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One piece of advice we got from someone who knows their subject is
to know your bottom line and don't go below it.<br>
<br>
ie:- For one offs, short runs etc, you might seek more per spot than
a big block booking, but if your bottom line for the big block is
Xpounds per spot/week whatever, never go below it.<br>
<br>
Add in goodies to seal a deal, extra spots later at night (when
they're generally worth less anyway), but make it plain that the
actual booked spots are charged at (at least) your bottom line rate.
Only add them in when it's necessary, or the extras quickly become
standard as word goes round.....<br>
<br>
The message was that you can always go down, but sell me something
for a fiver and you're going to have great fun later convincing me
that I should pay a tenner........<br>
<br>
Cheers,<br>
<br>
Eddie<br>
<br>
<div class="moz-cite-prefix">On 03/02/15 12:48, Tam Curry wrote:<br>
</div>
<blockquote
cite="mid:CADMbyt7vNRdTF4aPVUXRxO8E6u8dUQS-_fvtU8-h3yeuw-xoMw@mail.gmail.com"
type="cite">
<div dir="ltr">Hi all,
<div><br>
</div>
<div>I've been paying particular attention to this thread as
we've now come up with our first rate card ahead of our launch
on 19th March and I'm starting to question whether we should
be offering our 50% discount for early bird customers!</div>
<div><br>
</div>
<div>I certainly don't want to de-value our service - do you
think it best to keep the discount idea on the back burner for
now and see how it goes?</div>
<div><br>
</div>
<div>Obviously we don't yet have the benefit of approximate
listener numbers although we do intend on referring to our RSL
listener figures - purely from folk accessing our web service
which are exact, although potentially misleading as we
wouldn't account for length of listening time.</div>
<div><br>
</div>
<div>Our aim is to rope in 8 - 16 advertisers prior to launch,
which I hope will potentially attract more interest in the
service. At the very least it gives our advertising chap
something quite real to refer to when doing the rounds..</div>
<div><br>
</div>
<div>Cheers</div>
<div><br>
Tam</div>
</div>
<div class="gmail_extra"><br>
<div class="gmail_quote">On 3 February 2015 at 11:35, Paul
Golder <span dir="ltr"><<a moz-do-not-send="true"
href="mailto:paul@pvg.co.uk" target="_blank">paul@pvg.co.uk</a>></span>
wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0
.8ex;border-left:1px #ccc solid;padding-left:1ex">
<div dir="ltr">
<div>
<div>When I was running RLSs with The Phoenix (as it was
known then) and Mayflower FM (if anyone remembers
that!) back in 1995-1996 I was charging a basic
package of £250 a month for spot ads.<br>
<br>
</div>
And I still am! (Although everything is yearly and
negotiated up or down from there).<br>
<br>
</div>
According to various websites, 20 years of inflation is
about 73% so £250 then is worth £434 today.<br>
<br>
<div><br>
<br>
<br>
<br>
</div>
</div>
<div class="HOEnZb">
<div class="h5">
<div class="gmail_extra"><br>
<div class="gmail_quote">On 3 February 2015 at 11:11,
Tony Bailey <span dir="ltr"><<a
moz-do-not-send="true"
href="mailto:ravensound@pilgrimsound.co.uk"
target="_blank">ravensound@pilgrimsound.co.uk</a>></span>
wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0
.8ex;border-left:1px #ccc solid;padding-left:1ex">
<div bgcolor="#FFFFFF" text="#000000">
<div>There's a great deal of good advice on this
thread and I don't have a take on 24/7
operation, although our experience over many
years of RSLs was that we could always sell
spots locally to cover our licence costs even
though I was never sure the shops got more
customers! The basic rate was around 50 quid
excluding production (1980's - 90's) for 28
days (cash up front!). One thing no one has
mentioned I think, we closed down a few shops,
or rather, they were using radio as a last
gasp attempt! Another thing, don't let anyone
tell you that small scale commercial radio is
bad competition - we certainly generated
customers for ILR after we introduced them to
radio advertising.<br>
<br>
Tony Bailey<span><br>
<br>
<br>
On 02/02/15 18:14, David Duffy wrote:<br>
</span></div>
<div>
<div>
<blockquote type="cite">
<div>
<div style="margin:0cm 0cm 0.0001pt"><font
face="Calibri"><span
style="font-size:15px">Alan asked
'Can your station survive if you
charge 23p per spot?' The short
answer is probably, so long as
that is not your only product. </span></font></div>
<div style="margin:0cm 0cm 0.0001pt"><span
style="font-size:15px"><br>
</span></div>
<div style="margin:0cm 0cm 0.0001pt"><span
style="font-size:15px">Don’t forget,
clients will expect a discount if
they buy more that one spot so that
23p at list will rapidly become 16p
at discount. Then you have to ask,
will the discounted price cover the
cost of sales (COS)? If not then
raise the list price. If it does
cover COS then at least it’s making
some (small) contribution to the
business. Whether it contributes to
your profitability depends on your
underlying costs. And we all know
their are great disparities in this
sector when it comes to operating
costs.</span></div>
<div style="margin:0cm 0cm 0.0001pt"><font
face="Calibri"><span
style="font-size:15px"><br>
</span></font></div>
<div style="margin:0cm 0cm 0.0001pt"><span
style="font-size:15px">The problem
with underpricing a product is that
the perceived value is reduced.
