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</o:shapelayout></xml><![endif]--></head><body lang=EN-GB link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><a name="_MailEndCompose"><span style='color:#1F497D'>Hi Pippa,<o:p></o:p></span></a></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>I’m really pleased to hear you have an enterprise hour. <o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>--<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>This is not a plug… (ok it is) - Very soon there’s news for Let’s Talk Business partner stations about earning from our affiliate scheme, message me below if you want to air the programme – end of commercial.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>--<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Of course one should help charities if you can, but why should you not ask for an appropriate payment if they have an advertising or marketing budget – many do.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>By all means spread your love but I think it’s important to be consistent and transparent. I found a solution which worked was to give full support to a nominated charity or two and have a charities rate card for the rest. <o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><div><p class=MsoNormal><span style='color:#1F497D'>Just so you don’t think we’re heartless bunch, 5 Digital are currently helping a local cancer support charity, several other foundations and not-for-profits. <o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Kind Regards</span><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Alan<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><a href="http://www.letstalkbusinessonline.com/">Hear Alan Every Week on Let’s Talk Business The UK’s Premier Radio Programme For Current and Future Entrepreneurs - Now Broadcast To 5 Million People </a><span style='color:#1F497D'> <o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Email - </span><a href="mailto:alan.coote@5digital.co.uk">alan.coote@5digital.co.uk</a><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Phone - 0800 949 6655<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Mobile - 07801 518858<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Twitter - </span><a href="http://www.twitter.com/TheAlanCoote">@TheAlanCoote</a><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Web - </span><a href="http://www.5digital.co.uk/">http://www.5digital.co.uk</a><span style='color:#1F497D'> <o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Let’s Talk Business<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Twitter - </span><a href="http://www.twitter.com/LTBShow">@LTBShow</a><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Web - </span><a href="http://www.letstalkbusinessonline.com/">http://www.LetsTalkBusinessOnline.com</a><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><img border=0 width=200 height=71 id="_x0000_i1030" src="cid:image001.gif@01D03F0F.9662EFB0" alt="cid:image001.gif@01CE03CD.223AC920"><o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>The Media Production, Broadcasting and Training Company<o:p></o:p></span></p></div><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> cma-l-bounces@mailman.commedia.org.uk [mailto:cma-l-bounces@mailman.commedia.org.uk] <b>On Behalf Of </b>Pippa at Curly Radio<br><b>Sent:</b> 02 February 2015 17:18<br><b>To:</b> 'The Community Media Association Discussion List'<br><b>Subject:</b> Re: [cma-l] Community Radio Spot Rate<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><div><div><div><p class=MsoNormal><span style='font-size:12.0pt;color:black'>My goodness I’m surprised to read that you wanted to charge charities to advertise their events. Before I set up Wycombe Sound, another CR practitioner warned me “not to bring a charity in, because otherwise they will all want a go”.<o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:12.0pt;color:black'> <o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:12.0pt;color:black'>In Wycombe, over two RSLs we actively invited charities to come in and talk about their work and events. Many did, and with only the shortest reference to fundraising as we wound up the interviews. Listeners loved hearing about all the good work which was going on under their noses, which otherwise they wouldn’t know about.<o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:12.0pt;color:black'> <o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:12.0pt;color:black'>As a result of the interesting and varied local content, which obviously contained more than just interviews with charities, the audience built quickly and businesses came knocking with cash in hand <em><span style='font-family:"Calibri","sans-serif"'>because they knew we were reaching listeners.