<div dir="ltr"><div><div>When I was running RLSs with The Phoenix (as it was known then) and Mayflower FM (if anyone remembers that!) back in 1995-1996 I was charging a basic package of £250 a month for spot ads.<br><br></div>And I still am! (Although everything is yearly and negotiated up or down from there).<br><br></div>According to various websites, 20 years of inflation is about 73% so £250 then is worth £434 today.<br><br><div><br><br><br><br></div></div><div class="gmail_extra"><br><div class="gmail_quote">On 3 February 2015 at 11:11, Tony Bailey <span dir="ltr"><<a href="mailto:ravensound@pilgrimsound.co.uk" target="_blank">ravensound@pilgrimsound.co.uk</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
<div bgcolor="#FFFFFF" text="#000000">
<div>There's a great deal of good advice on
this thread and I don't have a take on 24/7 operation, although
our experience over many years of RSLs was that we could always
sell spots locally to cover our licence costs even though I was
never sure the shops got more customers! The basic rate was
around 50 quid excluding production (1980's - 90's) for 28 days
(cash up front!). One thing no one has mentioned I think, we
closed down a few shops, or rather, they were using radio as a
last gasp attempt! Another thing, don't let anyone tell you that
small scale commercial radio is bad competition - we certainly
generated customers for ILR after we introduced them to radio
advertising.<br>
<br>
Tony Bailey<span class=""><br>
<br>
<br>
On 02/02/15 18:14, David Duffy wrote:<br>
</span></div><div><div class="h5">
<blockquote type="cite">
<div>
<div style="margin:0cm 0cm 0.0001pt"><font face="Calibri"><span style="font-size:15px">Alan
asked 'Can your station survive if you charge 23p per
spot?' The short answer is probably, so long as that is
not your only product. </span></font></div>
<div style="margin:0cm 0cm 0.0001pt"><span style="font-size:15px"><br>
</span></div>
<div style="margin:0cm 0cm 0.0001pt"><span style="font-size:15px">Don’t forget, clients will
expect a discount if they buy more that one spot so that 23p
at list will rapidly become 16p at discount. Then you have
to ask, will the discounted price cover the cost of sales
(COS)? If not then raise the list price. If it does cover
COS then at least it’s making some (small) contribution to
the business. Whether it contributes to your profitability
depends on your underlying costs. And we all know their are
great disparities in this sector when it comes to operating
costs.</span></div>
<div style="margin:0cm 0cm 0.0001pt"><font face="Calibri"><span style="font-size:15px"><br>
</span></font></div>
<div style="margin:0cm 0cm 0.0001pt"><span style="font-size:15px">The problem with
underpricing a product is that the perceived value is
reduced. And remember - the value is not related to the
worth. Worth is the language of the seller and is about what
the seller can get. Value is the language of the buyer and
is about the <span style="color:rgb(51,51,51)">usefulness
or desirability of the product to the buyer. Value is not
a number. Sometimes, as Nick pointed out so graphically,
some prospective customers cannot see the value (even if
you gave it to them for free!). Equally, as Alan points
out rising the price can work. I often recount the story
of how </span></span><font color="#333333"><span style="font-size:15px">Remington increased the
price for its electric razors and gained more customers
because people associated the low price with low value.
