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<DIV>I’d recommend that you find someone local to present your classical
show. Nick’s right in that it won’t be for everyone so it’s an
‘appointment to listen’ for those who are interested. A local presenter is
more likely to know about classical concerts, recitals, music clubs etc in your
area. They will know where to look to find musicians or experts who might
come in for an interview. There’s bound to be an Arts body who will
have a list of interesting groups, bands, choirs etc and I’m sure they’d be
willing to help you find someone who you can train. I’d take a
similar approach with any targeted music show – Jazz, Blues, Punk, Rock.</DIV>
<DIV> </DIV>
<DIV>I think you will find that you’ll get more listener engagement this way,
rather than syndicating. Local knowledge is what starts conversations,
builds audience and attracts revenue!</DIV>
<DIV> </DIV>
<DIV>Good luck!</DIV>
<DIV>Pippa</DIV>
<DIV> </DIV>
<DIV>@curly_radio</DIV>
<DIV>@wycombesound</DIV>
<DIV>07973 710963</DIV>
<DIV> </DIV>
<DIV> </DIV>
<DIV> </DIV>
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<DIV> </DIV>
<DIV style="BACKGROUND: #f5f5f5">
<DIV style="font-color: black"><B>From:</B> <A title=office@thethread.org.uk
href="mailto:office@thethread.org.uk">Canalside's The Thread</A> </DIV>
<DIV><B>Sent:</B> Tuesday, February 24, 2015 12:36 PM</DIV>
<DIV><B>To:</B> <A title=d.cullum@tonefm.co.uk
href="mailto:d.cullum@tonefm.co.uk">'Darren Cullum'</A> ; <A
title=cma-l@mailman.commedia.org.uk
href="mailto:cma-l@mailman.commedia.org.uk">'The Community Media Association
Discussion List'</A> </DIV>
<DIV><B>Subject:</B> Re: [cma-l] Question about Classical Music
Show</DIV></DIV></DIV>
<DIV> </DIV></DIV>
<DIV
style='FONT-SIZE: small; TEXT-DECORATION: none; FONT-FAMILY: "Calibri"; FONT-WEIGHT: normal; COLOR: #000000; FONT-STYLE: normal; DISPLAY: inline'>
<DIV class=Section1>
<P class=MsoNormal><FONT color=navy size=2 face=Arial><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: arial; COLOR: navy">Observation on this one
chaps.<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT color=navy size=2 face=Arial><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: arial; COLOR: navy"><o:p></o:p></SPAN></FONT> </P>
<P class=MsoNormal><FONT color=navy size=2 face=Arial><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: arial; COLOR: navy">We have run with
Classical Shows in our early days plus Rock Shows ….. however, we noticed that
Rock folk tend to think in a similar vane to the classical people …. They know
what they like and like what they know, so if your promotions are good you will
grab em (for an hour) then they tootle off back to where they
came from. If you don’t keep pecking away and promoting it, they never come
back end result one man and his Dog.
The BIGGER end result is that your bread and butter regulars also go walkies
with them, so you turn more away than you attract. The dedicated choicew of
plenty of Rock Stations and Classic FM, normally does the trick for these people
….remember, these guys in the main don’t even Station surf so you do have to
right on your game.<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT color=navy size=2 face=Arial><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: arial; COLOR: navy"><o:p></o:p></SPAN></FONT> </P>
<P class=MsoNormal><FONT color=navy size=2 face=Arial><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: arial; COLOR: navy">If you guys have
managed to get a grant of £200,000 over 3 years then it doesn’t really matter
who listens to you (if anybody) so you could have a full-day on a Tuesday
every Tuesday dedicated to Morris Dancing music, Pan Pipes and Zulu war chants,
however, in the real World it ain’t like that and we are chasing listeners as
well as trying to tick 15 other boxes and run around like headless chickens.
Regardless of the Utopia and idea of Community Radio it is at the end of the day
‘’’Radio’’’
<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT color=navy size=2 face=Arial><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: arial; COLOR: navy">The counter argument is
that we are to try and include everyone ………well WE (Canalside) do it by
including Rock / Classical into shows where it doesn’t stand out like a sore
thumb, and drifts past sometimes either unnoticed or as a complimentary
element.<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT color=navy size=2 face=Arial><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: arial; COLOR: navy"><o:p></o:p></SPAN></FONT> </P>
<P class=MsoNormal><FONT color=navy size=2 face=Arial><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: arial; COLOR: navy">Of course, if you wish
to have the show, by all means do it, it isn’t my call, all I am saying is be
careful. My best advice would be to tell them to tune to Classic FM or run a
special at Bank Holidays and/or Christmas / Easter we
have done this before …… pre-promotion is essential
though.<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT color=navy size=2 face=Arial><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: arial; COLOR: navy"><o:p></o:p></SPAN></FONT> </P>
<P class=MsoNormal><FONT color=navy size=2 face=Arial><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: arial; COLOR: navy">I’d be interested to
