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</head><body><p>PRS has a 'campaign rate' which is 60% on top of the single use rate, which clears music for multiple adverts use across a campaign for a year, but I think it would have to have been booked that way when the original advert use was cleared.</p><p>For others looking at this, note the situations depends very much if the music used in the ad is ordinarily released commercial music or library music.</p><p>Generally speaking, any use of commercially released music in adverts, sponsor messages, show theme tunes etc needs individual, and usually expensive, negotiation of rights. The rights holder not only has the right to ask for payment for the use, but also has a moral right to veto the use of their music in any particular promotion (eg they may have an ethical objection to the advertiser and not wish to be associated with them).<br></p><p>Production music has a standard rate card per track or per 30s for different uses and territories, but most community stationm use owuld likely come within the basic £70/30s fee. Note that 'library' / 'production' music is not free for use - copyright payments are still required. Some stations have believed that library music is free for all use. Even relatively relaxed libraries such as Shockwave place restrictions on its use in commercials and sponsorship messages (eg on the basic Shockwave license the advert may be run in only one town/area, and not in a capital city).<br></p><p>Alex<br></p><p><br></p><blockquote type="cite"><p>On 06 May 2016 at 21:37 Dave Work <davepascoe@penwithradio.co.uk> wrote:<br><br><br>Has anyone any advice or information with regard to licensing of music in adverts. We obviously hold PPL/PRS and MCPS <br> The situation is that one of our potential advertisers wishes to use an advert that they had made and run by a local commercial station and they have agreed to release this for a fee and confirmation that we hold a BR3 license. (Sounds too good to be true and probably is)<br> We have looked up the PRS details for this and see that the cost is quite considerable particularly as we would only want to use music on this advert as our other adverts are dry.<br> Any suggestions or previous experience of such an instance ? <br>Dave<br> <br><br>Sent from my iPhone<br>_______________________________________________<br><br>Reply - cma-l@commedia.org.uk<br><br>The cma-l mailing list is a members' service provided by the Community Media Association - http://www.commedia.org.uk<br>Twitter: http://twitter.com/community_media<br>http://www.facebook.com/CommunityMediaAssociation<br>Canstream Internet Radio & Video: http://www.canstream.co.uk/<br>_______________________________________________<br><br>Mailing list guidelines: http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/<br>_______________________________________________<br><br>To unsubscribe or manage your CMA-L mailing list subscription please visit:<br>http://mailman.commedia.org.uk/mailman/listinfo/cma-l</p></blockquote></body></html>