<HTML xmlns="http://www.w3.org/TR/REC-html40" xmlns:v =
"urn:schemas-microsoft-com:vml" xmlns:o =
"urn:schemas-microsoft-com:office:office" xmlns:w =
"urn:schemas-microsoft-com:office:word" xmlns:m =
"http://schemas.microsoft.com/office/2004/12/omml"><HEAD>
<META content="text/html; charset=iso-8859-1" http-equiv=Content-Type>
<META name=Generator content="Microsoft Word 14 (filtered medium)">
<STYLE>v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</STYLE>
<STYLE><!--
/* Font Definitions */
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Tahoma;
panose-1:2 11 6 4 3 5 4 4 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0cm;
margin-bottom:.0001pt;
font-size:11.0pt;
font-family:"Calibri","sans-serif";}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:purple;
text-decoration:underline;}
p
{mso-style-priority:99;
mso-margin-top-alt:auto;
margin-right:0cm;
mso-margin-bottom-alt:auto;
margin-left:0cm;
font-size:12.0pt;
font-family:"Times New Roman","serif";}
p.MsoAcetate, li.MsoAcetate, div.MsoAcetate
{mso-style-priority:99;
mso-style-link:"Balloon Text Char";
margin:0cm;
margin-bottom:.0001pt;
font-size:8.0pt;
font-family:"Tahoma","sans-serif";}
span.BalloonTextChar
{mso-style-name:"Balloon Text Char";
mso-style-priority:99;
mso-style-link:"Balloon Text";
font-family:"Tahoma","sans-serif";}
span.balloontextchar0
{mso-style-name:balloontextchar;
mso-style-priority:99;
font-family:"Tahoma","sans-serif";}
span.EmailStyle20
{mso-style-type:personal;
font-family:"Calibri","sans-serif";
color:windowtext;}
span.EmailStyle21
{mso-style-type:personal;
font-family:"Arial","sans-serif";
color:navy;}
span.EmailStyle23
{mso-style-type:personal-reply;
font-family:"Calibri","sans-serif";
color:#1F497D;}
.MsoChpDefault
{mso-style-type:export-only;
font-size:10.0pt;}
@page WordSection1
{size:612.0pt 792.0pt;
margin:72.0pt 72.0pt 72.0pt 72.0pt;}
div.WordSection1
{page:WordSection1;}
--></STYLE>
</HEAD>
<BODY lang=EN-GB dir=ltr link=blue vLink=purple>
<DIV dir=ltr>
<DIV style="FONT-SIZE: 12pt; FONT-FAMILY: 'Calibri'; COLOR: #000000">
<DIV>My goodness I’m surprised to read that you wanted to charge charities to
advertise their events. Before I set up Wycombe Sound, another
CR practitioner warned me “not to bring a charity in, because otherwise they
will all want a go”.</DIV>
<DIV> </DIV>
<DIV>In Wycombe, over two RSLs we actively invited charities to come in and talk
about their work and events. Many did, and with only the shortest
reference to fundraising as we wound up the interviews. Listeners loved
hearing about all the good work which was going on under their noses, which
otherwise they wouldn’t know about.</DIV>
<DIV> </DIV>
<DIV>As a result of the interesting and varied local content, which obviously
contained more than just interviews with charities, the audience built quickly
and businesses came knocking with cash in hand <EM>because they knew we were
reaching listeners.</EM> </DIV>
<DIV> </DIV>
<DIV>Going further, in Wycombe Sound’s most recent outing, we invited ‘very
small businesses’ – the sole traders, crafters, mobile hairdressers and
beauticians, chimney sweeps etc, to come in for 5 minutes and talk about their
businesses for free. We called it “Enterprise Hour” and ran it once a week for
four weeks. I thought we would be inundated, but we weren’t – I think that
type of slot takes time to build – but the listeners loved it because it roused
their interest. Again, we had lots of interest in advertising from the
business sector. In fact, we had to turn some away because we couldn’t
give them an impact in the short time we had remaining.</DIV>
<DIV> </DIV>
<DIV>I’m sure different strategies work for different stations. For me
though, the content comes first and that in turn will build audience and
revenue.</DIV>
<DIV> </DIV>
<DIV>Pippa</DIV>
<DIV>07973 710963</DIV>
<DIV>@curly_radio</DIV>
<DIV>@wycombesound</DIV>
<DIV> </DIV>
<DIV
style='FONT-SIZE: small; TEXT-DECORATION: none; FONT-FAMILY: "Calibri"; FONT-WEIGHT: normal; COLOR: #000000; FONT-STYLE: normal; DISPLAY: inline'>
<DIV style="FONT: 10pt tahoma">
<DIV> </DIV>
<DIV style="BACKGROUND: #f5f5f5">
<DIV style="font-color: black"><B>From:</B> <A title=alan.coote@5digital.co.uk
href="mailto:alan.coote@5digital.co.uk">Alan Coote</A> </DIV>