And remember - the value is not
related to the worth. Worth is the
language of the seller and is about
what the seller can get. Value is
the language of the buyer and is
about the <span
style="color:rgb(51,51,51)">usefulness
or desirability of the product to
the buyer. Value is not a number.
Sometimes, as Nick pointed out so
graphically, some prospective
customers cannot see the value
(even if you gave it to them for
free!). Equally, as Alan points
out rising the price can work. I
often recount the story of how </span></span><font
color="#333333"><span
style="font-size:15px">Remington
increased the price for its
electric razors and gained more
customers because people
associated the low price with low
value. Raising the price raised
the perceived value. </span></font></div>
<div style="margin:0cm 0cm 0.0001pt"><font
color="#333333"><span
style="font-size:15px"><br>
</span></font></div>
<div style="margin:0cm 0cm 0.0001pt"><font
color="#333333"><span
style="font-size:15px">Pippa’s ‘Enterprise
hour’ keys into an emerging trend
for 'native advertising' that we
are working on with a number of
community stations. It allow
stations to attract income by
airing content that is of interest
to listeners and doesn’t
compromise the non-commercial
sound of the station.</span></font></div>
<div style="margin:0cm 0cm 0.0001pt"><span
style="color:rgb(51,51,51);font-size:15px"><br>
</span></div>
<div style="margin:0cm 0cm 0.0001pt"><span
style="font-size:15px"><font
color="#333333">I've done a lot of
work on product and service
pricing over the years and it
often bears no relationship either
to worth or value. We have </font><a
moz-do-not-send="true"
href="http://www.theradiopeople.co.uk/pricing"
target="_blank">this simple table</a><font
color="#333333"> which you might
find useful. It shows </font></span><a
moz-do-not-send="true"
href="http://www.theradiopeople.co.uk/pricing"
target="_blank">the 6 pricing
strategies</a><span
style="font-size:15px"><font
color="#333333"> that are most
commonly used in radio. Enjoy!</font></span></div>
<div style="margin:0cm 0cm 0.0001pt"><span
style="font-size:15px"><font
color="#333333"><br>
</font></span></div>
<div style="margin:0cm 0cm 0.0001pt"><span
style="font-size:15px"><font
color="#333333">All the best</font></span></div>
<div style="margin:0cm 0cm 0.0001pt"><span
style="font-size:15px"><font
color="#333333"><br>
</font></span></div>
<div style="margin:0cm 0cm 0.0001pt"><span
style="font-size:15px"><font
color="#333333">David</font></span></div>
<div style="margin:0cm 0cm 0.0001pt"><span
style="font-size:15px"><font
color="#333333">Senior Partner -
The Radio People</font></span></div>
</div>
<div style="margin:0cm 0cm 0.0001pt"><br>
</div>
<div> <span><img
src="cid:part5.02060009.01070207@kcr.fm"
height="151" width="151"></span><br
style="color:rgb(0,0,0);font-family:Calibri;font-size:14px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px">
<br
style="color:rgb(0,0,0);font-family:Calibri;font-size:14px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px">
<div
style="color:rgb(0,0,0);font-family:Calibri;font-size:14px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px"><br>
<div
style="font-family:Calibri;font-size:14px;font-weight:normal;font-style:normal">
<div
style="font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;font-family:Helvetica;font-size:12px"><span
style="color:rgb(0,0,0)"><br>
</span></div>
</div>
</div>
</div>
<br>
<div>
<blockquote type="cite">
<div>On 2 Feb 2015, at 17:17, Pippa at
Curly Radio <<a
moz-do-not-send="true"
href="mailto:pippa@curlyradio.com"
target="_blank">pippa@curlyradio.com</a>>
wrote:</div>
<br>
<div>
<div dir="ltr"
style="font-family:Calibri;font-size:14px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px">
<div
style="font-size:12pt;font-family:Calibri">
<div>My goodness I’m surprised
to read that you wanted to
charge charities to advertise
their events. Before I set
up Wycombe Sound, another CR
practitioner warned me “not to
bring a charity in, because
otherwise they will all want a
go”.</div>
<div> </div>
<div>In Wycombe, over two RSLs
we actively invited charities
to come in and talk about
their work and events. Many
did, and with only the
shortest reference to
fundraising as we wound up the
interviews. Listeners loved
hearing about all the good
work which was going on under
their noses, which otherwise
they wouldn’t know about.</div>
<div> </div>
<div>As a result of the
interesting and varied local
content, which obviously
contained more than just
interviews with charities, the
audience built quickly and
businesses came knocking with
cash in hand<span> </span><em>because
they knew we were reaching
listeners.</em> </div>
<div> </div>
<div>Going further, in Wycombe
Sound’s most recent outing, we
invited ‘very small
businesses’ – the sole
traders, crafters, mobile
hairdressers and beauticians,
chimney sweeps etc, to come in
