<html><head><meta http-equiv="Content-Type" content="text/html charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;" class=""><div class=""><div class="" style="margin: 0cm 0cm 0.0001pt;"><font face="Calibri" class=""><span class="" style="font-size: 15px;">Alan asked 'Can your station survive if you charge 23p per spot?' The short answer is probably, so long as that is not your only product. </span></font></div><div class="" style="margin: 0cm 0cm 0.0001pt;"><span style="font-size: 15px;" class=""><br class=""></span></div><div class="" style="margin: 0cm 0cm 0.0001pt;"><span style="font-size: 15px;" class="">Don’t forget, clients will expect a discount if they buy more that one spot so that 23p at list will rapidly become 16p at discount. Then you have to ask, will the discounted price cover the cost of sales (COS)? If not then raise the list price. If it does cover COS then at least it’s making some (small) contribution to the business. Whether it contributes to your profitability depends on your underlying costs. And we all know their are great disparities in this sector when it comes to operating costs.</span></div><div class="" style="margin: 0cm 0cm 0.0001pt;"><font face="Calibri" class=""><span class="" style="font-size: 15px;"><br class=""></span></font></div><div class="" style="margin: 0cm 0cm 0.0001pt;"><span style="font-size: 15px;" class="">The problem with underpricing a product is that the perceived value is reduced. And remember - the value is not related to the worth. Worth is the language of the seller and is about what the seller can get. Value is the language of the buyer and is about the <span style="color: rgb(51, 51, 51);" class="">usefulness or desirability of the product to the buyer. Value is not a number. Sometimes, as Nick pointed out so graphically, some prospective customers cannot see the value (even if you gave it to them for free!). Equally, as Alan points out rising the price can work. I often recount the story of how </span></span><font color="#333333" class=""><span style="font-size: 15px;" class="">Remington increased the price for its electric razors and gained more customers because people associated the low price with low value. Raising the price raised the perceived value. </span></font></div><div class="" style="margin: 0cm 0cm 0.0001pt;"><font color="#333333" class=""><span style="font-size: 15px;" class=""><br class=""></span></font></div><div class="" style="margin: 0cm 0cm 0.0001pt;"><font color="#333333" class=""><span style="font-size: 15px;" class="">Pippa’s ‘Enterprise hour’ keys into an emerging trend for 'native advertising' that we are working on with a number of community stations. It allow stations to attract income by airing content that is of interest to listeners and doesn’t compromise the non-commercial sound of the station.</span></font></div><div class="" style="margin: 0cm 0cm 0.0001pt;"><span style="color: rgb(51, 51, 51); font-size: 15px;" class=""><br class=""></span></div><div class="" style="margin: 0cm 0cm 0.0001pt;"><span style="font-size: 15px;" class=""><font color="#333333" class="">I've done a lot of work on product and service pricing over the years and it often bears no relationship either to worth or value. We have </font><a href="http://www.theradiopeople.co.uk/pricing" class="">this simple table</a><font color="#333333" class=""> which you might find useful. It shows </font></span><a href="http://www.theradiopeople.co.uk/pricing" class="">the 6 pricing strategies</a><span style="font-size: 15px;" class=""><font color="#333333" class=""> that are most commonly used in radio. Enjoy!</font></span></div><div class="" style="margin: 0cm 0cm 0.0001pt;"><span style="font-size: 15px;" class=""><font color="#333333" class=""><br class=""></font></span></div><div class="" style="margin: 0cm 0cm 0.0001pt;"><span style="font-size: 15px;" class=""><font color="#333333" class="">All the best</font></span></div><div class="" style="margin: 0cm 0cm 0.0001pt;"><span style="font-size: 15px;" class=""><font color="#333333" class=""><br class=""></font></span></div><div class="" style="margin: 0cm 0cm 0.0001pt;"><span style="font-size: 15px;" class=""><font color="#333333" class="">David</font></span></div><div class="" style="margin: 0cm 0cm 0.0001pt;"><span style="font-size: 15px;" class=""><font color="#333333" class="">Senior Partner - The Radio People</font></span></div></div><div class="" style="margin: 0cm 0cm 0.0001pt;"><br class=""></div><div apple-content-edited="true" class="">
<span><img height="151" width="151" apple-inline="yes" id="C06D1CFC-7414-48EC-B8C8-1B1F6384D36D" apple-width="yes" apple-height="yes" src="cid:620BF7C3-DE78-4694-9985-1391CDAD0832@home" class=""></span><br class="Apple-interchange-newline" style="color: rgb(0, 0, 0); font-family: Calibri; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px;"><br style="color: rgb(0, 0, 0); font-family: Calibri; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px;" class=""><div style="color: rgb(0, 0, 0); font-family: Calibri; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px;" class=""><br class=""><div style="font-family: Calibri; font-size: 14px; font-weight: normal; font-style: normal;" class=""><div style="font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; font-family: Helvetica; font-size: 12px;" class=""><span style="color: rgb(0, 0, 0);" class=""><br class=""></span></div></div></div>
