<html><head><base href="x-msg://36/"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">To me a key point is that it is the Government that is the largest spender on radio advertising. I know the CMA has tried several times before to persuade them that they should pay for PSA's on Community stations but this has simply been ignored. CR stations reach parts of the communities that other stations do not and surely the Government would always want to maximise their messages re vaccinations, fire risks or registering to vote etc?<div><br></div><div>Can we try this again someone?</div><div><br></div><div>Clive Glover</div><div><br><div><div>On 14 Jun 2016, at 07:53, Ian Hickling wrote:</div><br class="Apple-interchange-newline"><blockquote type="cite"><span class="Apple-style-span" style="border-collapse: separate; font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><div class="hmmessage" style="font-size: 12pt; font-family: Calibri; "><div dir="ltr"><font color="#000000">This is an interesting read:<br></font><a href="http://www.marketingweek.com/2016/06/13/radio-reaches-millions-but-still-has-a-job-to-do-in-convincing-marketers-of-its-worth/?" target="_blank">http://www.marketingweek.com/2016/06/13/radio-reaches-millions-but-still-has-a-job-to-do-in-convincing-marketers-of-its-worth/?</a><div><font color="#000000">Perhaps the most valuable point is that, in general, a commercial client sees £7.70 in revenue for every £1 spent on radio advertising and sponsorship.</font></div><div><font color="#000000">Where could you possibly better that level of investment?<br>Shame that Leonie Roderick's piece in Marketing Week uses such a medieval radio as its headline illustration.<br id="FontBreak"></font><br><div style="line-height: 21.3px; color: rgb(68, 68, 68); background-color: rgb(255, 255, 255); position: static; z-index: auto; "><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 22.72px; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial; "><font face="Calibri" size="3"><span style="line-height: 22.72px; "><span style="line-height: 22.72px; color: rgb(34, 34, 34); ">Ian Hickling</span></span><span style="color: rgb(34, 34, 34); line-height: 17.9867px; "></span></font></div></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 22.72px; color: rgb(68, 68, 68); background-color: rgb(255, 255, 255); "><span style="line-height: 22.72px; color: rgb(34, 34, 34); background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; 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