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<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Good stuff from Tony, David, Pippa and
Alan ……… you see, this message board is a hub of information.
I like the value / worth it makes sense and it was slightly what I was
hinting. But alas, the reason why I get myself worked up sometimes is when it
appears as if ‘’’some folk’’’ be them
businesses, be them commercial Stations, be them the authorities or whoever see
no ‘worth and/or value’ in what we do. My problem is I take it
personally and I shouldn’t. This is why I will never in the memory of man
ever be a high flying salesman ………… having said that, I
have Managed to raise about £350,000 pounds worth of ‘sales’ £££ since
2004, so I must be doing something right.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>We have a bit of a quirky price structure.
Our FM frequency is 102.8 FM so our tariffs go up by £102.80p. We pull a bit
of a fast one on the first Package because we do it monthly, but we move the
decimal point . so it becomes = £10.28p per-month which if you work
out over the year totals = £123.36p which is a touch more than £102.80p<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>But …. If they start on the £102.80p
per-half yearly, they instantly get a discount as it is £205.60p
Package 3 becomes £102.80p x 4 ie:- quarterly payments and so on and so on.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>On-Air this equates to a block of adverts
within a rotation …….. on Package 1 they receive one spot on the
rotation, on Package 2 it doubles to two, on Package 3 it doubles to four etc
etc etc always leave the full details of the advertising a bit
ambiguous, and if they do manage to fathom it out then you can give em a bonus
point, a blue peter badge and a bit of a discount ………failing
that, just say ‘’look here mate’’ ‘’leave
it to your Uncle Nick, I’ll look after you’’ which
brings me round to saying that what we are all about is that personal touch,
that one to one connection with the local Community and that is how it must
stay.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Fascinating in Davids analysis and others
of course is the phrase ‘competition’ and ‘competitors’
this is a hand on heart statement, dib dib dib I promise, but I haven’t
a clue what the local commercial Station charge, I haven’t a clue what
programmes they run, I haven’t a clue who the Presenters are apart from
the ones I know personally, I never look at their website, I don’t listen
to them and I only know who advertises with them if I ring someone up and that
customer happens to tell me …. Quite frankly I couldn’t give a
flying cactus about them. That is why all this nonsense about competition and
rules and restrictions winds me up. It is the commercial Stations who seem to
hung up on us, all we are doing is getting on with what we are supposed to
being whilst at the same time having obstacles and bureaucratic nonsense put in
front of us. We are no threat to Silk for that very reason …. I don’t
care what they do or what they are doing, but they watch us like a Hawk.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>They (as in commercial Radio) are the
threat to us, not us the threat to them restrictions or no restrictions,
the sooner the numptys get that into their heads the better it will be for all
of us.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>And so the saga / soap opera continues ….
I’m trying to work out whether we are <st1:Street w:st="on"><st1:address
w:st="on">Coronation Street</st1:address></st1:Street> / Eastenders /
Emmerdale / Holly Oaks …… hopefully we’re not Crossroads or
<st1:place w:st="on">Brookside</st1:place> ! LOL </span></font><font
size=2 color=navy face=Wingdings><span style='font-size:10.0pt;font-family:
Wingdings;color:navy'>J</span></font><font size=2 color=navy face=Arial><span
style='font-size:10.0pt;font-family:Arial;color:navy'>.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Nick<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<div>
<div class=MsoNormal align=center style='text-align:center'><font size=3
color=black face="Times New Roman"><span lang=EN-US style='font-size:12.0pt;
color:windowtext'>
<hr size=2 width="100%" align=center tabindex=-1>
</span></font></div>