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<br class=""><div><blockquote type="cite" class=""><div class="">On 2 Feb 2015, at 17:17, Pippa at Curly Radio <<a href="mailto:pippa@curlyradio.com" class="">pippa@curlyradio.com</a>> wrote:</div><br class="Apple-interchange-newline"><div class=""><div dir="ltr" style="font-family: Calibri; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px;" class=""><div style="font-size: 12pt; font-family: Calibri;" class=""><div class="">My goodness I’m surprised to read that you wanted to charge charities to advertise their events. Before I set up Wycombe Sound, another CR practitioner warned me “not to bring a charity in, because otherwise they will all want a go”.</div><div class=""> </div><div class="">In Wycombe, over two RSLs we actively invited charities to come in and talk about their work and events. Many did, and with only the shortest reference to fundraising as we wound up the interviews. Listeners loved hearing about all the good work which was going on under their noses, which otherwise they wouldn’t know about.</div><div class=""> </div><div class="">As a result of the interesting and varied local content, which obviously contained more than just interviews with charities, the audience built quickly and businesses came knocking with cash in hand<span class="Apple-converted-space"> </span><em class="">because they knew we were reaching listeners.</em> </div><div class=""> </div><div class="">Going further, in Wycombe Sound’s most recent outing, we invited ‘very small businesses’ – the sole traders, crafters, mobile hairdressers and beauticians, chimney sweeps etc, to come in for 5 minutes and talk about their businesses for free. We called it “Enterprise Hour” and ran it once a week for four weeks. I thought we would be inundated, but we weren’t – I think that type of slot takes time to build – but the listeners loved it because it roused their interest. Again, we had lots of interest in advertising from the business sector. In fact, we had to turn some away because we couldn’t give them an impact in the short time we had remaining.</div><div class=""> </div><div class="">I’m sure different strategies work for different stations. For me though, the content comes first and that in turn will build audience and revenue.</div><div class=""> </div><div class="">Pippa</div><div class="">07973 710963</div><div class="">@curly_radio</div><div class="">@wycombesound</div><div class=""> </div><div style="font-size: small; text-decoration: none; font-family: Calibri; font-weight: normal; font-style: normal; display: inline;" class=""><div style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 10pt; line-height: normal; font-family: tahoma;" class=""><div class=""> </div><div style="background-color: rgb(245, 245, 245); background-position: initial initial; background-repeat: initial initial;" class=""><div class=""><b class="">From:</b><span class="Apple-converted-space"> </span><a title="alan.coote@5digital.co.uk" href="mailto:alan.coote@5digital.co.uk" style="color: purple; text-decoration: underline;" class="">Alan Coote</a></div><div class=""><b class="">Sent:</b><span class="Apple-converted-space"> </span>Monday, February 02, 2015 4:41 PM</div><div class=""><b class="">To:</b><span class="Apple-converted-space"> </span><a title="cma-l@mailman.commedia.org.uk" href="mailto:cma-l@mailman.commedia.org.uk" style="color: purple; text-decoration: underline;" class="">'The Community Media Association Discussion List'</a></div><div class=""><b class="">Subject:</b><span class="Apple-converted-space"> </span>Re: [cma-l] Community Radio Spot Rate</div></div></div><div class=""> </div></div><div style="font-size: small; text-decoration: none; font-family: Calibri; font-weight: normal; font-style: normal; display: inline;" class=""><div class="WordSection1" style="page: WordSection1;"><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><a name="_MailEndCompose" class=""><span style="color: rgb(31, 73, 125);" class="">I had the same problem when running The Bay in Poole and Bournemouth. Without a word of a lie, 3 different charities phoned one morning asking for commercial airtime for free. I asked if they had any budget for advertising their events, 2 said yes. But none thought that we would charge!