for 5 minutes and talk about
their businesses for free. We
called it “Enterprise Hour”
and ran it once a week for
four weeks. I thought we
would be inundated, but we
weren’t – I think that type of
slot takes time to build – but
the listeners loved it because
it roused their interest.
Again, we had lots of interest
in advertising from the
business sector. In fact, we
had to turn some away because
we couldn’t give them an
impact in the short time we
had remaining.</div>
<div> </div>
<div>I’m sure different
strategies work for different
stations. For me though, the
content comes first and that
in turn will build audience
and revenue.</div>
<div> </div>
<div>Pippa</div>
<div><a moz-do-not-send="true"
href="tel:07973%20710963"
value="+447973710963"
target="_blank">07973 710963</a></div>
<div>@curly_radio</div>
<div>@wycombesound</div>
<div> </div>
<div
style="font-size:small;text-decoration:none;font-family:Calibri;font-weight:normal;font-style:normal;display:inline">
<div
style="font-style:normal;font-variant:normal;font-weight:normal;font-size:10pt;line-height:normal;font-family:tahoma">
<div> </div>
<div
style="background-color:rgb(245,245,245);background-repeat:initial
initial">
<div><b>From:</b><span> </span><a
moz-do-not-send="true"
title="alan.coote@5digital.co.uk"
href="mailto:alan.coote@5digital.co.uk"
style="color:purple;text-decoration:underline" target="_blank">Alan
Coote</a></div>
<div><b>Sent:</b><span> </span>Monday,
February 02, 2015 4:41
PM</div>
<div><b>To:</b><span> </span><a
moz-do-not-send="true"
title="cma-l@mailman.commedia.org.uk"
href="mailto:cma-l@mailman.commedia.org.uk"
style="color:purple;text-decoration:underline" target="_blank">'The
Community Media
Association Discussion
List'</a></div>
<div><b>Subject:</b><span> </span>Re:
[cma-l] Community Radio
Spot Rate</div>
</div>
</div>
<div> </div>
</div>
<div
style="font-size:small;text-decoration:none;font-family:Calibri;font-weight:normal;font-style:normal;display:inline">
<div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><a
moz-do-not-send="true"
name="14b4f468221425c9_14b4f2390a60c3ab__MailEndCompose"><span
style="color:rgb(31,73,125)">I had the same problem when running The Bay
in Poole and
Bournemouth. Without a
word of a lie, 3
different charities
phoned one morning
asking for commercial
airtime for free. I
asked if they had any
budget for advertising
their events, 2 said
yes. But none thought
that we would charge!</span></a></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)"></span> </div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)">Back to the spot rate… I don’t know any
station who can sell all
their inventory at full
rate card, so rather
than £80 a day think
just £20. <span> </span></span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)"></span> </div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)">Here’s another tail - At The Bay we
doubled our published
rates and guess what, we
attracted bigger and
better clients. Yes
there we’re fewer and
I’m not suggesting that
money was rolling in, it
wasn’t, but it stopped
us going broke. It also
meant we were selling
to companies needing to
raise awareness as much
as generate leads – an
important factor for
small stations. <span> </span></span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)"></span> </div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)">To add a bit of perspective, most local
commercial stations
won’t get out of bed to
sell a package for less
than £1000 at spots
rates around £4 upwards,
it’s just not worth
their while. The minimum
to get on a Heart
station is around £4500
and a regional is near
double that.<span> </span></span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)"></span> </div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)">Commercial sales – yes been there, it’s
difficult, but a rate of
23p a spot is surely
putting the station at
risk? <span> </span></span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)"></span> </div>
<div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)">Kind
Regards</span><span
style="color:rgb(31,73,125)"></span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)">Alan</span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)"></span> </div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><a
moz-do-not-send="true"
href="http://www.letstalkbusinessonline.com/"
style="color:purple;text-decoration:underline"
target="_blank">Hear
Alan Every Week on
Let’s Talk Business
The UK’s Premier Radio
Programme For Current
and Future
Entrepreneurs - Now
Broadcast To 5 Million
People<span> </span></a><span
style="color:rgb(31,73,125)"> </span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)"></span> </div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)">Email
-<span> </span></span><a
moz-do-not-send="true"
href="mailto:alan.coote@5digital.co.uk"