Raising the price raised the perceived value. </span></font></div>
<div style="margin:0cm 0cm 0.0001pt"><font color="#333333"><span style="font-size:15px"><br>
</span></font></div>
<div style="margin:0cm 0cm 0.0001pt"><font color="#333333"><span style="font-size:15px">Pippa’s ‘Enterprise
hour’ keys into an emerging trend for 'native advertising'
that we are working on with a number of community
stations. It allow stations to attract income by airing
content that is of interest to listeners and doesn’t
compromise the non-commercial sound of the station.</span></font></div>
<div style="margin:0cm 0cm 0.0001pt"><span style="color:rgb(51,51,51);font-size:15px"><br>
</span></div>
<div style="margin:0cm 0cm 0.0001pt"><span style="font-size:15px"><font color="#333333">I've done a lot of work on product and
service pricing over the years and it often bears no
relationship either to worth or value. We have </font><a href="http://www.theradiopeople.co.uk/pricing" target="_blank">this
simple table</a><font color="#333333"> which you
might find useful. It shows </font></span><a href="http://www.theradiopeople.co.uk/pricing" target="_blank">the
6 pricing strategies</a><span style="font-size:15px"><font color="#333333"> that are most
commonly used in radio. Enjoy!</font></span></div>
<div style="margin:0cm 0cm 0.0001pt"><span style="font-size:15px"><font color="#333333"><br>
</font></span></div>
<div style="margin:0cm 0cm 0.0001pt"><span style="font-size:15px"><font color="#333333">All the best</font></span></div>
<div style="margin:0cm 0cm 0.0001pt"><span style="font-size:15px"><font color="#333333"><br>
</font></span></div>
<div style="margin:0cm 0cm 0.0001pt"><span style="font-size:15px"><font color="#333333">David</font></span></div>
<div style="margin:0cm 0cm 0.0001pt"><span style="font-size:15px"><font color="#333333">Senior Partner - The Radio People</font></span></div>
</div>
<div style="margin:0cm 0cm 0.0001pt"><br>
</div>
<div>
<span><img src="cid:part3.00030207.00060407@pilgrimsound.co.uk" height="151" width="151"></span><br style="color:rgb(0,0,0);font-family:Calibri;font-size:14px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px">
<br style="color:rgb(0,0,0);font-family:Calibri;font-size:14px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px">
<div style="color:rgb(0,0,0);font-family:Calibri;font-size:14px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px"><br>
<div style="font-family:Calibri;font-size:14px;font-weight:normal;font-style:normal">
<div style="font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;font-family:Helvetica;font-size:12px"><span style="color:rgb(0,0,0)"><br>
</span></div>
</div>
</div>
</div>
<br>
<div>
<blockquote type="cite">
<div>On 2 Feb 2015, at 17:17, Pippa at Curly Radio
<<a href="mailto:pippa@curlyradio.com" target="_blank">pippa@curlyradio.com</a>>
wrote:</div>
<br>
<div>
<div dir="ltr" style="font-family:Calibri;font-size:14px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px">
<div style="font-size:12pt;font-family:Calibri">
<div>My goodness I’m surprised to read that you
wanted to charge charities to advertise their
events. Before I set up Wycombe Sound, another CR
practitioner warned me “not to bring a charity in,
because otherwise they will all want a go”.</div>
<div> </div>
<div>In Wycombe, over two RSLs we actively
invited charities to come in and talk about their work
and events. Many did, and with only the shortest
reference to fundraising as we wound up the
interviews. Listeners loved hearing about all the
good work which was going on under their noses, which
otherwise they wouldn’t know about.</div>
<div> </div>
<div>As a result of the interesting and varied
local content, which obviously contained more than
just interviews with charities, the audience built
quickly and businesses came knocking with cash in hand<span> </span><em>because
they knew we were reaching listeners.</em> </div>
<div> </div>
<div>Going further, in Wycombe Sound’s most
recent outing, we invited ‘very small businesses’ –
the sole traders, crafters, mobile hairdressers and
beauticians, chimney sweeps etc, to come in for 5
minutes and talk about their businesses for free. We
called it “Enterprise Hour” and ran it once a week for
four weeks. I thought we would be inundated, but we
weren’t – I think that type of slot takes time to
build – but the listeners loved it because it roused
their interest. Again, we had lots of interest in
advertising from the business sector. In fact, we had
to turn some away because we couldn’t give them an