<p class=MsoNormal><b><font size=2 color=black face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma;color:windowtext;font-weight:bold'>From:</span></font></b><font
size=2 color=black face=Tahoma><span lang=EN-US style='font-size:10.0pt;
font-family:Tahoma;color:windowtext'> cma-l-bounces@mailman.commedia.org.uk
[mailto:cma-l-bounces@mailman.commedia.org.uk] <b><span style='font-weight:
bold'>On Behalf Of </span></b>Tony Bailey<br>
<b><span style='font-weight:bold'>Sent:</span></b> 03 February 2015 11:12<br>
<b><span style='font-weight:bold'>To:</span></b> cma-l@mailman.commedia.org.uk<br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [cma-l] Community
Radio Spot Rate</span></font><font color=black><span lang=EN-US
style='color:windowtext'><o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'>There's a great deal of good advice on this thread and
I don't have a take on 24/7 operation, although our experience over many years
of RSLs was that we could always sell spots locally to cover our licence costs
even though I was never sure the shops got more customers! The basic rate
was around 50 quid excluding production (1980's - 90's) for 28 days (cash up
front!). One thing no one has mentioned I think, we closed down a few
shops, or rather, they were using radio as a last gasp attempt! Another
thing, don't let anyone tell you that small scale commercial radio is bad
competition - we certainly generated customers for ILR after we introduced them
to radio advertising.<br>
<br>
Tony Bailey<br>
<br>
<br>
On 02/02/15 18:14, David Duffy wrote:<o:p></o:p></span></font></p>
</div>
<blockquote style='margin-top:5.0pt;margin-bottom:5.0pt'
cite="mid:429C6204-9F18-4F89-9E61-BD23AE0FF43F@theradiopeople.co.uk" type=cite>
<div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:11.5pt;font-family:Calibri'>Alan asked 'Can your station
survive if you charge 23p per spot?' The short answer is probably, so
long as that is not your only product. </span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:11.5pt'>Don’t forget, clients will expect a discount if
they buy more that one spot so that 23p at list will rapidly become 16p at
discount. Then you have to ask, will the discounted price cover the cost of
sales (COS)? If not then raise the list price. If it does cover COS
then at least it’s making some (small) contribution to the
business. Whether it contributes to your profitability depends on your
underlying costs. And we all know their are great disparities in this
sector when it comes to operating costs.</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:11.5pt'>The problem with underpricing a product is that the
perceived value is reduced. And remember - the value is not related
to the worth. Worth is the language of the seller and is about what the seller
can get. Value is the language of the buyer and is about the </span></font><font
size=3 color="#333333"><span style='font-size:11.5pt;color:#333333'>usefulness
or desirability of the product to the buyer. Value is not a number.
Sometimes, as Nick pointed out so graphically, some prospective customers
cannot see the value (even if you gave it to them for free!). Equally, as
Alan points out rising the price can work. I often recount the story of
how Remington increased the price for its electric razors and gained
more customers because people associated the low price with low value.
Raising the price raised the perceived value. </span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#333333" face="Times New Roman"><span
style='font-size:11.5pt;color:#333333'>Pippa’s ‘<st1:City
w:st="on"><st1:place w:st="on">Enterprise</st1:place></st1:City> hour’
keys into an emerging trend for 'native advertising' that we are working on
with a number of community stations. It allow stations to attract income by
airing content that is of interest to listeners and doesn’t compromise
the non-commercial sound of the station.</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#333333" face="Times New Roman"><span
style='font-size:11.5pt;color:#333333'>I've done a lot of work on product and
service pricing over the years and it often bears no relationship either to
worth or value. We have </span></font><font size=3><span style='font-size:
11.5pt'><a href="http://www.theradiopeople.co.uk/pricing" moz-do-not-send=true>this
simple table</a></span></font><font size=3 color="#333333"><span
style='font-size:11.5pt;color:#333333'> which you might find useful.