<o:p class=""></o:p></span></a></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class=""><o:p class=""></o:p></span> </div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class="">Back to the spot rate… I don’t know any station who can sell all their inventory at full rate card, so rather than £80 a day think just £20. <span class="Apple-converted-space"> </span><o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class=""><o:p class=""></o:p></span> </div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class="">Here’s another tail - At The Bay we doubled our published rates and guess what, we attracted bigger and better clients. Yes there we’re fewer and I’m not suggesting that money was rolling in, it wasn’t, but it stopped us going broke. It also meant we were selling to companies needing to raise awareness as much as generate leads – an important factor for small stations. <span class="Apple-converted-space"> </span><o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class=""><o:p class=""></o:p></span> </div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class="">To add a bit of perspective, most local commercial stations won’t get out of bed to sell a package for less than £1000 at spots rates around £4 upwards, it’s just not worth their while. The minimum to get on a Heart station is around £4500 and a regional is near double that.<span class="Apple-converted-space"> </span><o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class=""><o:p class=""></o:p></span> </div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class="">Commercial sales – yes been there, it’s difficult, but a rate of 23p a spot is surely putting the station at risk? <span class="Apple-converted-space"> </span><o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class=""><o:p class=""></o:p></span> </div><div class=""><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class="">Kind Regards</span><span style="color: rgb(31, 73, 125);" class=""><o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class="">Alan<o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class=""><o:p class=""></o:p></span> </div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><a href="http://www.letstalkbusinessonline.com/" style="color: purple; text-decoration: underline;" class="">Hear Alan Every Week on Let’s Talk Business The UK’s Premier Radio Programme For Current and Future Entrepreneurs - Now Broadcast To 5 Million People<span class="Apple-converted-space"> </span></a><span style="color: rgb(31, 73, 125);" class=""> <o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class=""><o:p class=""></o:p></span> </div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class="">Email -<span class="Apple-converted-space"> </span></span><a href="mailto:alan.coote@5digital.co.uk" style="color: purple; text-decoration: underline;" class="">alan.coote@5digital.co.uk</a><span style="color: rgb(31, 73, 125);" class=""><o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class="">Phone - 0800 949 6655<o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class="">Mobile - 07801 518858<o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class="">Twitter -<span class="Apple-converted-space"> </span></span><a href="http://www.twitter.com/TheAlanCoote" style="color: purple; text-decoration: underline;" class="">@TheAlanCoote</a><span style="color: rgb(31, 73, 125);" class=""><o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class="">Web -<span class="Apple-converted-space"> </span></span><a href="http://www.5digital.co.uk/" style="color: purple; text-decoration: underline;" class="">http://www.5digital.co.uk</a><span style="color: rgb(31, 73, 125);" class=""><o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class=""><o:p class=""></o:p></span> </div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class="">Let’s Talk Business<o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class="">Twitter -<span class="Apple-converted-space"> </span></span><a href="http://www.twitter.com/LTBShow" style="color: purple; text-decoration: underline;" class="">@LTBShow</a><span style="color: rgb(31, 73, 125);" class=""><o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class="">Web -<span class="Apple-converted-space"> </span></span><a href="http://www.letstalkbusinessonline.com/" style="color: purple; text-decoration: underline;" class="">http://www.LetsTalkBusinessOnline.com</a><span style="color: rgb(31, 73, 125);" class=""><o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class=""><o:p class=""></o:p></span> </div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class=""><span id="cid:C7E7714FE7AE4AE58A390E58D0DADF7E@PhilippaPC"><image001.gif></span><o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class="">The Media Production, Broadcasting and Training Company<o:p class=""></o:p></span></div></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(31, 73, 125);" class=""><o:p class=""></o:p></span> </div><div class=""><div style="border-top-color: rgb(181, 196, 223); border-width: 1pt medium medium; border-style: solid none none; padding: 3pt 0cm 0cm;" class=""><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><b class=""><span lang="EN-US" style="font-size: 10pt; font-family: Tahoma, sans-serif;" class="">From:</span></b><span lang="EN-US" style="font-size: 10pt; font-family: Tahoma, sans-serif;" class=""><span class="Apple-converted-space"> </span><a href="mailto:cma-l-bounces@mailman.commedia.org.uk" style="color: purple; text-decoration: underline;" class="">cma-l-bounces@mailman.commedia.org.uk</a><span class="Apple-converted-space"> </span>[<a