<DIV><B>Sent:</B> Monday, February 02, 2015 4:41 PM</DIV>
<DIV><B>To:</B> <A title=cma-l@mailman.commedia.org.uk
href="mailto:cma-l@mailman.commedia.org.uk">'The Community Media Association
Discussion List'</A> </DIV>
<DIV><B>Subject:</B> Re: [cma-l] Community Radio Spot Rate</DIV></DIV></DIV>
<DIV> </DIV></DIV>
<DIV
style='FONT-SIZE: small; TEXT-DECORATION: none; FONT-FAMILY: "Calibri"; FONT-WEIGHT: normal; COLOR: #000000; FONT-STYLE: normal; DISPLAY: inline'>
<DIV class=WordSection1>
<P class=MsoNormal><A name=_MailEndCompose><SPAN style="COLOR: #1f497d">I had
the same problem when running The Bay in Poole and Bournemouth. Without a word
of a lie, 3 different charities phoned one morning asking for commercial airtime
for free. I asked if they had any budget for advertising their events, 2 said
yes. But none thought that we would charge!<o:p></o:p></SPAN></A></P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d">Back to the spot rate… I don’t
know any station who can sell all their inventory at full rate card, so rather
than £80 a day think just £20. <o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d">Here’s another tail - At
The Bay we doubled our published rates and guess what, we attracted bigger and
better clients. Yes there we’re fewer and I’m not suggesting that money was
rolling in, it wasn’t, but it stopped us going broke. It also meant we were
selling to companies needing to raise awareness as much as generate leads
– an important factor for small stations.
<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d">To add a bit of perspective,
most local commercial stations won’t get out of bed to sell a package for less
than £1000 at spots rates around £4 upwards, it’s just not worth their while.
The minimum to get on a Heart station is around £4500 and a regional is near
double that. <o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d">Commercial sales – yes been
there, it’s difficult, but a rate of 23p a spot is surely putting the station at
risk? <o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d"><o:p></o:p></SPAN> </P>
<DIV>
<P class=MsoNormal><SPAN style="COLOR: #1f497d">Kind Regards</SPAN><SPAN
style="COLOR: #1f497d"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d">Alan<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><A href="http://www.letstalkbusinessonline.com/">Hear Alan
Every Week on Let’s Talk Business The UK’s Premier Radio Programme For Current
and Future Entrepreneurs - Now Broadcast To 5 Million People </A><SPAN
style="COLOR: #1f497d"> <o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d">Email - </SPAN><A
href="mailto:alan.coote@5digital.co.uk">alan.coote@5digital.co.uk</A><SPAN
style="COLOR: #1f497d"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d">Phone - 0800 949
6655<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d">Mobile - 07801
518858<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d">Twitter - </SPAN><A
href="http://www.twitter.com/TheAlanCoote">@TheAlanCoote</A><SPAN
style="COLOR: #1f497d"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d">Web - </SPAN><A
href="http://www.5digital.co.uk/">http://www.5digital.co.uk</A><SPAN
style="COLOR: #1f497d"> <o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d">Let’s Talk
Business<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d">Twitter - </SPAN><A
href="http://www.twitter.com/LTBShow">@LTBShow</A><SPAN
style="COLOR: #1f497d"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d">Web - </SPAN><A
href="http://www.letstalkbusinessonline.com/">http://www.LetsTalkBusinessOnline.com</A><SPAN
style="COLOR: #1f497d"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d"><IMG id=Picture_x0020_1 border=0
alt=cid:image001.gif@01CE03CD.223AC920
src="cid:C7E7714FE7AE4AE58A390E58D0DADF7E@PhilippaPC" width=200
height=71><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN style="COLOR: #1f497d">The Media Production,
Broadcasting and Training Company<o:p></o:p></SPAN></P></DIV>
<P class=MsoNormal><SPAN style="COLOR: #1f497d"><o:p></o:p></SPAN> </P>
<DIV>
<DIV
style="BORDER-TOP: #b5c4df 1pt solid; BORDER-RIGHT: medium none; BORDER-BOTTOM: medium none; PADDING-BOTTOM: 0cm; PADDING-TOP: 3pt; PADDING-LEFT: 0cm; BORDER-LEFT: medium none; PADDING-RIGHT: 0cm">