It shows </span></font><a
href="http://www.theradiopeople.co.uk/pricing" moz-do-not-send=true>the 6
pricing strategies</a><font size=3 color="#333333"><span style='font-size:11.5pt;
color:#333333'> that are most commonly used in radio. Enjoy!</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#333333" face="Times New Roman"><span
style='font-size:11.5pt;color:#333333'>All the best</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#333333" face="Times New Roman"><span
style='font-size:11.5pt;color:#333333'>David</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#333333" face="Times New Roman"><span
style='font-size:11.5pt;color:#333333'>Senior Partner - The Radio People</span></font><o:p></o:p></p>
</div>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'><o:p> </o:p></span></font></p>
</div>
<div apple-content-edited=true>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'><img border=0 width=151 height=151
id=C06D1CFC-7414-48EC-B8C8-1B1F6384D36D src="cid:image001.jpg@01D03FD3.4068BE40"
apple-inline=yes apple-width=yes apple-height=yes class=""></span></font><font
size=2 face=Calibri><span style='font-size:10.5pt;font-family:Calibri'><br
style='orphans: auto;text-align:start;widows: auto;-webkit-text-stroke-width:
0px;
word-spacing:0px'>
<br>
</span></font><o:p></o:p></p>
<div style='orphans: auto;text-align:start;widows: auto;-webkit-text-stroke-width: 0px;
word-spacing:0px'>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:10.5pt;font-family:Calibri'><o:p> </o:p></span></font></p>
<div>
<div style='orphans: auto;text-align:start;widows:
auto;
-webkit-text-stroke-width: 0px;word-spacing:0px'>
<p class=MsoNormal><font size=1 color=black face=Helvetica><span
style='font-size:9.0pt;font-family:Helvetica'><o:p> </o:p></span></font></p>
</div>
</div>
</div>
</div>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'><o:p> </o:p></span></font></p>
<div>
<blockquote style='margin-top:5.0pt;margin-bottom:5.0pt' type=cite>
<div>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'>On 2 Feb 2015, at 17:17, Pippa at Curly Radio <<a
href="mailto:pippa@curlyradio.com" moz-do-not-send=true>pippa@curlyradio.com</a>>
wrote:<o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'><o:p> </o:p></span></font></p>
<div>
<div style='orphans: auto;text-align:start;widows: auto;-webkit-text-stroke-width: 0px;
word-spacing:0px'>
<div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;font-family:Calibri'>My goodness I’m surprised to
read that you wanted to charge charities to advertise their
events. Before I set up Wycombe Sound, another CR
practitioner warned me “not to bring a charity in, because otherwise they
will all want a go”.<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;font-family:Calibri'>In Wycombe, over two RSLs we
actively invited charities to come in and talk about their work and
events. Many did, and with only the shortest reference to fundraising as
we wound up the interviews. Listeners loved hearing about all the good
work which was going on under their noses, which otherwise they wouldn’t
know about.<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;font-family:Calibri'>As a result of the interesting and
varied local content, which obviously contained more than just interviews with
charities, the audience built quickly and businesses came knocking with cash in
hand<span class=apple-converted-space> </span><em><i><font face=Calibri><span
style='font-family:Calibri'>because they knew we were reaching listeners.</span></font></i></em> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;font-family:Calibri'>Going further, in Wycombe
Sound’s most recent outing, we invited ‘very small
businesses’ – the sole traders, crafters, mobile hairdressers and
beauticians, chimney sweeps etc, to come in for 5 minutes and talk about their
businesses for free. We called it “Enterprise Hour” and ran it once
a week for four weeks. I thought we would be inundated, but we
weren’t – I think that type of slot takes time to build – but
the listeners loved it because it roused their interest. Again, we had
lots of interest in advertising from the business sector. In fact, we had
to turn some away because we couldn’t give them an impact in the short
time we had remaining.<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;font-family:Calibri'>I’m sure different
strategies work for different stations. For me though, the content comes
first and that in turn will build audience and revenue.<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;font-family:Calibri'>Pippa<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;font-family:Calibri'>07973 710963<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;font-family:Calibri'>@curly_radio<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;font-family:Calibri'>@wycombesound<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<div>
<div>
<p class=MsoNormal><font size=2 color=black face=Tahoma><span style='font-size:
10.0pt;font-family:Tahoma'> <o:p></o:p></span></font></p>
</div>
<div style='background-position:initial initial;background-repeat:initial initial'>