href="mailto:cma-l-bounces@mailman.commedia.org.uk" style="color: purple; text-decoration: underline;" class="">mailto:cma-l-bounces@mailman.commedia.org.uk</a>]<span class="Apple-converted-space"> </span><b class="">On Behalf Of<span class="Apple-converted-space"> </span></b>Canalside's The Thread<br class=""><b class="">Sent:</b><span class="Apple-converted-space"> </span>02 February 2015 15:06<br class=""><b class="">To:</b><span class="Apple-converted-space"> </span>'The Community Media Association Discussion List'<br class=""><b class="">Subject:</b><span class="Apple-converted-space"> </span>Re: [cma-l] Community Radio Spot Rate<o:p class=""></o:p></span></div></div></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""></o:p> </div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="font-size: 10pt; font-family: Arial, sans-serif; color: navy;" class="">Mmm ?……………there’s the old adage ‘’we’re worth, what we can get’’ and no more.<o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="font-size: 10pt; font-family: Arial, sans-serif; color: navy;" class=""><o:p class=""></o:p></span> </div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="font-size: 10pt; font-family: Arial, sans-serif; color: navy;" class="">It’s a bit similar to going to a record fair, it depends which area you go to. A vintage record on the circuit and going for around £75 quid, might only fetch £15 at a different venue.<o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="font-size: 10pt; font-family: Arial, sans-serif; color: navy;" class="">Some areas are more wealthy than others ? is this Station operating in an area of deprivation and less businesses per-head ?<o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="font-size: 10pt; font-family: Arial, sans-serif; color: navy;" class=""><o:p class=""></o:p></span> </div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="font-size: 10pt; font-family: Arial, sans-serif; color: navy;" class="">It’s a learning curve setting the rates …. What some consider cost effective others may think too much we have a Package 1 … it cost’s = £123.34p for the WHOLE YEAR I won’t go into what you get but certainly a pub or organisation that put events is onto a winner as they get to use our events planner for free, they get an advert popping up here and there and a logo on the website ……..one woman who runs a bar in Macclesfield told me that our prices were wait for it ‘’extortionate’’ !!! her words not mine, and how could any business afford that sort of cost ?? ! I explained ‘’no no no’’ ‘’there seems to be a misunderstanding’’ ‘’this isn’t weekly or monthly, this is for the whole year’’<o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="font-size: 10pt; font-family: Arial, sans-serif; color: navy;" class="">She said words to the effect of ‘’no chance’’ <span class="Apple-converted-space"> </span><o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="font-size: 10pt; font-family: Arial, sans-serif; color: navy;" class=""><o:p class=""></o:p></span> </div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="font-size: 10pt; font-family: Arial, sans-serif; color: navy;" class="">The business does appear here and there but mainly in the areas where they can FREE-LOAD. And there lies another problem …. Some people seem to think that because we are Community Radio and we are Voluntary led then everything for some bizarre reason is free ?? this Lady was of a similar opinion, and got quite uppity.<o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="font-size: 10pt; font-family: Arial, sans-serif; color: navy;" class="">I informed her that I was coming to Town on the Friday with 6 of my mates, and we were so enthused by the Bar that we were going to spend the whole evening in there drinking ……….. presuming of course that all the Beer was free ??????<o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="font-size: 10pt; font-family: Arial, sans-serif; color: navy;" class=""><o:p class=""></o:p></span> </div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="font-size: 10pt; font-family: Arial, sans-serif; color: navy;" class="">Even after being sarcastic, she simply didn’t ‘get it’ ?? it seems to be rife in our business doesn’t it ? this ‘’’not getting it’’’ ?<o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="font-size: 10pt; font-family: Arial, sans-serif; color: navy;" class=""><o:p class=""></o:p></span> </div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="font-size: 10pt; font-family: Arial, sans-serif; color: navy;" class="">Nick<o:p class=""></o:p></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="font-size: 10pt; font-family: Arial, sans-serif; color: navy;" class=""><o:p class=""></o:p></span> </div><div class=""><div class="MsoNormal" align="center" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; text-align: center;"><span lang="EN-US" style="font-size: 12pt; font-family: 'Times New Roman', serif;" class=""><hr align="center" size="2" width="100%" class=""></span></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><b class=""><span lang="EN-US" style="font-size: 10pt; font-family: Tahoma, sans-serif;" class="">From:</span></b><span