of weeks.</div>
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<div>From Monday we're going to be doing a weekly mail shot letting stations and content providers what campaigns are available in the coming week and to keep you up to date with the audience measurement project.</div>
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<div>If you'd like to be added to the list, please drop me an email - <a href="mailto:matthew.layton@radioresponse.co.uk" target="_blank">
matthew.layton@radioresponse.<wbr>co.uk</a>.</div>
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<div class="m_2033258851576247327gmail_signature">
<div dir="ltr">Matthew Layton
<div>Radio Response</div>
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<div><a href="tel:07533%20517%20396" value="+447533517396" target="_blank">07533 517 396</a></div>
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<div><a href="mailto:matthew.layton@radioresponse.co.uk" target="_blank"><font color="#990000">matthew.layton@radioresponse.<wbr>co.uk</font></a></div>
<div><a href="http://twitter.com/radioresponse" target="_blank"><font color="#990000">@radioresponse</font></a> and
<a href="http://www.twitter.com/radio_matthew" target="_blank"><font color="#990000">@radio_matthew</font></a></div>
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