style="color:purple;text-decoration:underline"
target="_blank">alan.coote@5digital.co.uk</a><span
style="color:rgb(31,73,125)"></span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)">Phone
- <a
moz-do-not-send="true"
href="tel:0800%20949%206655" value="+448009496655" target="_blank">0800
949 6655</a></span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)">Mobile
- <a
moz-do-not-send="true"
href="tel:07801%20518858" value="+447801518858" target="_blank">07801
518858</a></span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)">Twitter
-<span> </span></span><a
moz-do-not-send="true"
href="http://www.twitter.com/TheAlanCoote"
style="color:purple;text-decoration:underline"
target="_blank">@TheAlanCoote</a><span
style="color:rgb(31,73,125)"></span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)">Web
-<span> </span></span><a
moz-do-not-send="true"
href="http://www.5digital.co.uk/"
style="color:purple;text-decoration:underline"
target="_blank">http://www.5digital.co.uk</a><span
style="color:rgb(31,73,125)"></span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)"></span> </div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)">Let’s
Talk Business</span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)">Twitter
-<span> </span></span><a
moz-do-not-send="true"
href="http://www.twitter.com/LTBShow"
style="color:purple;text-decoration:underline"
target="_blank">@LTBShow</a><span
style="color:rgb(31,73,125)"></span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)">Web
-<span> </span></span><a
moz-do-not-send="true"
href="http://www.letstalkbusinessonline.com/"
style="color:purple;text-decoration:underline"
target="_blank">http://www.LetsTalkBusinessOnline.com</a><span
style="color:rgb(31,73,125)"></span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)"></span> </div>
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<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="color:rgb(31,73,125)">The
Media Production,
Broadcasting and
Training Company</span></div>
</div>
<div style="margin:0cm 0cm
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<div>
<div
style="border-top-color:rgb(181,196,223);border-width:1pt
medium
medium;border-style:solid
none none;padding:3pt
0cm 0cm">
<div style="margin:0cm
0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><b><span
style="font-size:10pt;font-family:Tahoma,sans-serif" lang="EN-US">From:</span></b><span
style="font-size:10pt;font-family:Tahoma,sans-serif" lang="EN-US"><span> </span><a
moz-do-not-send="true"
href="mailto:cma-l-bounces@mailman.commedia.org.uk"
style="color:purple;text-decoration:underline" target="_blank">cma-l-bounces@mailman.commedia.org.uk</a><span> </span>[<a
moz-do-not-send="true"
href="mailto:cma-l-bounces@mailman.commedia.org.uk"
style="color:purple;text-decoration:underline" target="_blank">mailto:cma-l-bounces@mailman.commedia.org.uk</a>]<span> </span><b>On
Behalf Of<span> </span></b>Canalside's
The Thread<br>
<b>Sent:</b><span> </span>02
February 2015 15:06<br>
<b>To:</b><span> </span>'The
Community Media
Association
Discussion List'<br>
<b>Subject:</b><span> </span>Re:
[cma-l] Community
Radio Spot Rate</span></div>
</div>
</div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"> </div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="font-size:10pt;font-family:Arial,sans-serif;color:navy">Mmm
?……………there’s the old
adage ‘’we’re
worth, what we can
get’’ and no more.</span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="font-size:10pt;font-family:Arial,sans-serif;color:navy"></span> </div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="font-size:10pt;font-family:Arial,sans-serif;color:navy">It’s a
bit similar to going to
a record fair, it
depends which area you
go to. A vintage record
on the circuit and going
for around £75 quid,
might only fetch £15 at
a different venue.</span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="font-size:10pt;font-family:Arial,sans-serif;color:navy">Some
areas are more wealthy
than others ? is this
Station operating in an
area of deprivation and
less businesses per-head
?</span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="font-size:10pt;font-family:Arial,sans-serif;color:navy"></span> </div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="font-size:10pt;font-family:Arial,sans-serif;color:navy">It’s a
learning curve setting
the rates …. What some
consider cost effective
others may think too
much we
have a Package 1 … it
cost’s = £123.34p for
the WHOLE YEAR I
won’t go into what you
get but certainly a pub
or organisation that put
events is onto a winner
as they get to use our
events planner for free,
they get an advert
popping up here and
there and a logo on the
website ……..one woman
who runs a bar in
Macclesfield told me
that our prices
were wait for it
‘’extortionate’’
!!! her words not
mine, and how could any
business afford that
sort of cost ??