</span></em> <o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:12.0pt;color:black'> <o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:12.0pt;color:black'>Going further, in Wycombe Sound’s most recent outing, we invited ‘very small businesses’ – the sole traders, crafters, mobile hairdressers and beauticians, chimney sweeps etc, to come in for 5 minutes and talk about their businesses for free. We called it “Enterprise Hour” and ran it once a week for four weeks. I thought we would be inundated, but we weren’t – I think that type of slot takes time to build – but the listeners loved it because it roused their interest. Again, we had lots of interest in advertising from the business sector. In fact, we had to turn some away because we couldn’t give them an impact in the short time we had remaining.<o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:12.0pt;color:black'> <o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:12.0pt;color:black'>I’m sure different strategies work for different stations. For me though, the content comes first and that in turn will build audience and revenue.<o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:12.0pt;color:black'> <o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:12.0pt;color:black'>Pippa<o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:12.0pt;color:black'>07973 710963<o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:12.0pt;color:black'>@curly_radio<o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:12.0pt;color:black'>@wycombesound<o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:12.0pt;color:black'> <o:p></o:p></span></p></div><div><div><div><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black'> <o:p></o:p></span></p></div><div><div><p class=MsoNormal style='background:whitesmoke'><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black'>From:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black'> <a href="mailto:alan.coote@5digital.co.uk" title="alan.coote@5digital.co.uk">Alan Coote</a> <o:p></o:p></span></p></div><div><p class=MsoNormal style='background:whitesmoke'><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black'>Sent:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black'> Monday, February 02, 2015 4:41 PM<o:p></o:p></span></p></div><div><p class=MsoNormal style='background:whitesmoke'><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black'>To:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black'> <a href="mailto:cma-l@mailman.commedia.org.uk" title="cma-l@mailman.commedia.org.uk">'The Community Media Association Discussion List'</a> <o:p></o:p></span></p></div><div><p class=MsoNormal style='background:whitesmoke'><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black'>Subject:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black'> Re: [cma-l] Community Radio Spot Rate<o:p></o:p></span></p></div></div></div><div><p class=MsoNormal><span style='font-size:12.0pt;color:black'> <o:p></o:p></span></p></div></div><div><p class=MsoNormal><span style='color:#1F497D'>I had the same problem when running The Bay in Poole and Bournemouth. Without a word of a lie, 3 different charities phoned one morning asking for commercial airtime for free. I asked if they had any budget for advertising their events, 2 said yes. But none thought that we would charge!<o:p></o:p></span></p><p class=MsoNormal><span style='color:black'> </span><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Back to the spot rate… I don’t know any station who can sell all their inventory at full rate card, so rather than £80 a day think just £20. <o:p></o:p></span></p><p class=MsoNormal><span style='color:black'> </span><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Here’s another tail - At The Bay we doubled our published rates and guess what, we attracted bigger and better clients. Yes there we’re fewer and I’m not suggesting that money was rolling in, it wasn’t, but it stopped us going broke. It also meant we were selling to companies needing to raise awareness as much as generate leads – an important factor for small stations. <o:p></o:p></span></p><p class=MsoNormal><span style='color:black'> </span><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>To add a bit of perspective, most local commercial stations won’t get out of bed to sell a package for less than £1000 at spots rates around £4 upwards, it’s just not worth their while. The minimum to get on a Heart station is around £4500 and a regional is near double that. <o:p></o:p></span></p><p class=MsoNormal><span style='color:black'> </span><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Commercial sales – yes been there, it’s difficult, but a rate of 23p a spot is surely putting the station at risk? <o:p></o:p></span></p><p class=MsoNormal><span style='color:black'> </span><span