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<p class="MsoNormal"><span style="font-size:14.0pt">Oh dear oh
dear.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt">I really
didn’t want to get
into a conflict over this. As a radio bloke since 1974, I’m
too long in the
tooth to lock horns with anybody, especially you James.
Respect! <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt">But I was
there at the start
of commercial radio in the UK as well as seeing the start of <b
style="mso-bidi-font-weight:normal"><i
style="mso-bidi-font-style:normal">all</i></b>
things digital, and I had high hopes for DAB twenty years ago,
but with the
pathetic marketing, (in particular, the TV ads) confusing
information and poor
coverage and performance in many areas, as well as many DAB
stations falling by
the wayside, it really hasn’t really turned out all that well
has it?<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt">Thank you for
pointing out
the figures for me. DAB just over a quarter, as confirmed by
David. That’s fine. As you say, facts is
facts.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt">I understand
the enthusiasm
for DAB in some areas, but rural Wiltshire just ain’t <st1:city
w:st="on"><st1:place w:st="on">London</st1:place></st1:city>.
(more Respect!) <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt">In my original
post I said I
was frustrated by the DAB issue and I’m afraid, James, your
response has not
helped. I’m certainly not anti digital, we use a lot of
digital technology, for
OBs, transmitter links, and we’ve been on line for years. I’m
not even anti DAB
– I just can’t see it working for us in Wiltshire. Like I
said, <st1:city w:st="on"><st1:place w:st="on">London</st1:place></st1:city>
is different. <o:p></o:p></span></p>
<pre><span style="font-size:14.0pt;font-family:Arial"><o:p> </o:p></span></pre>
<pre><span style="font-size:14.0pt;font-family:Arial">You said ‘I'll never find you if you're on a tinpot FM transmitter at the top of a caravan, because I don't listen to FM. How many more people are there like me? Why do you bother broadcasting online?’<o:p></o:p></span></pre>
<pre><span style="font-size:14.0pt;font-family:Arial"><o:p> </o:p></span></pre>
<p class="MsoNormal"><span style="font-size:14.0pt">This is a bit
much really.
You clearly know nothing about us or our listeners…and why
would we NOT go
online?<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt">I could have
been offended by
some of your comments, but I’m bigger than that. Perhaps you’d
like to visit us
and see how we do it here in the country?<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt">Phil Dawson<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt">FANTASY RADIO
97FM<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt">Devizes,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt">Wiltshire<o:p></o:p></span></p>
</o:smarttagtype><br>
<br>
<div class="moz-cite-prefix">On 9/8/2015 11:40 PM,
<a class="moz-txt-link-abbreviated" href="mailto:cma-l-request@mailman.commedia.org.uk">cma-l-request@mailman.commedia.org.uk</a> wrote:<br>
</div>
<blockquote
cite="mid:mailman.21.1441752055.14302.cma-l@mailman.commedia.org.uk"
type="cite">
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Today's Topics:
1. Re: The DAB issue (James Cridland)
2. The DAB issue (fantasy office)
----------------------------------------------------------------------
Message: 1
Date: Tue, 08 Sep 2015 21:26:50 +0000
From: James Cridland <a class="moz-txt-link-rfc2396E" href="mailto:james@cridland.net"><james@cridland.net></a>
To: The Community Media Association Discussion List
<a class="moz-txt-link-rfc2396E" href="mailto:cma-l@mailman.commedia.org.uk"><cma-l@mailman.commedia.org.uk></a>
Subject: Re: [cma-l] The DAB issue
Message-ID:
<a class="moz-txt-link-rfc2396E" href="mailto:CAGyDWza4rGqhTq0r4N8FUE3jJU4_Aoy0i5avO7tctDKT_qeedw@mail.gmail.com"><CAGyDWza4rGqhTq0r4N8FUE3jJU4_Aoy0i5avO7tctDKT_qeedw@mail.gmail.com></a>
Content-Type: text/plain; charset="utf-8"
On Mon, Sep 7, 2015 at 4:10 PM fantasy office <a class="moz-txt-link-rfc2396E" href="mailto:office@fantasyradio.co.uk"><office@fantasyradio.co.uk></a>
wrote:
</pre>
<blockquote type="cite">
<pre wrap="">And when Digital listening figures are quoted, DAB is always included with
all other forms of digital listening. No-one ever seems to give us the
ACTUAL DAB figures. And I mean LISTENING, not just DAB ownership.
</pre>
</blockquote>
<pre wrap="">
Yeah, completely agree. How DARE the radio industry hide these figures away
from us?
<a class="moz-txt-link-freetext" href="http://go.muk.fm/oh-wait-here-they-are">http://go.muk.fm/oh-wait-here-they-are</a>
<a class="moz-txt-link-rfc2396E" href="http://go.muk.fm/except-actually-they-dont"><http://go.muk.fm/except-actually-they-dont></a> - for future reference, it's
on the RAJAR website, under 'listening figures - market trends'. The very
top, 'all radio listening', chart. It's IRRESPONSIBLE to hide the figures
away by publishing them as the top chart on the main radio listening
website and available to anyone.
