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<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Some advice Tam for what it’s worth
</span></font><font size=2 color=navy face=Wingdings><span style='font-size:
10.0pt;font-family:Wingdings;color:navy'>J</span></font><font size=2
color=navy face=Arial><span style='font-size:10.0pt;font-family:Arial;
color:navy'> ……. This discount malarkey is a folly. Regardless
whether it is an early bird or not, remember we all operate over a smaller MCA
/ TSA …. and most of the customers, donors, sponsors know each other, if
someone is getting it cheaper than someone else then you are heading for
trouble. Throwing in a few extras re:- on-air for early bird is a better
approach ……. Ie :- a set of random adverts at early brekky or late
night. Everybody needs to be on the same rate really and then you have a steady
Ship from the outset. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Obviously, I can’t set your rate for
you as I don’t know what your worth oh blast I’ve said that
word again Laugh out Loud indeed<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>All the best<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Nick<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
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face="Times New Roman"><span lang=EN-US style='font-size:12.0pt'>
<hr size=2 width="100%" align=center tabindex=-1>
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<p class=MsoNormal><b><font size=2 face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</span></font></b><font
size=2 face=Tahoma><span lang=EN-US style='font-size:10.0pt;font-family:Tahoma'>
cma-l-bounces@mailman.commedia.org.uk
[mailto:cma-l-bounces@mailman.commedia.org.uk] <b><span style='font-weight:
bold'>On Behalf Of </span></b>Tam Curry<br>
<b><span style='font-weight:bold'>Sent:</span></b> 03 February 2015 12:49<br>
<b><span style='font-weight:bold'>To:</span></b> The Community Media
Association Discussion List<br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [cma-l] Community
Radio Spot Rate</span></font><span lang=EN-US><o:p></o:p></span></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Hi all,<o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>I've been paying particular attention to this thread as we've now come
up with our first rate card ahead of our launch on 19th March and I'm starting
to question whether we should be offering our 50% discount for early bird
customers!<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>I certainly don't want to de-value our service - do you think it best
to keep the discount idea on the back burner for now and see how it goes?<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Obviously we don't yet have the benefit of approximate listener numbers
although we do intend on referring to our RSL listener figures - purely from
folk accessing our web service which are exact, although potentially misleading
as we wouldn't account for length of listening time.<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Our aim is to rope in 8 - 16 advertisers prior to launch, which I hope
will potentially attract more interest in the service. At the very least it
gives our advertising chap something quite real to refer to when doing the
rounds..<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Cheers<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><br>
Tam<o:p></o:p></span></font></p>
</div>
</div>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>On 3 February 2015 at 11:35, Paul Golder <<a
href="mailto:paul@pvg.co.uk" target="_blank">paul@pvg.co.uk</a>> wrote:<o:p></o:p></span></font></p>
<div>
<div>
<div>
<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>When I was running RLSs
with The Phoenix (as it was known then) and Mayflower FM (if anyone remembers
that!) back in 1995-1996 I was charging a basic package of £250 a month for
spot ads.<o:p></o:p></span></font></p>
</div>
<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>And I still am! (Although
everything is yearly and negotiated up or down from there).<o:p></o:p></span></font></p>
</div>
<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>According to various
websites, 20 years of inflation is about 73% so £250 then is worth £434 today.<o:p></o:p></span></font></p>
<div>
<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'><br>
<br>
<br>
<o:p></o:p></span></font></p>
</div>
</div>
<div>
<div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>On 3 February 2015 at 11:11, Tony Bailey <<a
href="mailto:ravensound@pilgrimsound.co.uk" target="_blank">ravensound@pilgrimsound.co.uk</a>>
wrote:<o:p></o:p></span></font></p>
<div bgcolor="#FFFFFF" text="#000000">
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>There's a great deal of good advice on this thread and I don't have a
take on 24/7 operation, although our experience over many years of RSLs was
that we could always sell spots locally to cover our licence costs even though
I was never sure the shops got more customers! The basic rate was around
50 quid excluding production (1980's - 90's) for 28 days (cash up
front!). One thing no one has mentioned I think, we closed down a few
shops, or rather, they were using radio as a last gasp attempt! Another
thing, don't let anyone tell you that small scale commercial radio is bad
competition - we certainly generated customers for ILR after we introduced them
to radio advertising.<br>
<br>
Tony Bailey<br>
<br>
<br>
On 02/02/15 18:14, David Duffy wrote:<o:p></o:p></span></font></p>
</div>
<div>
<div>
<blockquote style='margin-top:5.0pt;margin-bottom:5.0pt' type=cite>
<div>
<div>
<p class=MsoNormal><font size=3 face=Calibri><span style='font-size:11.5pt;
font-family:Calibri'>Alan asked 'Can your station survive if you charge 23p per
spot?' The short answer is probably, so long as that is not your only
product. </span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
11.5pt'>Don’t forget, clients will expect a discount if they buy more
that one spot so that 23p at list will rapidly become 16p at discount. Then you
have to ask, will the discounted price cover the cost of sales (COS)? If
not then raise the list price. If it does cover COS then at
least it’s making some (small) contribution to the business. Whether
it contributes to your profitability depends on your underlying costs.