style='color:#1F497D'><o:p></o:p></span></p><div><p class=MsoNormal><span style='color:#1F497D'>Kind Regards<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Alan<o:p></o:p></span></p><p class=MsoNormal><span style='color:black'> </span><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='color:black'><a href="http://www.letstalkbusinessonline.com/">Hear Alan Every Week on Let’s Talk Business The UK’s Premier Radio Programme For Current and Future Entrepreneurs - Now Broadcast To 5 Million People </a></span><span style='color:#1F497D'> <o:p></o:p></span></p><p class=MsoNormal><span style='color:black'> </span><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Email - </span><span style='color:black'><a href="mailto:alan.coote@5digital.co.uk">alan.coote@5digital.co.uk</a></span><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Phone - 0800 949 6655<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Mobile - 07801 518858<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Twitter - </span><span style='color:black'><a href="http://www.twitter.com/TheAlanCoote">@TheAlanCoote</a></span><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Web - </span><span style='color:black'><a href="http://www.5digital.co.uk/">http://www.5digital.co.uk</a></span><span style='color:#1F497D'> <o:p></o:p></span></p><p class=MsoNormal><span style='color:black'> </span><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Let’s Talk Business<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Twitter - </span><span style='color:black'><a href="http://www.twitter.com/LTBShow">@LTBShow</a></span><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Web - </span><span style='color:black'><a href="http://www.letstalkbusinessonline.com/">http://www.LetsTalkBusinessOnline.com</a></span><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='color:black'> </span><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><img border=0 width=200 height=71 id="Picture_x0020_1" src="cid:image001.gif@01D03F0F.9662EFB0" alt="cid:image001.gif@01CE03CD.223AC920"><o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>The Media Production, Broadcasting and Training Company<o:p></o:p></span></p></div><p class=MsoNormal><span style='color:black'> </span><span style='color:#1F497D'><o:p></o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black'>From:</span></b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black'> <a href="mailto:cma-l-bounces@mailman.commedia.org.uk">cma-l-bounces@mailman.commedia.org.uk</a> [<a href="mailto:cma-l-bounces@mailman.commedia.org.uk">mailto:cma-l-bounces@mailman.commedia.org.uk</a>] <b>On Behalf Of </b>Canalside's The Thread<br><b>Sent:</b> 02 February 2015 15:06<br><b>To:</b> 'The Community Media Association Discussion List'<br><b>Subject:</b> Re: [cma-l] Community Radio Spot Rate<o:p></o:p></span></p></div></div><p class=MsoNormal><span style='color:black'> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'>Mmm ?……………there’s the old adage ‘’we’re worth, what we can get’’ and no more.<o:p></o:p></span></p><p class=MsoNormal><span style='color:black'> </span><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'>It’s a bit similar to going to a record fair, it depends which area you go to. A vintage record on the circuit and going for around £75 quid, might only fetch £15 at a different venue.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'>Some areas are more wealthy than others ? is this Station operating in an area of deprivation and less businesses per-head ?<o:p></o:p></span></p><p class=MsoNormal><span style='color:black'> </span><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'>It’s a learning curve setting the rates …. What some consider cost effective others may think too much we have a Package 1 … it cost’s = £123.34p for the WHOLE YEAR I won’t go into what you get but certainly a pub or organisation that put events is onto a winner as they get to use our events planner for free, they get an advert popping up here and there and a logo on the website ……..one woman who runs a bar in Macclesfield told me that our prices were wait for it ‘’extortionate’’ !!! her words not mine, and how could any business afford that sort of cost ?? ! I explained ‘’no no no’’ ‘’there seems to be a misunderstanding’’ ‘’this isn’t weekly or monthly, this is for the whole year’’<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'>She said words to the effect of ‘’no chance’’ <o:p></o:p></span></p><p class=MsoNormal><span style='color:black'> </span><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'>The business does appear here and there but mainly in the areas where they can FREE-LOAD. And there lies another problem …. Some people seem to think that because we are Community Radio and we are Voluntary led then everything for some bizarre reason is free ?? this Lady was of a similar opinion, and got quite uppity.