lang="EN-US" style="font-size: 10pt; font-family: Tahoma, sans-serif;" class=""><span class="Apple-converted-space"> </span><a href="mailto:cma-l-bounces@mailman.commedia.org.uk" style="color: purple; text-decoration: underline;" class="">cma-l-bounces@mailman.commedia.org.uk</a><span class="Apple-converted-space"> </span>[<a href="mailto:cma-l-bounces@mailman.commedia.org.uk" style="color: purple; text-decoration: underline;" class="">mailto:cma-l-bounces@mailman.commedia.org.uk</a>]<span class="Apple-converted-space"> </span><b class="">On Behalf Of<span class="Apple-converted-space"> </span></b>Alan Coote<br class=""><b class="">Sent:</b><span class="Apple-converted-space"> </span>02 February 2015 14:37<br class=""><b class="">To:</b><span class="Apple-converted-space"> </span><a href="mailto:cma-l@mailman.commedia.org.uk" style="color: purple; text-decoration: underline;" class="">cma-l@mailman.commedia.org.uk</a>;<span class="Apple-converted-space"> </span><a href="mailto:cma-l@commedia.org.uk" style="color: purple; text-decoration: underline;" class="">cma-l@commedia.org.uk</a><br class=""><b class="">Subject:</b><span class="Apple-converted-space"> </span>[cma-l] Community Radio Spot Rate</span><span lang="EN-US" style="font-size: 12pt; font-family: 'Times New Roman', serif;" class=""><o:p class=""></o:p></span></div></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""></o:p> </div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class="">Can your station survive if you charge 23p per spot?<o:p class=""></o:p></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""></o:p> </div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class="">I just had a 2 minute look around the web at community radio rate cards and found a station (it shall remain nameless) which, even if they sold their whole inventory 24x7, would make less than £80 per day.<o:p class=""></o:p></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""></o:p> </div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class="">The reality is more likely to be £20 per day income at that spot rate. <span class="Apple-converted-space"> </span><o:p class=""></o:p></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""></o:p> </div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class="">As far as I can tell the station isn’t funded by a parent organisation, they don’t run a membership scheme and there’s little off air income either, so it’s difficult to see how they could manage their running costs. <span class="Apple-converted-space"> </span><o:p class=""></o:p></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""></o:p> </div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class="">Personally I think this is nuts and also devalues the medium. Come on guys… know your worth. <span class="Apple-converted-space"> </span><o:p class=""></o:p></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""></o:p> </div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class="">Kind Regards<o:p class=""></o:p></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class="">Alan<o:p class=""></o:p></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""></o:p> </div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class="">Alan Coote<o:p class=""></o:p></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class="">Managing Director<o:p class=""></o:p></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class="">5 Digital Limited<o:p class=""></o:p></div><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""></o:p> </div><p class="MsoNormal" style="margin: 0cm 0cm 12pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 12pt; font-family: 'Times New Roman', serif;" class=""><o:p class=""></o:p></span> </p><div class="MsoNormal" align="center" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; text-align: center;"><span style="font-size: 12pt; font-family: 'Times New Roman', serif;" class=""><hr align="center" size="1" width="99%" noshade="" style="color: rgb(144, 144, 144);" class=""></span></div><table class="MsoNormalTable" cellspacing="0" cellpadding="0" border="0" style="border-collapse: collapse;"><tbody class=""><tr class=""><td style="padding: 0cm 11.25pt 0cm 6pt;" class=""><div style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="font-size: 12pt; font-family: 'Times New Roman', serif;" class=""><a href="http://www.avast.com/" style="color: purple; text-decoration: underline;" class=""><span style="text-decoration: none;" class=""><img id="_x0000_i1027" border="0" src="http://static.avast.com/emails/avast-mail-stamp.png" class=""></span></a><o:p class=""></o:p></span></div></td><td style="padding: 0.75pt;" class=""><p style="margin-right: 0cm; margin-left: 0cm; font-size: 12pt; font-family: 'Times New Roman', serif;" class=""><span style="font-family: Calibri, sans-serif; color: rgb(61, 77, 90);" class="">This email is free from viruses and malware because<span class="Apple-converted-space"> </span><a href="http://www.avast.com/" style="color: purple; text-decoration: underline;" class="">avast! 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