And we all know their are great disparities in this sector when it comes to
operating costs.</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
11.5pt'>The problem with underpricing a product is that the perceived value is
reduced. And remember - the value is not related to the worth. Worth
is the language of the seller and is about what the seller can get. Value
is the language of the buyer and is about the <font color="#333333"><span
style='color:#333333'>usefulness or desirability of the product to the buyer.
Value is not a number. Sometimes, as Nick pointed out so graphically,
some prospective customers cannot see the value (even if you gave it to them
for free!). Equally, as Alan points out rising the price can work.
I often recount the story of how Remington increased the price for its electric razors
and gained more customers because people associated the low price with low
value. Raising the price raised the perceived value. </span></font></span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#333333" face="Times New Roman"><span
style='font-size:11.5pt;color:#333333'>Pippa’s ‘<st1:City
w:st="on"><st1:place w:st="on">Enterprise</st1:place></st1:City> hour’
keys into an emerging trend for 'native advertising' that we are working on
with a number of community stations. It allow stations to attract income by
airing content that is of interest to listeners and doesn’t compromise
the non-commercial sound of the station.</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#333333" face="Times New Roman"><span
style='font-size:11.5pt;color:#333333'>I've done a lot of work on product and
service pricing over the years and it often bears no relationship either to
worth or value. We have </span></font><font size=3><span style='font-size:
11.5pt'><a href="http://www.theradiopeople.co.uk/pricing" target="_blank">this
simple table</a><font color="#333333"><span style='color:#333333'> which
you might find useful. It shows </span></font></span></font><a
href="http://www.theradiopeople.co.uk/pricing" target="_blank">the 6 pricing
strategies</a><font size=3 color="#333333"><span style='font-size:11.5pt;
color:#333333'> that are most commonly used in radio. Enjoy!</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#333333" face="Times New Roman"><span
style='font-size:11.5pt;color:#333333'>All the best</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#333333" face="Times New Roman"><span
style='font-size:11.5pt;color:#333333'>David</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#333333" face="Times New Roman"><span
style='font-size:11.5pt;color:#333333'>Senior Partner - The Radio People</span></font><o:p></o:p></p>
</div>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><img border=0 width=151 height=151 id="_x0000_i1025"
src="cid:image001.jpg@01D03FE0.4761CB80"></span></font><font size=2
color=black face=Calibri><span style='font-size:10.5pt;font-family:Calibri;
color:black'><br style='text-align:start;word-spacing:0px'>
<br>
</span></font><o:p></o:p></p>
<div style='text-align:start;word-spacing:0px'>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:10.5pt;font-family:Calibri;color:black'><o:p> </o:p></span></font></p>
<div>
<div style='text-align:start;word-spacing:0px'>
<p class=MsoNormal><font size=1 color=black face=Helvetica><span
style='font-size:9.0pt;font-family:Helvetica;color:black'><o:p> </o:p></span></font></p>
</div>
</div>
</div>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<div>
<blockquote style='margin-top:5.0pt;margin-bottom:5.0pt' type=cite>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>On 2 Feb 2015, at 17:17, Pippa at Curly Radio <<a
href="mailto:pippa@curlyradio.com" target="_blank">pippa@curlyradio.com</a>>
wrote:<o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<div>
<div style='text-align:start;word-spacing:0px'>
<div>
<div>
<p class=MsoNormal><font size=3 face=Calibri><span style='font-size:12.0pt;
font-family:Calibri'>My goodness I’m surprised to read that you wanted to
charge charities to advertise their events. Before I set up
Wycombe Sound, another CR practitioner warned me “not to bring a charity
in, because otherwise they will all want a go”.<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face=Calibri><span style='font-size:12.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face=Calibri><span style='font-size:12.0pt;
font-family:Calibri'>In Wycombe, over two RSLs we actively invited charities to
come in and talk about their work and events. Many did, and with only the
shortest reference to fundraising as we wound up the interviews.