<P class=MsoNormal><B><SPAN lang=EN-US
style='FONT-SIZE: 10pt; FONT-FAMILY: "Tahoma","sans-serif"'>From:</SPAN></B><SPAN
lang=EN-US style='FONT-SIZE: 10pt; FONT-FAMILY: "Tahoma","sans-serif"'>
cma-l-bounces@mailman.commedia.org.uk
[mailto:cma-l-bounces@mailman.commedia.org.uk] <B>On Behalf Of </B>Canalside's
The Thread<BR><B>Sent:</B> 02 February 2015 15:06<BR><B>To:</B> 'The Community
Media Association Discussion List'<BR><B>Subject:</B> Re: [cma-l] Community
Radio Spot Rate<o:p></o:p></SPAN></P></DIV></DIV>
<P class=MsoNormal><o:p></o:p> </P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 10pt; FONT-FAMILY: "Arial","sans-serif"; COLOR: navy'>Mmm
?……………there’s the old
adage ‘’we’re worth,
what we can get’’ and no more.<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 10pt; FONT-FAMILY: "Arial","sans-serif"; COLOR: navy'><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 10pt; FONT-FAMILY: "Arial","sans-serif"; COLOR: navy'>It’s a
bit similar to going to a record fair, it depends which area you go to. A
vintage record on the circuit and going for around £75 quid, might only fetch
£15 at a different venue.<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 10pt; FONT-FAMILY: "Arial","sans-serif"; COLOR: navy'>Some
areas are more wealthy than others ? is this Station operating in an
area of deprivation and less businesses per-head ?<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 10pt; FONT-FAMILY: "Arial","sans-serif"; COLOR: navy'><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 10pt; FONT-FAMILY: "Arial","sans-serif"; COLOR: navy'>It’s a
learning curve setting the rates …. What some consider cost effective others may
think too
much
we have a Package 1 … it cost’s = £123.34p for the WHOLE
YEAR I won’t go into what you get but certainly a pub or
organisation that put events is onto a winner as they get to use our events
planner for free, they get an advert popping up here and there and a logo on the
website ……..one woman who runs a bar in Macclesfield told me that our prices
were wait for it
‘’extortionate’’ !!! her words not mine, and how
could any business afford that sort of cost ??
!
I explained ‘’no no no’’ ‘’there seems to be a
misunderstanding’’ ‘’this isn’t weekly or monthly, this is for the
whole year’’<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 10pt; FONT-FAMILY: "Arial","sans-serif"; COLOR: navy'>She said
words to the effect of ‘’no chance’’
<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 10pt; FONT-FAMILY: "Arial","sans-serif"; COLOR: navy'><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 10pt; FONT-FAMILY: "Arial","sans-serif"; COLOR: navy'>The
business does appear here and there but mainly in the areas where they can
FREE-LOAD. And there lies another problem …. Some people seem to think that
because we are Community Radio and we are Voluntary led then everything for some
bizarre reason is free ?? this Lady was of a
similar opinion, and got quite uppity.<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 10pt; FONT-FAMILY: "Arial","sans-serif"; COLOR: navy'>I
informed her that I was coming to Town on the Friday with 6 of my mates, and we
were so enthused by the Bar that we were going to spend the whole evening in
there drinking ……….. presuming of course that all the Beer was free
??????<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 10pt; FONT-FAMILY: "Arial","sans-serif"; COLOR: navy'><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 10pt; FONT-FAMILY: "Arial","sans-serif"; COLOR: navy'>Even
after being sarcastic, she simply didn’t ‘get it’ ?? it
seems to be rife in our business doesn’t it ? this ‘’’not getting
it’’’ ?<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 10pt; FONT-FAMILY: "Arial","sans-serif"; COLOR: navy'><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 10pt; FONT-FAMILY: "Arial","sans-serif"; COLOR: navy'>Nick<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 10pt; FONT-FAMILY: "Arial","sans-serif"; COLOR: navy'><o:p></o:p></SPAN> </P>
<DIV>
<DIV class=MsoNormal style="TEXT-ALIGN: center" align=center><SPAN lang=EN-US
style='FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman","serif"'>
<HR align=center SIZE=2 width="100%">