impact in the short time we had remaining.</div>
<div> </div>
<div>I’m sure different strategies work for
different stations. For me though, the content comes
first and that in turn will build audience and
revenue.</div>
<div> </div>
<div>Pippa</div>
<div><a href="tel:07973%20710963" value="+447973710963" target="_blank">07973 710963</a></div>
<div>@curly_radio</div>
<div>@wycombesound</div>
<div> </div>
<div style="font-size:small;text-decoration:none;font-family:Calibri;font-weight:normal;font-style:normal;display:inline">
<div style="font-style:normal;font-variant:normal;font-weight:normal;font-size:10pt;line-height:normal;font-family:tahoma">
<div> </div>
<div style="background-color:rgb(245,245,245);background-repeat:initial initial">
<div><b>From:</b><span> </span><a title="alan.coote@5digital.co.uk" href="mailto:alan.coote@5digital.co.uk" style="color:purple;text-decoration:underline" target="_blank">Alan Coote</a></div>
<div><b>Sent:</b><span> </span>Monday,
February 02, 2015 4:41 PM</div>
<div><b>To:</b><span> </span><a title="cma-l@mailman.commedia.org.uk" href="mailto:cma-l@mailman.commedia.org.uk" style="color:purple;text-decoration:underline" target="_blank">'The Community Media
Association Discussion List'</a></div>
<div><b>Subject:</b><span> </span>Re:
[cma-l] Community Radio Spot Rate</div>
</div>
</div>
<div> </div>
</div>
<div style="font-size:small;text-decoration:none;font-family:Calibri;font-weight:normal;font-style:normal;display:inline">
<div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><a name="14b4f2390a60c3ab__MailEndCompose"><span style="color:rgb(31,73,125)">I had the same problem when running
The Bay in Poole and Bournemouth. Without a
word of a lie, 3 different charities phoned
one morning asking for commercial airtime for
free. I asked if they had any budget for
advertising their events, 2 said yes. But none
thought that we would charge!<u></u><u></u></span></a></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)"><u></u><u></u></span> </div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)">Back
to the spot rate… I don’t know any station who
can sell all their inventory at full rate card,
so rather than £80 a day think just £20. <span> </span><u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)"><u></u><u></u></span> </div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)">Here’s
another tail - At The Bay we doubled our
published rates and guess what, we attracted
bigger and better clients. Yes there we’re fewer
and I’m not suggesting that money was rolling
in, it wasn’t, but it stopped us going broke. It
also meant we were selling to companies needing
to raise awareness as much as generate leads –
an important factor for small stations. <span> </span><u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)"><u></u><u></u></span> </div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)">To add
a bit of perspective, most local commercial
stations won’t get out of bed to sell a package
for less than £1000 at spots rates around £4
upwards, it’s just not worth their while. The
minimum to get on a Heart station is around
£4500 and a regional is near double that.<span> </span><u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)"><u></u><u></u></span> </div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)">Commercial
sales – yes been there, it’s difficult, but a
rate of 23p a spot is surely putting the station
at risk? <span> </span><u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)"><u></u><u></u></span> </div>
<div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)">Kind Regards</span><span style="color:rgb(31,73,125)"><u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)">Alan<u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)"><u></u><u></u></span> </div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><a href="http://www.letstalkbusinessonline.com/" style="color:purple;text-decoration:underline" target="_blank">Hear Alan Every Week on
Let’s Talk Business The UK’s Premier Radio
Programme For Current and Future Entrepreneurs