Listeners loved hearing about all the good work which was going on under their
noses, which otherwise they wouldn’t know about.<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face=Calibri><span style='font-size:12.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face=Calibri><span style='font-size:12.0pt;
font-family:Calibri'>As a result of the interesting and varied local content,
which obviously contained more than just interviews with charities, the
audience built quickly and businesses came knocking with cash in hand <em><i><font
face=Calibri><span style='font-family:Calibri'>because they knew we were
reaching listeners.</span></font></i></em> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face=Calibri><span style='font-size:12.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face=Calibri><span style='font-size:12.0pt;
font-family:Calibri'>Going further, in Wycombe Sound’s most recent
outing, we invited ‘very small businesses’ – the sole
traders, crafters, mobile hairdressers and beauticians, chimney sweeps etc, to
come in for 5 minutes and talk about their businesses for free. We called it
“Enterprise Hour” and ran it once a week for four weeks. I
thought we would be inundated, but we weren’t – I think that type
of slot takes time to build – but the listeners loved it because it
roused their interest. Again, we had lots of interest in advertising from
the business sector. In fact, we had to turn some away because we
couldn’t give them an impact in the short time we had remaining.<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face=Calibri><span style='font-size:12.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face=Calibri><span style='font-size:12.0pt;
font-family:Calibri'>I’m sure different strategies work for different
stations. For me though, the content comes first and that in turn will
build audience and revenue.<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face=Calibri><span style='font-size:12.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face=Calibri><span style='font-size:12.0pt;
font-family:Calibri'>Pippa<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face=Calibri><span style='font-size:12.0pt;
font-family:Calibri'><a href="tel:07973%20710963" target="_blank"
value="+447973710963">07973 710963</a><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face=Calibri><span style='font-size:12.0pt;
font-family:Calibri'>@curly_radio<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face=Calibri><span style='font-size:12.0pt;
font-family:Calibri'>@wycombesound<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face=Calibri><span style='font-size:12.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<div>
<div>
<p class=MsoNormal><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma'> <o:p></o:p></span></font></p>
</div>
<div style='background-repeat:initial initial'>
<div>
<p class=MsoNormal style='background:whitesmoke'><b><font size=2 face=Tahoma><span
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</span></font></b><font
size=2 face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'> <a
href="mailto:alan.coote@5digital.co.uk" target="_blank"
title="alan.coote@5digital.co.uk"><font color=purple><span style='color:purple'>Alan
Coote</span></font></a><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal style='background:whitesmoke'><b><font size=2 face=Tahoma><span
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>Sent:</span></font></b><font
size=2 face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'> Monday,
February 02, 2015 4:41 PM<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal style='background:whitesmoke'><b><font size=2 face=Tahoma><span
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>To:</span></font></b><font
size=2 face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'> <a
href="mailto:cma-l@mailman.commedia.org.uk" target="_blank"
title="cma-l@mailman.commedia.org.uk"><font color=purple><span
style='color:purple'>'The Community Media Association Discussion List'</span></font></a><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal style='background:whitesmoke'><b><font size=2 face=Tahoma><span
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>Subject:</span></font></b><font
size=2 face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'> Re:
[cma-l] Community Radio Spot Rate<o:p></o:p></span></font></p>
</div>
</div>
</div>
<div>
<p class=MsoNormal><font size=3 face=Calibri><span style='font-size:12.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
</div>
<div>
<div>
<div>
<p class=MsoNormal><a name="14b4f468221425c9_14b4f2390a60c3ab__MailE"><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D'>I had the same problem when running The Bay in Poole and