More evidence that the radio industry is desperately trying to tell anyone
the ACTUAL DAB figures is the top line in the Digital Radio UK press
release:
<a class="moz-txt-link-freetext" href="https://media.info/radio/news/rajar-dab-growth-boosts-digital-listening-to-40">https://media.info/radio/news/rajar-dab-growth-boosts-digital-listening-to-40</a> -
and I mean LISTENING as well as DAB ownership. It's a conspiracy in plain
sight. How dare they tell us these very figures?
</pre>
<blockquote type="cite">
<pre wrap="">Even digital listening as a whole hasn't yet reached 50% - which means
OVER 50% of listening is analogue.
</pre>
</blockquote>
<pre wrap="">
In the London area, analogue listening is 45.9% - that's UNDER 50% - and
digital radio listening is 47.3%, which is MORE than analogue radio.
(There's "don't knows" to bear in mind, by the way). And if community radio
was in RAJAR, your figures would count, but since you're not, they don't.
</pre>
<blockquote type="cite">
<pre wrap="">And remember - DAB is over twenty years old now!
</pre>
</blockquote>
<pre wrap="">
And remember - it took 43 years for FM listening to overtake AM listening
in the US! (So, DAB is growing faster than FM did. A stupid argument, but
facts is facts).
</pre>
<blockquote type="cite">
<pre wrap="">As far as cost to the broadcaster is concerned, DAB is completely
outpriced.
</pre>
</blockquote>
<pre wrap="">
It's cheaper to broadcast a national radio station on DAB than it is on
analogue. But it is very expensive for smaller local broadcasters. Good job
there's work going on to fix that.
</pre>
<blockquote type="cite">
<pre wrap="">Why would we want to spend money on a local multiplex, either as an owner
</pre>
</blockquote>
<pre wrap="">
Because you can rent out the space to other broadcasters and make money
from it.
</pre>
<blockquote type="cite">
<pre wrap="">or as a client? when our FM signal is very good.
</pre>
</blockquote>
<pre wrap="">
Because you want people to listen? Just as many people never bother
flicking over to AM, households with DAB may never bother flicking over to
FM, and they'll never find you.
</pre>
<blockquote type="cite">
<pre wrap="">[FM] It's in Stereo and the audio quality is not compromised by reduced
bit rates.
</pre>
</blockquote>
<pre wrap="">
The stereo-ness and audio quality of DAB is up to the broadcaster, it's not
a technology issue. Mono means a reduction of about 40% of the price of
stereo; and if you don't think stereo is worth 40% more, that's up to you.
</pre>
<blockquote type="cite">
<pre wrap="">As for any additional PRS or PPL, or even OFCOM costs for DAB
</pre>
</blockquote>
<pre wrap="">
...you get a great deal on community radio music licences right now, and
there's no such thing as a community radio music licence for DAB. If you
believe you'd be better on a commercial radio music licence, that's
something for the CMA to take up with the relevant companies. And I believe
you pay extra for online streaming too?
</pre>
<blockquote type="cite">
<pre wrap="">I've asked the question before... Where does anyone think the money will
come from? We can't attract more listeners
</pre>
</blockquote>
<pre wrap="">
...why not? I'll never find you if you're on a tinpot FM transmitter at the
top of a caravan, because I don't listen to FM. How many more people are
there like me? Why do you bother broadcasting online?
</pre>
<blockquote type="cite">
<pre wrap="">and even if we could, I doubt if our advertisers would be keen to pay
additional rates because we're on DAB.
</pre>
</blockquote>
<pre wrap="">
Why should they pay additional rates for DAB? They pay on results, as any
advertiser does. If you have twice the amount of audience, you should
charge twice as much to advertisers.
</pre>
<blockquote type="cite">
<pre wrap="">I think the DAB thing, even with the fine efforts made by the technical
people within OFCOM is an unnecessary compication.
</pre>
</blockquote>
<pre wrap="">
One that is used over four times as much as online streaming, which is
hardly complication-free.
</pre>
<blockquote type="cite">
<pre wrap="">We also do fine with digital broadcasting - online listening on computer,
ipad, smartphone. Stereo, reasonable bit rate, etc.
</pre>
</blockquote>
<pre wrap="">
Yep, just like DAB, the bitrate and stereo is entirely up to you and your
budget. Unlike DAB, however, online radio listening costs you more money
per listener; doesn't have brilliant coverage either; is a fourth of the
size of DAB listening, and is growing slower than DAB listening.
</pre>
<blockquote type="cite">
<pre wrap="">Sorry this has turned into a rant, but quite clearly, we're in danger of
missing the point.
</pre>
</blockquote>
<pre wrap="">
Sorry this has been a point by point rebuttal, but this type of incessant
whinging, false accusation and fantasy argument highlights how ridiculous
this argument is.
Your job is to make great, relevant content for your audience, and place
that content in a place where the audience want to consume it. That's all.
(And to think that the pro-DAB lobby accuse me of being anti-DAB!)
//j
My weekly 'future of radio' newsletter is less ranty:
<a class="moz-txt-link-freetext" href="http://james.cridland.net/">http://james.cridland.net/</a>
</pre>
</blockquote>
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