! I
explained ‘’no no
no’’ ‘’there seems to
be a
misunderstanding’’
‘’this isn’t weekly or
monthly, this is for the
whole year’’</span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="font-size:10pt;font-family:Arial,sans-serif;color:navy">She said
words to the effect of
‘’no chance’’ <span> </span></span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="font-size:10pt;font-family:Arial,sans-serif;color:navy"></span> </div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="font-size:10pt;font-family:Arial,sans-serif;color:navy">The
business does appear
here and there but
mainly in the areas
where they can
FREE-LOAD. And there
lies another problem ….
Some people seem to
think that because we
are Community Radio and
we are Voluntary led
then everything for some
bizarre reason is free
?? this Lady was of
a similar opinion, and
got quite uppity.</span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="font-size:10pt;font-family:Arial,sans-serif;color:navy">I
informed her that I was
coming to Town on the
Friday with 6 of my
mates, and we were so
enthused by the Bar that
we were going to spend
the whole evening in
there drinking ………..
presuming of course that
all the Beer was free
??????</span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="font-size:10pt;font-family:Arial,sans-serif;color:navy"></span> </div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="font-size:10pt;font-family:Arial,sans-serif;color:navy">Even
after being sarcastic,
she simply didn’t ‘get
it’ ?? it seems to
be rife in our business
doesn’t it ? this
‘’’not getting it’’’ ?</span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="font-size:10pt;font-family:Arial,sans-serif;color:navy"></span> </div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="font-size:10pt;font-family:Arial,sans-serif;color:navy">Nick</span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span
style="font-size:10pt;font-family:Arial,sans-serif;color:navy"></span> </div>
<div>
<div class="MsoNormal"
style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif;text-align:center"
align="center"><span
lang="EN-US">
<hr align="center"
size="2"
width="100%"></span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><b><span
style="font-size:10pt;font-family:Tahoma,sans-serif"
lang="EN-US">From:</span></b><span
style="font-size:10pt;font-family:Tahoma,sans-serif" lang="EN-US"><span> </span><a
moz-do-not-send="true"
href="mailto:cma-l-bounces@mailman.commedia.org.uk"
style="color:purple;text-decoration:underline" target="_blank">cma-l-bounces@mailman.commedia.org.uk</a><span> </span>[<a
moz-do-not-send="true"
href="mailto:cma-l-bounces@mailman.commedia.org.uk"
style="color:purple;text-decoration:underline" target="_blank">mailto:cma-l-bounces@mailman.commedia.org.uk</a>]<span> </span><b>On
Behalf Of<span> </span></b>Alan
Coote<br>
<b>Sent:</b><span> </span>02
February 2015 14:37<br>
<b>To:</b><span> </span><a
moz-do-not-send="true" href="mailto:cma-l@mailman.commedia.org.uk"
style="color:purple;text-decoration:underline"
target="_blank">cma-l@mailman.commedia.org.uk</a>;<span> </span><a
moz-do-not-send="true" href="mailto:cma-l@commedia.org.uk"
style="color:purple;text-decoration:underline"
target="_blank">cma-l@commedia.org.uk</a><br>
<b>Subject:</b><span> </span>[cma-l]
Community Radio Spot
Rate</span><span
lang="EN-US"></span></div>
</div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"> </div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif">Can
your station survive if
you charge 23p per spot?</div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"> </div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif">I
just had a 2 minute look
around the web at
community radio rate cards
and found a station (it
shall remain nameless)
which, even if they sold
their whole inventory
24x7, would make less than
£80 per day.</div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"> </div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif">The
reality is more likely to
be £20 per day income at
that spot rate. <span> </span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"> </div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif">As
far as I can tell the
station isn’t funded by a
parent organisation, they
don’t run a membership
scheme and there’s little
off air income either, so
it’s difficult to see how
they could manage their
running costs. <span> </span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"> </div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif">Personally
I think this is nuts and
also devalues the medium.