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'>I informed her that I was coming to Town on the Friday with 6 of my mates, and we were so enthused by the Bar that we were going to spend the whole evening in there drinking ……….. presuming of course that all the Beer was free ??????<o:p></o:p></span></p><p class=MsoNormal><span style='color:black'> </span><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'>Even after being sarcastic, she simply didn’t ‘get it’ ?? it seems to be rife in our business doesn’t it ? this ‘’’not getting it’’’ ?<o:p></o:p></span></p><p class=MsoNormal><span style='color:black'> </span><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'>Nick<o:p></o:p></span></p><p class=MsoNormal><span style='color:black'> </span><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'><o:p></o:p></span></p><div><div class=MsoNormal align=center style='text-align:center'><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif";color:black'><hr size=2 width="100%" align=center></span></div><p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black'>From:</span></b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black'> <a href="mailto:cma-l-bounces@mailman.commedia.org.uk">cma-l-bounces@mailman.commedia.org.uk</a> [<a href="mailto:cma-l-bounces@mailman.commedia.org.uk">mailto:cma-l-bounces@mailman.commedia.org.uk</a>] <b>On Behalf Of </b>Alan Coote<br><b>Sent:</b> 02 February 2015 14:37<br><b>To:</b> <a href="mailto:cma-l@mailman.commedia.org.uk">cma-l@mailman.commedia.org.uk</a>; <a href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</a><br><b>Subject:</b> [cma-l] Community Radio Spot Rate</span><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif";color:black'><o:p></o:p></span></p></div><p class=MsoNormal><span style='color:black'> <o:p></o:p></span></p><p class=MsoNormal><span style='color:black'>Can your station survive if you charge 23p per spot?<o:p></o:p></span></p><p class=MsoNormal><span style='color:black'> <o:p></o:p></span></p><p class=MsoNormal><span style='color:black'>I just had a 2 minute look around the web at community radio rate cards and found a station (it shall remain nameless) which, even if they sold their whole inventory 24x7, would make less than £80 per day.<o:p></o:p></span></p><p class=MsoNormal><span style='color:black'> <o:p></o:p></span></p><p class=MsoNormal><span style='color:black'>The reality is more likely to be £20 per day income at that spot rate. <o:p></o:p></span></p><p class=MsoNormal><span style='color:black'> <o:p></o:p></span></p><p class=MsoNormal><span style='color:black'>As far as I can tell the station isn’t funded by a parent organisation, they don’t run a membership scheme and there’s little off air income either, so it’s difficult to see how they could manage their running costs. <o:p></o:p></span></p><p class=MsoNormal><span style='color:black'> <o:p></o:p></span></p><p class=MsoNormal><span style='color:black'>Personally I think this is nuts and also devalues the medium. Come on guys… know your worth. <o:p></o:p></span></p><p class=MsoNormal><span style='color:black'> <o:p></o:p></span></p><p class=MsoNormal><span style='color:black'>Kind Regards<o:p></o:p></span></p><p class=MsoNormal><span style='color:black'>Alan<o:p></o:p></span></p><p class=MsoNormal><span style='color:black'> <o:p></o:p></span></p><p class=MsoNormal><span style='color:black'>Alan Coote<o:p></o:p></span></p><p class=MsoNormal><span style='color:black'>Managing Director<o:p></o:p></span></p><p class=MsoNormal><span style='color:black'>5 Digital Limited<o:p></o:p></span></p><p class=MsoNormal><span style='color:black'> <o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:12.0pt'><span style='color:black'> </span><span style='font-size:12.0pt;font-family:"Times New Roman","serif";color:black'><o:p></o:p></span></p><div class=MsoNormal align=center style='text-align:center'><span style='font-size:12.0pt;font-family:"Times New Roman","serif";color:black'><hr size=1 width="99%" noshade style='color:#909090' align=center></span></div><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 style='border-collapse:collapse'><tr><td style='padding:0cm 11.25pt 0cm 6.0pt'><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Times New Roman","serif";color:black'><a href="http://www.avast.com/"><span style='text-decoration:none'><img border=0 id="_x0000_i1028" src="http://static.avast.com/emails/avast-mail-stamp.png"></span></a><o:p></o:p></span></p></td><td style='padding:.75pt .75pt .75pt .75pt'><p><span style='font-family:"Calibri","sans-serif";color:#3D4D5A'>This email is free from viruses and malware because <a href="http://www.avast.com/">avast! 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