</SPAN></DIV>
<P class=MsoNormal><B><SPAN lang=EN-US
style='FONT-SIZE: 10pt; FONT-FAMILY: "Tahoma","sans-serif"'>From:</SPAN></B><SPAN
lang=EN-US style='FONT-SIZE: 10pt; FONT-FAMILY: "Tahoma","sans-serif"'> <A
href="mailto:cma-l-bounces@mailman.commedia.org.uk">cma-l-bounces@mailman.commedia.org.uk</A>
[<A
href="mailto:cma-l-bounces@mailman.commedia.org.uk">mailto:cma-l-bounces@mailman.commedia.org.uk</A>]
<B>On Behalf Of </B>Alan Coote<BR><B>Sent:</B> 02 February 2015
14:37<BR><B>To:</B> <A
href="mailto:cma-l@mailman.commedia.org.uk">cma-l@mailman.commedia.org.uk</A>;
<A
href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</A><BR><B>Subject:</B>
[cma-l] Community Radio Spot Rate</SPAN><SPAN lang=EN-US
style='FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman","serif"'><o:p></o:p></SPAN></P></DIV>
<P class=MsoNormal><o:p></o:p> </P>
<P class=MsoNormal>Can your station survive if you charge 23p per
spot?<o:p></o:p></P>
<P class=MsoNormal><o:p></o:p> </P>
<P class=MsoNormal>I just had a 2 minute look around the web at community radio
rate cards and found a station (it shall remain nameless) which, even if they
sold their whole inventory 24x7, would make less than £80 per
day.<o:p></o:p></P>
<P class=MsoNormal><o:p></o:p> </P>
<P class=MsoNormal>The reality is more likely to be £20 per day income at that
spot rate. <o:p></o:p></P>
<P class=MsoNormal><o:p></o:p> </P>
<P class=MsoNormal>As far as I can tell the station isn’t funded by a parent
organisation, they don’t run a membership scheme and there’s little off air
income either, so it’s difficult to see how they could manage their running
costs. <o:p></o:p></P>
<P class=MsoNormal><o:p></o:p> </P>
<P class=MsoNormal>Personally I think this is nuts and also devalues the
medium. Come on guys… know your worth. <o:p></o:p></P>
<P class=MsoNormal><o:p></o:p> </P>
<P class=MsoNormal>Kind Regards<o:p></o:p></P>
<P class=MsoNormal>Alan<o:p></o:p></P>
<P class=MsoNormal><o:p></o:p> </P>
<P class=MsoNormal>Alan Coote<o:p></o:p></P>
<P class=MsoNormal>Managing Director<o:p></o:p></P>
<P class=MsoNormal>5 Digital Limited<o:p></o:p></P>
<P class=MsoNormal><o:p></o:p> </P>
<P class=MsoNormal style="MARGIN-BOTTOM: 12pt"><SPAN
style='FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman","serif"'><o:p></o:p></SPAN> </P>
<DIV class=MsoNormal style="TEXT-ALIGN: center" align=center><SPAN
style='FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman","serif"'>
<HR style="COLOR: #909090" align=center SIZE=1 width="99%" noShade>
</SPAN></DIV>
<TABLE class=MsoNormalTable style="BORDER-COLLAPSE: collapse; COLOR: #000000"
cellSpacing=0 cellPadding=0 border=0>
<TBODY>
<TR>
<TD
style="PADDING-BOTTOM: 0cm; PADDING-TOP: 0cm; PADDING-LEFT: 6pt; PADDING-RIGHT: 11.25pt">
<P class=MsoNormal><SPAN
style='FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman","serif"'><A
href="http://www.avast.com/"><SPAN style="TEXT-DECORATION: none"><IMG
id=_x0000_i1027 border=0
src="http://static.avast.com/emails/avast-mail-stamp.png"></SPAN></A><o:p></o:p></SPAN></P></TD>
<TD
style="PADDING-BOTTOM: 0.75pt; PADDING-TOP: 0.75pt; PADDING-LEFT: 0.75pt; PADDING-RIGHT: 0.75pt">
<P><SPAN style='FONT-FAMILY: "Calibri","sans-serif"; COLOR: #3d4d5a'>This
email is free from viruses and malware because <A
href="http://www.avast.com/">avast! Antivirus</A> protection is active.
<o:p></o:p></SPAN></P></TD></TR></TBODY></TABLE>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman","serif"'><o:p></o:p></SPAN> </P></DIV>
<P>
<HR>
_______________________________________________<BR><BR>Reply -
cma-l@commedia.org.uk<BR><BR>The cma-l mailing list is a members' service
provided by the Community Media Association -
http://www.commedia.org.uk<BR>Twitter:
http://twitter.com/community_media<BR>http://www.facebook.com/CommunityMediaAssociation<BR>Canstream
Internet Radio & Video:
http://www.canstream.co.uk/<BR>_______________________________________________<BR><BR>Mailing
list guidelines:
http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/<BR>_______________________________________________<BR><BR>To
unsubscribe or manage your CMA-L mailing list subscription please
visit:<BR>http://mailman.commedia.org.uk/mailman/listinfo/cma-l</DIV></DIV></DIV></BODY></HTML>