<html>
<head>
<meta content="text/html; charset=ISO-8859-1"
http-equiv="Content-Type">
</head>
<body bgcolor="#FFFFFF" text="#000000">
<div class="moz-cite-prefix">Hello,<br>
<br>
Having increasing difficulty in following this thread I thought it
worth trying to make a point or two about RAJAR. As it's name
suggests it was conceived as joint radio industry audience
research in 1992. The research is used by commercial radio to
sell advertising. Prior to 1992 the BBC used their own audience
research. Joint research was needed to rationalise the national
picture. Whatever the BBC do with the data, commercial radio has
it for sales purposes. There are alternatives sources of audience
research and some broadcasters use them instead.<br>
<br>
It is important to bear in mind that audience research asks
questions relevant to the demands of the business paying the bill,
not the answer to the universe and everything!<br>
<br>
Tony Bailey<br>
<br>
<br>
<br>
On 09/09/15 15:00, James Cridland wrote:<br>
</div>
<blockquote
cite="mid:CAGyDWzbBguPB2bKkesvWcXHy37=22_-OtVXLmHkzZCeL57ygHw@mail.gmail.com"
type="cite">
<meta http-equiv="Context-Type" content="text/html; charset=UTF-8">
<div dir="ltr">
<div class="gmail_quote">
<div dir="ltr">On Wed, Sep 9, 2015 at 10:05 AM Alan Coote <<a
moz-do-not-send="true"
href="mailto:alan.coote@5digital.co.uk">alan.coote@5digital.co.uk</a>>
wrote:<br>
</div>
<blockquote class="gmail_quote">
<div>
<div>
<div>And RAJAR excludes half of all UK broadcast
stations and all online only stations. It’s
methodology was conceived before the birth of the
Internet, Smartphones and Community Radio. It relies
on the human memory for it’s accuracy, and to be on
the survey you have to pay! </div>
<div>Just thinking… there must be a better solution? <br>
</div>
</div>
</div>
</blockquote>
<div><br>
</div>
<div>Actually, RAJAR doesn't exclude anyone - you appear under
"Other Radio", which includes online-only radio as well as
non-RAJAR stations. I doubt it's half; I could run that stat
for you if you'd be interested.</div>
<div><br>
</div>
<div>It is a memory test. And to run the survey it costs lots
of money - they interview around 100,000 people a year.
(BARB, for telly, have 8,000 households, for comparison).</div>
<div><br>
</div>
<div>A better solution? Yep, there must be.</div>
<div>- There's the PPM, which is in use in some markets in the
US and Canada, as well as Norway and Switzerland. It's much
more expensive, and because of that the sample size is
significantly cut down. It has had a lot of issues over the
past year - my newsletter has talked about Voltair a lot,
and you should google that term.</div>
<div>- There's telephone research, which is in use in other
markets, and mainly relies on people being at home and
answering the landline. It's really bad at getting under 30s
participating, because they don't answer the landline phone.</div>
<div>- There's street corner research, which is also really
bad at a self-selecting demographic. I never talk to those
people.</div>
<div>- Then, there's server stats. Those aren't accurate
either: at least, they measure devices, not people, and
wildly over-estimate actual *people* listening. Or wildly
under-estimate them. There's a paper on the RAJAR website
about this - <a moz-do-not-send="true"
href="http://www.rajar.co.uk/docs/news/Diffs_btwn_audio_stream_and_RAJAR_listeners.pdf">http://www.rajar.co.uk/docs/news/Diffs_btwn_audio_stream_and_RAJAR_listeners.pdf</a> -
and before you scoff, it's quite a balanced paper, and worth
reading. (Disclaimer: I would say that, because I wrote it).<br>
</div>
<div><br>
</div>
<div>There must be a better way. But actually... there isn't.
Ask almost any US radio professional, and they look
wistfully at the UK system. But any proposals you have would
be really splendid! :)</div>
<div><br>
</div>
<div>//j</div>
<div><br>
</div>
</div>
</div>
<div dir="ltr">-- <br>
</div>
<p dir="ltr"><a moz-do-not-send="true"
href="http://james.cridland.net">http://james.cridland.net</a>
- get my weekly newsletter<br>
<a moz-do-not-send="true" href="https://media.info">https://media.info</a>
- the media information website</p>
<p dir="ltr">Tel: +44 7941 251474 | @jamescridland</p>
<br>
<fieldset class="mimeAttachmentHeader"></fieldset>
<br>
<pre wrap="">_______________________________________________
Reply - <a class="moz-txt-link-abbreviated" href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</a>
The cma-l mailing list is a members' service provided by the Community Media Association - <a class="moz-txt-link-freetext" href="http://www.commedia.org.uk">http://www.commedia.org.uk</a>
Twitter: <a class="moz-txt-link-freetext" href="http://twitter.com/community_media">http://twitter.com/community_media</a>
<a class="moz-txt-link-freetext" href="http://www.facebook.com/CommunityMediaAssociation">http://www.facebook.com/CommunityMediaAssociation</a>
Canstream Internet Radio & Video: <a class="moz-txt-link-freetext" href="http://www.canstream.co.uk/">http://www.canstream.co.uk/</a>
_______________________________________________
Mailing list guidelines: <a class="moz-txt-link-freetext" href="http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/">http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/</a>
_______________________________________________
To unsubscribe or manage your CMA-L mailing list subscription please visit:
<a class="moz-txt-link-freetext" href="http://mailman.commedia.org.uk/mailman/listinfo/cma-l">http://mailman.commedia.org.uk/mailman/listinfo/cma-l</a></pre>
</blockquote>
<br>
<br>
<pre class="moz-signature" cols="72">--
Local Reports at <a class="moz-txt-link-freetext" href="http://www.ravensound.pilgrimsound.co.uk">http://www.ravensound.pilgrimsound.co.uk</a></pre>
</body>
</html>