</span></font></a><st1:place w:st="on"><font size=2 color="#1f497d"
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Bournemouth</span></font></st1:place><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D'>. Without a word of a lie, 3 different charities phoned
one morning asking for commercial airtime for free. I asked if they had any
budget for advertising their events, 2 said yes. But none thought that we would
charge!</span></font><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Back to the spot
rate… I don’t know any station who can sell all their inventory at
full rate card, so rather than £80 a day think just
£20. </span></font><font size=2 face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Here’s another
tail - At The Bay we doubled our published rates and guess what, we
attracted bigger and better clients. Yes there we’re fewer and I’m
not suggesting that money was rolling in, it wasn’t, but it stopped us
going broke. It also meant we were selling to companies needing to raise
awareness as much as generate leads – an important factor for small
stations. </span></font><font size=2 face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>To add a bit of
perspective, most local commercial stations won’t get out of bed to sell
a package for less than £1000 at spots rates around £4 upwards, it’s just
not worth their while. The minimum to get on a Heart station is around £4500
and a regional is near double that. </span></font><font size=2
face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Commercial sales
– yes been there, it’s difficult, but a rate of 23p a spot is
surely putting the station at risk? </span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Kind Regards</span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Alan</span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'><a href="http://www.letstalkbusinessonline.com/"
target="_blank"><font color=purple><span style='color:purple'>Hear Alan Every
Week on Let’s Talk Business The UK’s Premier Radio Programme For
Current and Future Entrepreneurs - Now Broadcast To 5 Million People </span></font></a><font
color="#1f497d"><span style='color:#1F497D'> </span></font><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Email - </span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><a
href="mailto:alan.coote@5digital.co.uk" target="_blank"><font color=purple><span
style='color:purple'>alan.coote@5digital.co.uk</span></font></a><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Phone - <a
href="tel:0800%20949%206655" target="_blank" value="+448009496655">0800 949
6655</a></span></font><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><st1:City w:st="on"><st1:place w:st="on"><font size=2
color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:Calibri;
color:#1F497D'>Mobile</span></font></st1:place></st1:City><font size=2
color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:Calibri;
color:#1F497D'> - <a href="tel:07801%20518858" target="_blank"
value="+447801518858">07801 518858</a></span></font><font size=2 face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Twitter - </span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><a
href="http://www.twitter.com/TheAlanCoote" target="_blank"><font color=purple><span
style='color:purple'>@TheAlanCoote</span></font></a><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Web - </span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><a
href="http://www.5digital.co.uk/" target="_blank"><font color=purple><span
style='color:purple'>http://www.5digital.co.uk</span></font></a><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Let’s Talk
Business</span></font><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Twitter - </span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><a
href="http://www.twitter.com/LTBShow" target="_blank"><font color=purple><span
style='color:purple'>@LTBShow</span></font></a><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Web - </span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><a
href="http://www.letstalkbusinessonline.com/" target="_blank"><font
color=purple><span style='color:purple'>http://www.LetsTalkBusinessOnline.com</span></font></a><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><image001..gif></span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>The Media
Production, Broadcasting and Training Company</span></font><font size=2
face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'>
<div>
<p class=MsoNormal><b><font size=2 face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</span></font></b><font
size=2 face=Tahoma><span lang=EN-US style='font-size:10.0pt;font-family:Tahoma'> <a