<div>
<p class=MsoNormal style='background:whitesmoke'><b><font size=2 color=black
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</span></font></b><span
class=apple-converted-space><font size=2 face=Tahoma><span style='font-size:
10.0pt;font-family:Tahoma'> </span></font></span><font size=2 face=Tahoma><span
style='font-size:10.0pt;font-family:Tahoma'><a
href="mailto:alan.coote@5digital.co.uk" title="alan.coote@5digital.co.uk"
moz-do-not-send=true><font color=purple><span style='color:purple'>Alan Coote</span></font></a><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal style='background:whitesmoke'><b><font size=2 color=black
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>Sent:</span></font></b><span
class=apple-converted-space><font size=2 face=Tahoma><span style='font-size:
10.0pt;font-family:Tahoma'> </span></font></span><font size=2 face=Tahoma><span
style='font-size:10.0pt;font-family:Tahoma'>Monday, February 02, 2015 4:41 PM<o:p></o:p></span></font></p>
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<div>
<p class=MsoNormal style='background:whitesmoke'><b><font size=2 color=black
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>To:</span></font></b><span
class=apple-converted-space><font size=2 face=Tahoma><span style='font-size:
10.0pt;font-family:Tahoma'> </span></font></span><font size=2 face=Tahoma><span
style='font-size:10.0pt;font-family:Tahoma'><a
href="mailto:cma-l@mailman.commedia.org.uk"
title="cma-l@mailman.commedia.org.uk" moz-do-not-send=true><font color=purple><span
style='color:purple'>'The Community Media Association Discussion List'</span></font></a><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal style='background:whitesmoke'><b><font size=2 color=black
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>Subject:</span></font></b><span
class=apple-converted-space><font size=2 face=Tahoma><span style='font-size:
10.0pt;font-family:Tahoma'> </span></font></span><font size=2 face=Tahoma><span
style='font-size:10.0pt;font-family:Tahoma'>Re: [cma-l] Community Radio Spot
Rate<o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;font-family:Calibri'> <o:p></o:p></span></font></p>
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</div>
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<div>
<p class=MsoNormal><a name="_MailEndCompose" moz-do-not-send=true><font size=2
color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:Calibri;
color:#1F497D'>I had the same problem when running The Bay in Poole and </span></font></a><st1:place
w:st="on"><font size=2 color="#1f497d" face=Calibri><span style='font-size:
11.0pt;font-family:Calibri;color:#1F497D'>Bournemouth</span></font></st1:place><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D'>. Without a word of a lie, 3 different charities phoned
one morning asking for commercial airtime for free. I asked if they had any
budget for advertising their events, 2 said yes. But none thought that we would
charge!<u1:p class=""></u1:p></span></font><font size=2 face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><u1:p class=""></u1:p> <o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Back to the spot
rate… I don’t know any station who can sell all their inventory at
full rate card, so rather than £80 a day think just £20. <span
class=apple-converted-space> <u1:p class=""></u1:p></span></span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
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<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><u1:p class=""></u1:p> <o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Here’s another
tail - At The Bay we doubled our published rates and guess what, we
attracted bigger and better clients. Yes there we’re fewer and I’m
not suggesting that money was rolling in, it wasn’t, but it stopped us
going broke. It also meant we were selling to companies needing to raise
awareness as much as generate leads – an important factor for small
stations. <span class=apple-converted-space> <u1:p class=""></u1:p></span></span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><u1:p class=""></u1:p> <o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>To add a bit of
perspective, most local commercial stations won’t get out of bed to sell
a package for less than £1000 at spots rates around £4 upwards, it’s just
not worth their while. The minimum to get on a Heart station is around £4500
and a regional is near double that.<span class=apple-converted-space> <u1:p class=""></u1:p></span></span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><u1:p class=""></u1:p> <o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Commercial sales
– yes been there, it’s difficult, but a rate of 23p a spot is
surely putting the station at risk? <span
class=apple-converted-space> <u1:p class=""></u1:p></span></span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
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<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><u1:p class=""></u1:p> <o:p></o:p></span></font></p>