Come on guys… know your
worth. <span> </span></div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"> </div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif">Kind
Regards</div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif">Alan</div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"> </div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif">Alan
Coote</div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif">Managing
Director</div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif">5
Digital Limited</div>
<div style="margin:0cm 0cm
0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"> </div>
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Tam Curry<br>
<br>
CamGlen Radio Coordinator<br>
<br>
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height="88" width="200"><span></span><span></span><br>
<p> <br>
</p>
<p><span style="color:rgb(31,73,125)">Aspire Building, 16
Farmeloan Road, Rutherglen, G73 1DL</span></p>
<p><span
style="font-family:Arial,sans-serif;color:rgb(31,73,125)">Tel:
0141-646-0123 </span><span
style="color:rgb(31,73,125)"></span></p>
<p><span style="color:rgb(31,73,125)"> </span></p>
<p><span
style="font-size:10pt;font-family:Arial,sans-serif;color:rgb(31,73,125)"><a
moz-do-not-send="true"
href="http://www.healthynhappy.org.uk/"
style="color:rgb(17,85,204)" target="_blank"><span
style="font-size:11pt;color:rgb(40,37,96)">www.healthynhappy.org.uk</span></a></span><span
style="color:rgb(31,73,125)"></span></p>
<p><span
style="font-size:10pt;font-family:Arial,sans-serif;color:rgb(31,73,125)"><a
moz-do-not-send="true"
href="http://www.camglenradio.org/"
style="color:rgb(17,85,204)" target="_blank"><span
style="font-size:11pt;color:rgb(40,37,96)">www.camglenradio.org</span></a></span><span
style="color:rgb(31,73,125)"></span></p>
<p><span
style="font-size:10pt;font-family:Arial,sans-serif;color:rgb(31,73,125)"><a
moz-do-not-send="true"
href="http://www.facebook.com/HealthynHappyCommunityDevelopmentTRUST"
style="color:rgb(17,85,204)" target="_blank"><span
style="font-size:11pt;color:rgb(40,37,96)">www.facebook.com/HealthynHappyCommunityDevelopmentTRUST</span></a> </span><span
style="color:rgb(31,73,125)"> </span></p>
<p><span style="color:rgb(31,73,125)"><br>
</span></p>
<p><span
style="font-size:10pt;font-family:Arial,sans-serif;color:rgb(31,73,125)">Healthy
n Happy Community Development Trust is a trading name of
Healthy n Happy a Company Limited by Guarantee
registered in Scotland (Register No SC227276) having its
registered office at Aspire Building, 16 Farmeloan Road,
Rutherglen, G73 1DL, is recognised as a Scottish Charity
(Scottish Charity No SC032654)</span><span
style="color:rgb(31,73,125)"></span></p>
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style="font-size:10pt;font-family:Arial,sans-serif;color:rgb(31,73,125)">The
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you are not the intended recipient, please destroy this
message, delete any copies held on your systems and
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style="font-size:10pt;font-family:Arial,sans-serif;color:rgb(31,73,125)">All
messages through this gateway are checked for viruses,
but we strongly recommend that you check messages using
your own virus scanner, as the Community Development
Trust will not take responsibility for any damage caused
from viral infection.</span></p>
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<pre wrap="">_______________________________________________
Reply - <a class="moz-txt-link-abbreviated" href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</a>
The cma-l mailing list is a members' service provided by the Community Media Association - <a class="moz-txt-link-freetext" href="http://www.commedia.org.uk">http://www.commedia.org.uk</a>
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Canstream Internet Radio & Video: <a class="moz-txt-link-freetext" href="http://www.canstream.co.uk/">http://www.canstream.co.uk/</a>
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