href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank"><font
color=purple><span style='color:purple'>cma-l-bounces@mailman.commedia.org.uk</span></font></a> [<a
href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank"><font
color=purple><span style='color:purple'>mailto:cma-l-bounces@mailman.commedia.org.uk</span></font></a>] <b><span
style='font-weight:bold'>On Behalf Of </span></b>Canalside's The Thread<br>
<b><span style='font-weight:bold'>Sent:</span></b> 02 February 2015 15:06<br>
<b><span style='font-weight:bold'>To:</span></b> 'The Community Media
Association Discussion List'<br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [cma-l]
Community Radio Spot Rate</span></font><font size=2 face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
</div>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Mmm
?……………there’s the old
adage
‘’we’re worth, what we can
get’’ and no more.</span></font><font size=2
face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>It’s a bit similar to going to a
record fair, it depends which area you go to. A vintage record on the circuit
and going for around £75 quid, might only fetch £15 at a different venue.</span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Some areas are more wealthy than others
? is this Station operating in an area of deprivation and less
businesses per-head ?</span></font><font size=2 face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>It’s a learning curve setting the
rates …. What some consider cost effective others may think too
much
we have a Package 1 … it cost’s = £123.34p for the WHOLE
YEAR I won’t go into what you get but certainly a
pub or organisation that put events is onto a winner as they get to use our
events planner for free, they get an advert popping up here and there and a
logo on the website ……..one woman who runs a bar in Macclesfield
told me that our prices were wait for
it ‘’extortionate’’
!!! her words not mine, and how could any business
afford that sort of cost ??
!
I explained ‘’no no no’’
‘’there seems to be a misunderstanding’’
‘’this isn’t weekly or monthly, this is for the whole
year’’</span></font><font size=2 face=Calibri><span
style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>She said words to the effect of
‘’no chance’’ </span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>The business does appear here and there
but mainly in the areas where they can FREE-LOAD. And there lies another
problem …. Some people seem to think that because we are Community Radio
and we are Voluntary led then everything for some bizarre reason is free
?? this Lady was of a similar opinion, and got
quite uppity.</span></font><font size=2 face=Calibri><span style='font-size:
11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>I informed her that I was coming to Town
on the Friday with 6 of my mates, and we were so enthused by the Bar that we
were going to spend the whole evening in there drinking ………..
presuming of course that all the Beer was free ??????</span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Even after being sarcastic, she simply
didn’t ‘get it’ ?? it seems to be
rife in our business doesn’t it ? this
‘’’not getting it’’’ ?</span></font><font
size=2 face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Nick</span></font><font size=2
face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<div class=MsoNormal align=center style='text-align:center'><font size=2
face=Calibri><span lang=EN-US style='font-size:11.0pt;font-family:Calibri'>
<hr size=2 width="100%" align=center>
</span></font></div>
<div>
<p class=MsoNormal><b><font size=2 face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</span></font></b><font
size=2 face=Tahoma><span lang=EN-US style='font-size:10.0pt;font-family:Tahoma'> <a
href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank"><font
color=purple><span style='color:purple'>cma-l-bounces@mailman.commedia.org.uk</span></font></a> [<a
href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank"><font
color=purple><span style='color:purple'>mailto:cma-l-bounces@mailman.commedia.org.uk</span></font></a>] <b><span
style='font-weight:bold'>On Behalf Of </span></b>Alan Coote<br>
<b><span style='font-weight:bold'>Sent:</span></b> 02 February 2015 14:37<br>
<b><span style='font-weight:bold'>To:</span></b> <a
href="mailto:cma-l@mailman.commedia.org.uk" target="_blank"><font color=purple><span
style='color:purple'>cma-l@mailman.commedia.org.uk</span></font></a>; <a
href="mailto:cma-l@commedia.org.uk" target="_blank"><font color=purple><span
style='color:purple'>cma-l@commedia.org.uk</span></font></a><br>
<b><span style='font-weight:bold'>Subject:</span></b> [cma-l] Community
Radio Spot Rate</span></font><font size=2 face=Calibri><span style='font-size:
11.0pt;font-family:Calibri'><o:p></o:p></span></font></p>
</div>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'>Can your station survive if you charge 23p per spot?<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'>I just had a 2 minute look around the web at community
radio rate cards and found a station (it shall remain nameless) which, even if
they sold their whole inventory 24x7, would make less than £80 per day.<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'>The reality is more likely to be £20 per day income at
that spot rate. <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'>As far as I can tell the station isn’t funded by a
parent organisation, they don’t run a membership scheme and there’s
little off air income either, so it’s difficult to see how they could
manage their running costs. <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'>Personally I think this is nuts and also devalues the
medium. Come on guys… know your worth. <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'>Kind Regards<o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'>Alan<o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'> <o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'>Alan Coote<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'>Managing Director<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'>5 Digital Limited<o:p></o:p></span></font></p>
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font-family:Calibri'> <o:p></o:p></span></font></p>
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<span style='text-align:start;display:inline!important;float:none;word-spacing:
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style='text-align:start;word-spacing:0px'>
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<br>
<o:p></o:p></span></font></p>
<fieldset></fieldset><pre><font size=2 face="Courier New"><span
style='font-size:10.0pt'>_______________________________________________<o:p></o:p></span></font></pre><pre><font
size=2 face="Courier New"><span style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 face="Courier New"><span style='font-size:10.0pt'>Reply - <a
href="mailto:cma-l@commedia.org.uk" target="_blank">cma-l@commedia.org.uk</a><o:p></o:p></span></font></pre><pre><font
size=2 face="Courier New"><span style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 face="Courier New"><span style='font-size:10.0pt'>The cma-l mailing list is a members' service provided by the Community Media Association - <a
href="http://www.commedia.org.uk" target="_blank">http://www.commedia.org.uk</a><o:p></o:p></span></font></pre><pre><font
size=2 face="Courier New"><span style='font-size:10.0pt'>Twitter: <a
href="http://twitter.com/community_media" target="_blank">http://twitter.com/community_media</a><o:p></o:p></span></font></pre><pre><font
size=2 face="Courier New"><span style='font-size:10.0pt'><a
href="http://www.facebook.com/CommunityMediaAssociation" target="_blank">http://www.facebook.com/CommunityMediaAssociation</a><o:p></o:p></span></font></pre><pre><font
size=2 face="Courier New"><span style='font-size:10.0pt'>Canstream Internet Radio & Video: <a
href="http://www.canstream.co.uk/" target="_blank">http://www.canstream.co.uk/</a><o:p></o:p></span></font></pre><pre><font
size=2 face="Courier New"><span style='font-size:10.0pt'>_______________________________________________<o:p></o:p></span></font></pre><pre><font
size=2 face="Courier New"><span style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 face="Courier New"><span style='font-size:10.0pt'>Mailing list guidelines: <a
href="http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/"
target="_blank">http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/</a><o:p></o:p></span></font></pre><pre><font
size=2 face="Courier New"><span style='font-size:10.0pt'>_______________________________________________<o:p></o:p></span></font></pre><pre><font
size=2 face="Courier New"><span style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 face="Courier New"><span style='font-size:10.0pt'>To unsubscribe or manage your CMA-L mailing list subscription please visit:<o:p></o:p></span></font></pre><pre><font
size=2 face="Courier New"><span style='font-size:10.0pt'><a
href="http://mailman.commedia.org.uk/mailman/listinfo/cma-l" target="_blank">http://mailman.commedia.org.uk/mailman/listinfo/cma-l</a><o:p></o:p></span></font></pre></blockquote>
<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'><o:p> </o:p></span></font></p>
</div>
</div>
<pre cols=72><font size=2 color="#888888" face="Courier New"><span
style='font-size:10.0pt;color:#888888'>-- <o:p></o:p></span></font></pre><pre><font
size=2 color="#888888" face="Courier New"><span style='font-size:10.0pt;