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<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Kind Regards</span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><u1:p class=""></u1:p><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Alan<u1:p class=""></u1:p></span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><u1:p class=""></u1:p> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><a
href="http://www.letstalkbusinessonline.com/" moz-do-not-send=true><font
color=purple><span style='color:purple'>Hear Alan Every Week on Let’s
Talk Business The UK’s Premier Radio Programme For Current and Future
Entrepreneurs - Now Broadcast To 5 Million People<span
class=apple-converted-space> </span></span></font></a></span></font><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D'> <u1:p class=""></u1:p></span></font><font size=2
face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><u1:p class=""></u1:p> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Email -<span
class=apple-converted-space> </span></span></font><font size=2
face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><a
href="mailto:alan.coote@5digital.co.uk" moz-do-not-send=true><font
color=purple><span style='color:purple'>alan.coote@5digital.co.uk</span></font></a><o:p></o:p></span></font></p>
</div>
<u1:p class=""></u1:p>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Phone - 0800 949 6655<u1:p class=""></u1:p></span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
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<div>
<p class=MsoNormal><st1:City w:st="on"><st1:place w:st="on"><font size=2
color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:Calibri;
color:#1F497D'>Mobile</span></font></st1:place></st1:City><font size=2
color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:Calibri;
color:#1F497D'> - 07801 518858<u1:p class=""></u1:p></span></font><font size=2
face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Twitter -<span
class=apple-converted-space> </span></span></font><font size=2
face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><a
href="http://www.twitter.com/TheAlanCoote" moz-do-not-send=true><font
color=purple><span style='color:purple'>@TheAlanCoote</span></font></a><o:p></o:p></span></font></p>
</div>
<u1:p class=""></u1:p>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Web -<span
class=apple-converted-space> </span></span></font><font size=2
face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><a
href="http://www.5digital.co.uk/" moz-do-not-send=true><font color=purple><span
style='color:purple'>http://www.5digital.co.uk</span></font></a><o:p></o:p></span></font></p>
</div>
<u1:p class=""></u1:p>
<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><u1:p class=""></u1:p> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Let’s Talk
Business<u1:p class=""></u1:p></span></font><font size=2 face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Twitter -<span
class=apple-converted-space> </span></span></font><font size=2
face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><a
href="http://www.twitter.com/LTBShow" moz-do-not-send=true><font color=purple><span
style='color:purple'>@LTBShow</span></font></a><o:p></o:p></span></font></p>
</div>
<u1:p class=""></u1:p>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Web -<span
class=apple-converted-space> </span></span></font><font size=2
face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><a
href="http://www.letstalkbusinessonline.com/" moz-do-not-send=true><font
color=purple><span style='color:purple'>http://www.LetsTalkBusinessOnline.com</span></font></a><o:p></o:p></span></font></p>
</div>
<u1:p class=""></u1:p>
<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><u1:p class=""></u1:p> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><span
id="cid:C7E7714FE7AE4AE58A390E58D0DADF7E@PhilippaPC"><image001.gif></span></span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<u1:p class=""></u1:p>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>The Media
Production, Broadcasting and Training Company<u1:p class=""></u1:p></span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
</div>
<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><u1:p class=""></u1:p> <o:p></o:p></span></font></p>
</div>
<div>
<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'>
<div>
<p class=MsoNormal><b><font size=2 color=black face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</span></font></b><span
class=apple-converted-space><font size=2 face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma'> </span></font></span><font
size=2 face=Tahoma><span lang=EN-US style='font-size:10.0pt;font-family:Tahoma'><a
href="mailto:cma-l-bounces@mailman.commedia.org.uk" moz-do-not-send=true><font
color=purple><span style='color:purple'>cma-l-bounces@mailman.commedia.org.uk</span></font></a><span
class=apple-converted-space> </span>[<a
href="mailto:cma-l-bounces@mailman.commedia.org.uk" moz-do-not-send=true><font
color=purple><span style='color:purple'>mailto:cma-l-bounces@mailman.commedia.org.uk</span></font></a>]<span