- Now Broadcast To 5 Million People<span> </span></a><span style="color:rgb(31,73,125)"> <u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)"><u></u><u></u></span> </div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)">Email -<span> </span></span><a href="mailto:alan.coote@5digital.co.uk" style="color:purple;text-decoration:underline" target="_blank">alan.coote@5digital.co.uk</a><span style="color:rgb(31,73,125)"><u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)">Phone - <a href="tel:0800%20949%206655" value="+448009496655" target="_blank">0800 949 6655</a><u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)">Mobile - <a href="tel:07801%20518858" value="+447801518858" target="_blank">07801 518858</a><u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)">Twitter -<span> </span></span><a href="http://www.twitter.com/TheAlanCoote" style="color:purple;text-decoration:underline" target="_blank">@TheAlanCoote</a><span style="color:rgb(31,73,125)"><u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)">Web -<span> </span></span><a href="http://www.5digital.co.uk/" style="color:purple;text-decoration:underline" target="_blank">http://www.5digital.co.uk</a><span style="color:rgb(31,73,125)"><u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)"><u></u><u></u></span> </div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)">Let’s Talk Business<u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)">Twitter -<span> </span></span><a href="http://www.twitter.com/LTBShow" style="color:purple;text-decoration:underline" target="_blank">@LTBShow</a><span style="color:rgb(31,73,125)"><u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)">Web -<span> </span></span><a href="http://www.letstalkbusinessonline.com/" style="color:purple;text-decoration:underline" target="_blank">http://www.LetsTalkBusinessOnline.com</a><span style="color:rgb(31,73,125)"><u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)"><u></u><u></u></span> </div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)"><span><image001.gif></span><u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)">The Media Production, Broadcasting
and Training Company<u></u><u></u></span></div>
</div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(31,73,125)"><u></u><u></u></span> </div>
<div>
<div style="border-top-color:rgb(181,196,223);border-width:1pt medium medium;border-style:solid none none;padding:3pt 0cm 0cm">
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><b><span style="font-size:10pt;font-family:Tahoma,sans-serif" lang="EN-US">From:</span></b><span style="font-size:10pt;font-family:Tahoma,sans-serif" lang="EN-US"><span> </span><a href="mailto:cma-l-bounces@mailman.commedia.org.uk" style="color:purple;text-decoration:underline" target="_blank">cma-l-bounces@mailman.commedia.org.uk</a><span> </span>[<a href="mailto:cma-l-bounces@mailman.commedia.org.uk" style="color:purple;text-decoration:underline" target="_blank">mailto:cma-l-bounces@mailman.commedia.org.uk</a>]<span> </span><b>On Behalf Of<span> </span></b>Canalside's
The Thread<br>
<b>Sent:</b><span> </span>02
February 2015 15:06<br>
<b>To:</b><span> </span>'The
Community Media Association Discussion List'<br>
<b>Subject:</b><span> </span>Re:
[cma-l] Community Radio Spot Rate<u></u><u></u></span></div>
</div>
</div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><u></u><u></u> </div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:10pt;font-family:Arial,sans-serif;color:navy">Mmm
?……………there’s the old adage ‘’we’re
worth, what we can get’’ and no more.<u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:10pt;font-family:Arial,sans-serif;color:navy"><u></u><u></u></span> </div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:10pt;font-family:Arial,sans-serif;color:navy">It’s a bit
similar to going to a record fair, it depends
which area you go to. A vintage record on the
circuit and going for around £75 quid, might
only fetch £15 at a different venue.<u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:10pt;font-family:Arial,sans-serif;color:navy">Some areas
are more wealthy than others ? is this Station
operating in an area of deprivation and less
businesses per-head ?<u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:10pt;font-family:Arial,sans-serif;color:navy"><u></u><u></u></span> </div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:10pt;font-family:Arial,sans-serif;color:navy">It’s a
learning curve setting the rates …. What some
consider cost effective others may think too
much we have a Package 1 … it
cost’s = £123.34p for the WHOLE YEAR I won’t
go into what you get but certainly a pub or
organisation that put events is onto a winner as
they get to use our events planner for free,
they get an advert popping up here and there and
a logo on the website ……..one woman who runs a
bar in Macclesfield told me that our prices
were wait for it ‘’extortionate’’
!!! her words not mine, and how could any
business afford that sort of cost ??