color:#888888'>Local Reports at <a
href="http://www.ravensound.pilgrimsound.co.uk" target="_blank">http://www.ravensound.pilgrimsound.co.uk</a><o:p></o:p></span></font></pre></div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><br>
_______________________________________________<br>
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<a href="http://www.facebook.com/CommunityMediaAssociation" target="_blank">http://www.facebook.com/CommunityMediaAssociation</a><br>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><br>
_______________________________________________<br>
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Reply - <a href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</a><br>
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The cma-l mailing list is a members' service provided by the Community Media
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<a href="http://www.facebook.com/CommunityMediaAssociation" target="_blank">http://www.facebook.com/CommunityMediaAssociation</a><br>
Canstream Internet Radio & Video: <a href="http://www.canstream.co.uk/"
target="_blank">http://www.canstream.co.uk/</a><br>
_______________________________________________<br>
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Mailing list guidelines: <a
href="http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/"
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To unsubscribe or manage your CMA-L mailing list subscription please visit:<br>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><br>
<br clear=all>
<o:p></o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>-- <o:p></o:p></span></font></p>
<div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><br>
Tam Curry<br>
<br>
CamGlen Radio Coordinator<br>
<br>
<br>
<img border=0 width=200 height=88 id="_x0000_i1030"
src="http://s18.postimg.org/5mqoj00vd/email_sig_2.jpg"><o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'> <o:p></o:p></span></font></p>
<p><font size=3 color="#1f497d" face="Times New Roman"><span style='font-size:
12.0pt;color:#1F497D'>Aspire Building, <st1:Street w:st="on"><st1:address
w:st="on">16 Farmeloan Road</st1:address></st1:Street>, Rutherglen, G73 1DL</span></font><o:p></o:p></p>
<p><font size=3 color="#1f497d" face=Arial><span style='font-size:12.0pt;
font-family:Arial;color:#1F497D'>Tel: 0141-646-0123 </span></font><o:p></o:p></p>
<p><font size=3 color="#1f497d" face="Times New Roman"><span style='font-size:
12.0pt;color:#1F497D'> </span></font><o:p></o:p></p>
<p><font size=2 color="#1f497d" face=Arial><span style='font-size:10.0pt;
font-family:Arial;color:#1F497D'><a href="http://www.healthynhappy.org.uk/"
target="_blank"><font size=2 color="#282560"><span style='font-size:11.0pt;
color:#282560'>www.healthynhappy.org.uk</span></font></a></span></font><o:p></o:p></p>
<p><font size=2 color="#1f497d" face=Arial><span style='font-size:10.0pt;
font-family:Arial;color:#1F497D'><a href="http://www.camglenradio.org/"
target="_blank"><font size=2 color="#282560"><span style='font-size:11.0pt;
color:#282560'>www.camglenradio.org</span></font></a></span></font><o:p></o:p></p>
<p><font size=2 color="#1f497d" face=Arial><span style='font-size:10.0pt;
font-family:Arial;color:#1F497D'><a
href="http://www.facebook.com/HealthynHappyCommunityDevelopmentTRUST"
target="_blank"><font size=2 color="#282560"><span style='font-size:11.0pt;
color:#282560'>www.facebook.com/HealthynHappyCommunityDevelopmentTRUST</span></font></a> </span></font><font
color="#1f497d"><span style='color:#1F497D'> </span></font><o:p></o:p></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'><o:p> </o:p></span></font></p>
<p><font size=2 color="#1f497d" face=Arial><span style='font-size:10.0pt;
font-family:Arial;color:#1F497D'>Healthy n Happy Community Development
Trust is a trading name of Healthy n Happy a Company Limited by
Guarantee registered in Scotland (Register No SC227276) having its registered
office at Aspire Building, 16 Farmeloan Road, Rutherglen, G73 1DL, is
recognised as a Scottish Charity (Scottish Charity No SC032654)</span></font><o:p></o:p></p>
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another person.</span></font><o:p></o:p></p>
<p><font size=2 color="#1f497d" face=Arial><span style='font-size:10.0pt;
font-family:Arial;color:#1F497D'>All messages through this gateway are checked
for viruses, but we strongly recommend that you check messages using your own
virus scanner, as the Community Development Trust will not take
responsibility for any damage caused from viral infection.</span></font><o:p></o:p></p>
<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'><o:p> </o:p></span></font></p>
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