class=apple-converted-space> </span><b><span style='font-weight:bold'>On
Behalf Of<span class=apple-converted-space> </span></span></b>Canalside's
The Thread<br>
<b><span style='font-weight:bold'>Sent:</span></b><span
class=apple-converted-space> </span>02 February 2015 15:06<br>
<b><span style='font-weight:bold'>To:</span></b><span
class=apple-converted-space> </span>'The Community Media Association
Discussion List'<br>
<b><span style='font-weight:bold'>Subject:</span></b><span
class=apple-converted-space> </span>Re: [cma-l] Community Radio Spot Rate<u1:p class=""></u1:p></span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
</div>
</div>
<div><u1:p class=""></u1:p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Mmm
?……………there’s the old
adage
‘’we’re worth, what we can
get’’ and no more.<u1:p class=""></u1:p></span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><u1:p class=""></u1:p> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>It’s a bit similar to going to a
record fair, it depends which area you go to. A vintage record on the circuit
and going for around £75 quid, might only fetch £15 at a different venue.<u1:p class=""></u1:p></span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Some areas are more wealthy than others
? is this Station operating in an area of deprivation and less
businesses per-head ?<u1:p class=""></u1:p></span></font><font size=2
face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><u1:p class=""></u1:p> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>It’s a learning curve setting the
rates …. What some consider cost effective others may think too
much
we have a Package 1 … it cost’s = £123.34p for the WHOLE
YEAR I won’t go into what you get but certainly a
pub or organisation that put events is onto a winner as they get to use our
events planner for free, they get an advert popping up here and there and a
logo on the website ……..one woman who runs a bar in Macclesfield told
me that our prices were wait for
it ‘’extortionate’’
!!! her words not mine, and how could any business
afford that sort of cost ?? !
I explained ‘’no no no’’
‘’there seems to be a misunderstanding’’
‘’this isn’t weekly or monthly, this is for the whole
year’’<u1:p class=""></u1:p></span></font><font size=2
face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>She said words to the effect of
‘’no chance’’ <span
class=apple-converted-space> <u1:p class=""></u1:p></span></span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><u1:p class=""></u1:p> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>The business does appear here and there
but mainly in the areas where they can FREE-LOAD. And there lies another
problem …. Some people seem to think that because we are Community Radio
and we are Voluntary led then everything for some bizarre reason is free
?? this Lady was of a similar opinion, and got
quite uppity.<u1:p class=""></u1:p></span></font><font size=2 face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>I informed her that I was coming to Town
on the Friday with 6 of my mates, and we were so enthused by the Bar that we
were going to spend the whole evening in there drinking ………..
presuming of course that all the Beer was free ??????<u1:p class=""></u1:p></span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><u1:p class=""></u1:p> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Even after being sarcastic, she simply
didn’t ‘get it’ ?? it seems to be
rife in our business doesn’t it ? this ‘’’not
getting it’’’ ?<u1:p class=""></u1:p></span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><u1:p class=""></u1:p> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Nick<u1:p class=""></u1:p></span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><u1:p class=""></u1:p> <o:p></o:p></span></font></p>
</div>
<div>
<div class=MsoNormal align=center style='text-align:center'><font size=3
color=black face="Times New Roman"><span lang=EN-US style='font-size:12.0pt'>
<hr size=2 width="100%" align=center>
</span></font></div>
<div>
<p class=MsoNormal><b><font size=2 color=black face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</span></font></b><span
class=apple-converted-space><font size=2 face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma'> </span></font></span><font
size=2 face=Tahoma><span lang=EN-US style='font-size:10.0pt;font-family:Tahoma'><a
href="mailto:cma-l-bounces@mailman.commedia.org.uk" moz-do-not-send=true><font
color=purple><span style='color:purple'>cma-l-bounces@mailman.commedia.org.uk</span></font></a><span
class=apple-converted-space> </span>[<a
href="mailto:cma-l-bounces@mailman.commedia.org.uk" moz-do-not-send=true><font
color=purple><span style='color:purple'>mailto:cma-l-bounces@mailman.commedia.org.uk</span></font></a>]<span
class=apple-converted-space> </span><b><span style='font-weight:bold'>On
Behalf Of<span class=apple-converted-space> </span></span></b>Alan Coote<br>
<b><span style='font-weight:bold'>Sent:</span></b><span
class=apple-converted-space> </span>02 February 2015 14:37<br>
<b><span style='font-weight:bold'>To:</span></b><span
class=apple-converted-space> </span><a