! I explained ‘’no no
no’’ ‘’there seems to be a
misunderstanding’’ ‘’this isn’t weekly or
monthly, this is for the whole year’’<u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:10pt;font-family:Arial,sans-serif;color:navy">She said
words to the effect of ‘’no chance’’ <span> </span><u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:10pt;font-family:Arial,sans-serif;color:navy"><u></u><u></u></span> </div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:10pt;font-family:Arial,sans-serif;color:navy">The business
does appear here and there but mainly in the
areas where they can FREE-LOAD. And there lies
another problem …. Some people seem to think
that because we are Community Radio and we are
Voluntary led then everything for some bizarre
reason is free ?? this Lady was of a
similar opinion, and got quite uppity.<u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:10pt;font-family:Arial,sans-serif;color:navy">I informed
her that I was coming to Town on the Friday with
6 of my mates, and we were so enthused by the
Bar that we were going to spend the whole
evening in there drinking ……….. presuming of
course that all the Beer was free ??????<u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:10pt;font-family:Arial,sans-serif;color:navy"><u></u><u></u></span> </div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:10pt;font-family:Arial,sans-serif;color:navy">Even after
being sarcastic, she simply didn’t ‘get it’
?? it seems to be rife in our business
doesn’t it ? this ‘’’not getting it’’’ ?<u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:10pt;font-family:Arial,sans-serif;color:navy"><u></u><u></u></span> </div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:10pt;font-family:Arial,sans-serif;color:navy">Nick<u></u><u></u></span></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:10pt;font-family:Arial,sans-serif;color:navy"><u></u><u></u></span> </div>
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<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><b><span style="font-size:10pt;font-family:Tahoma,sans-serif" lang="EN-US">From:</span></b><span style="font-size:10pt;font-family:Tahoma,sans-serif" lang="EN-US"><span> </span><a href="mailto:cma-l-bounces@mailman.commedia.org.uk" style="color:purple;text-decoration:underline" target="_blank">cma-l-bounces@mailman.commedia.org.uk</a><span> </span>[<a href="mailto:cma-l-bounces@mailman.commedia.org.uk" style="color:purple;text-decoration:underline" target="_blank">mailto:cma-l-bounces@mailman.commedia.org.uk</a>]<span> </span><b>On Behalf Of<span> </span></b>Alan
Coote<br>
<b>Sent:</b><span> </span>02
February 2015 14:37<br>
<b>To:</b><span> </span><a href="mailto:cma-l@mailman.commedia.org.uk" style="color:purple;text-decoration:underline" target="_blank">cma-l@mailman.commedia.org.uk</a>;<span> </span><a href="mailto:cma-l@commedia.org.uk" style="color:purple;text-decoration:underline" target="_blank">cma-l@commedia.org.uk</a><br>
<b>Subject:</b><span> </span>[cma-l]
Community Radio Spot Rate</span><span lang="EN-US"><u></u><u></u></span></div>
</div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><u></u><u></u> </div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif">Can
your station survive if you charge 23p per spot?<u></u><u></u></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><u></u><u></u> </div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif">I
just had a 2 minute look around the web at
community radio rate cards and found a station (it
shall remain nameless) which, even if they sold
their whole inventory 24x7, would make less than
£80 per day.<u></u><u></u></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><u></u><u></u> </div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif">The
reality is more likely to be £20 per day income at
that spot rate. <span> </span><u></u><u></u></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><u></u><u></u> </div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif">As
far as I can tell the station isn’t funded by a
parent organisation, they don’t run a membership
scheme and there’s little off air income either,
so it’s difficult to see how they could manage
their running costs. <span> </span><u></u><u></u></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><u></u><u></u> </div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif">Personally
I think this is nuts and also devalues the
medium. Come on guys… know your worth. <span> </span><u></u><u></u></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><u></u><u></u> </div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif">Kind
Regards<u></u><u></u></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif">Alan<u></u><u></u></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><u></u><u></u> </div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif">Alan
Coote<u></u><u></u></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif">Managing
Director<u></u><u></u></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif">5
Digital Limited<u></u><u></u></div>
<div style="margin:0cm 0cm 0.0001pt;font-size:11pt;font-family:Calibri,sans-serif"><u></u><u></u> </div>
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Local Reports at <a href="http://www.ravensound.pilgrimsound.co.uk" target="_blank">http://www.ravensound.pilgrimsound.co.uk</a></pre>
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