know which ones of our gang of Community Stations do have a regular classical
show ?? if I was a betting man, I would guess = 15% tops .. I could
be wrong though.<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT color=navy size=2 face=Arial><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: arial; COLOR: navy"><o:p></o:p></SPAN></FONT> </P>
<P class=MsoNormal><FONT color=navy size=2 face=Arial><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: arial; COLOR: navy">Nick<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT color=navy size=2 face=Arial><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: arial; COLOR: navy"><o:p></o:p></SPAN></FONT> </P>
<DIV>
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face="Times New Roman"><SPAN lang=EN-US
style='FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman"'>
<HR tabIndex=-1 align=center SIZE=2 width="100%">
</SPAN></FONT></DIV>
<P class=MsoNormal><B><FONT size=2 face=Tahoma><SPAN lang=EN-US
style="FONT-SIZE: 10pt; FONT-FAMILY: tahoma; FONT-WEIGHT: bold">From:</SPAN></FONT></B><FONT
size=2 face=Tahoma><SPAN lang=EN-US
style="FONT-SIZE: 10pt; FONT-FAMILY: tahoma">
cma-l-bounces@mailman.commedia.org.uk
[mailto:cma-l-bounces@mailman.commedia.org.uk] <B><SPAN
style="FONT-WEIGHT: bold">On Behalf Of </SPAN></B>Darren Cullum<BR><B><SPAN
style="FONT-WEIGHT: bold">Sent:</SPAN></B> 24 February 2015 12:10<BR><B><SPAN
style="FONT-WEIGHT: bold">To:</SPAN></B> 'The Community Media Association
Discussion List'<BR><B><SPAN style="FONT-WEIGHT: bold">Subject:</SPAN></B>
[cma-l] Question about Classical Music Show</SPAN></FONT><FONT size=3
face="Times New Roman"><SPAN lang=EN-US
style='FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman"'><o:p></o:p></SPAN></FONT></P></DIV>
<P class=MsoNormal><FONT size=2 face=Calibri><SPAN
style="FONT-SIZE: 11pt"><o:p></o:p></SPAN></FONT> </P>
<P class=MsoNormal><FONT size=2 face=Calibri><SPAN style="FONT-SIZE: 11pt">We
are looking at introducing a Classical Music Show into our programming output
and wondered if there are any pre produced shows available OR if anyone can
recommend a good, knowledge presenter that may wish to add to their
portfolio.<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT size=2 face=Calibri><SPAN
style="FONT-SIZE: 11pt"><o:p></o:p></SPAN></FONT> </P>
<P class=MsoNormal><B><FONT color=red size=3 face=Calibri><SPAN
style="FONT-SIZE: 12pt; FONT-WEIGHT: bold; COLOR: red">Please
Note:</SPAN></FONT></B><FONT color=red size=3><SPAN
style="FONT-SIZE: 12pt; COLOR: red"> Tone FM is a 'Not for Profit' Community
Radio Station which is run by volunteers so we may not respond to your email
straight away so please be patient with us. You can help support us by placing a
donation <A
href="http://donate.tonefm.co.uk/">HERE</A></SPAN></FONT><o:p></o:p></P>
<P class=MsoNormal><FONT size=2 face=Calibri><SPAN
style="FONT-SIZE: 11pt"><o:p></o:p></SPAN></FONT> </P>
<P class=MsoNormal><FONT size=2 face=Calibri><SPAN style="FONT-SIZE: 11pt">Kind
regards.<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT size=2 face=Calibri><SPAN
style="FONT-SIZE: 11pt"><o:p></o:p></SPAN></FONT> </P>
<P class=MsoNormal><FONT size=2 face=Calibri><SPAN
style="FONT-SIZE: 11pt">Darren Cullum<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT size=2 face=Calibri><SPAN
style="FONT-SIZE: 11pt">Station Manager<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT size=2 face=Calibri><SPAN
style="FONT-SIZE: 11pt"><o:p></o:p></SPAN></FONT> </P>
<P class=MsoNormal><FONT size=2 face=Calibri><SPAN
style="FONT-SIZE: 11pt">T: 01823 284045<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT size=2 face=Calibri><SPAN style="FONT-SIZE: 11pt">M:
07970 521201<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT size=2 face=Calibri><SPAN
style="FONT-SIZE: 11pt"><o:p></o:p></SPAN></FONT> </P>
<P class=MsoNormal><FONT size=2 face=Calibri><SPAN style="FONT-SIZE: 11pt">90/91
East Reach, <st1:place w:st="on"><st1:city w:st="on">Taunton</st1:city>,
<st1:postalcode w:st="on">TA1
3HF</st1:postalcode></st1:place><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT size=2 face=Calibri><SPAN
style="FONT-SIZE: 11pt"><o:p></o:p></SPAN></FONT> </P>
<P class=MsoNormal><FONT size=2 face=Calibri><SPAN style="FONT-SIZE: 11pt">W: <A
href="http://www.tonefm.co.uk/">www.tonefm.co.uk</A><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT size=2 face=Calibri><SPAN style="FONT-SIZE: 11pt">F: <A
href="http://www.facebook.com/tonefm">www.facebook.com/tonefm</A><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT size=2 face=Calibri><SPAN style="FONT-SIZE: 11pt">T: <A
href="http://www.twitter.com/tauntonstonefm">www.twitter.com/tauntonstonefm</A><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT size=2 face=Calibri><SPAN
style="FONT-SIZE: 11pt"><o:p></o:p></SPAN></FONT> </P>
<P class=MsoNormal><B><I><FONT size=5 face=Calibri><SPAN
style="FONT-SIZE: 20pt; FONT-WEIGHT: bold; FONT-STYLE: italic">Tauntons 107.8
Tone FM is on air now in <st1:city w:st="on"><st1:place
w:st="on">Somerset</st1:place></st1:city>’s County
Town!<o:p></o:p></SPAN></FONT></I></B></P>
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style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></FONT> </P>
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