href="mailto:cma-l@mailman.commedia.org.uk" moz-do-not-send=true><font
color=purple><span style='color:purple'>cma-l@mailman.commedia.org.uk</span></font></a>;<span
class=apple-converted-space> </span><a href="mailto:cma-l@commedia.org.uk"
moz-do-not-send=true><font color=purple><span style='color:purple'>cma-l@commedia.org.uk</span></font></a><br>
<b><span style='font-weight:bold'>Subject:</span></b><span
class=apple-converted-space> </span>[cma-l] Community Radio Spot Rate</span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><u1:p class=""></u1:p><o:p></o:p></span></font></p>
</div>
</div>
<div><u1:p class=""></u1:p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'>Can your station survive if you
charge 23p per spot?<o:p></o:p></span></font></p>
<u1:p class=""></u1:p></div>
<div><u1:p class=""></u1:p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'>I just had a 2 minute look around
the web at community radio rate cards and found a station (it shall remain
nameless) which, even if they sold their whole inventory 24x7, would make less
than £80 per day.<o:p></o:p></span></font></p>
<u1:p class=""></u1:p></div>
<div><u1:p class=""></u1:p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'>The reality is more likely to be
£20 per day income at that spot rate. <span class=apple-converted-space> </span><o:p></o:p></span></font></p>
<u1:p class=""></u1:p></div>
<div><u1:p class=""></u1:p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'>As far as I can tell the station
isn’t funded by a parent organisation, they don’t run a membership
scheme and there’s little off air income either, so it’s difficult
to see how they could manage their running costs. <span
class=apple-converted-space> </span><o:p></o:p></span></font></p>
<u1:p class=""></u1:p></div>
<div><u1:p class=""></u1:p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'>Personally I think this is nuts
and also devalues the medium. Come on guys… know your worth. <span
class=apple-converted-space> </span><o:p></o:p></span></font></p>
<u1:p class=""></u1:p></div>
<div><u1:p class=""></u1:p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'>Kind Regards<o:p></o:p></span></font></p>
<u1:p class=""></u1:p></div>
<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'>Alan<o:p></o:p></span></font></p>
<u1:p class=""></u1:p></div>
<div><u1:p class=""></u1:p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'>Alan Coote<o:p></o:p></span></font></p>
<u1:p class=""></u1:p></div>
<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'>Managing Director<o:p></o:p></span></font></p>
<u1:p class=""></u1:p></div>
<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'>5 Digital Limited<o:p></o:p></span></font></p>
<u1:p class=""></u1:p></div>
<div><u1:p class=""></u1:p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
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face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><u1:p class=""></u1:p> <o:p></o:p></span></font></p>
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<pre><font size=2 color=black face="Courier New"><span style='font-size:10.0pt'>_______________________________________________<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>Reply - <a
href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</a><o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>The cma-l mailing list is a members' service provided by the Community Media Association - <a
href="http://www.commedia.org.uk">http://www.commedia.org.uk</a><o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>Twitter: <a
href="http://twitter.com/community_media">http://twitter.com/community_media</a><o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'><a
href="http://www.facebook.com/CommunityMediaAssociation">http://www.facebook.com/CommunityMediaAssociation</a><o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>Canstream Internet Radio & Video: <a
href="http://www.canstream.co.uk/">http://www.canstream.co.uk/</a><o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>_______________________________________________<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>Mailing list guidelines: <a
href="http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/">http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/</a><o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>_______________________________________________<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>To unsubscribe or manage your CMA-L mailing list subscription please visit:<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'><a
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<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'><br>
<br>
<br>
<o:p></o:p></span></font></p>
<pre><font size=2 color=black face="Courier New"><span style='font-size:10.0pt'>-- <o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>Local Reports at <a
href="http://www.ravensound.pilgrimsound.co.uk">http://www.ravensound.pilgrimsound.co.uk</a><o:p></o:p></span></font></pre></div>
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