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<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Mmm ?……………there’s
the old adage ‘’we’re worth, what we can get’’
and no more.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>It’s a bit similar to going to a
record fair, it depends which area you go to. A vintage record on the circuit
and going for around £75 quid, might only fetch £15 at a different venue.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Some areas are more wealthy than others
? is this Station operating in an area of deprivation and less businesses
per-head ?<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>It’s a learning curve setting the
rates …. What some consider cost effective others may think too
much we have a Package 1 … it cost’s = £123.34p for
the WHOLE YEAR I won’t go into what you get but certainly a pub or
organisation that put events is onto a winner as they get to use our events
planner for free, they get an advert popping up here and there and a logo on
the website ……..one woman who runs a bar in Macclesfield told me
that our prices were wait for it ‘’extortionate’’
!!! her words not mine, and how could any business afford that sort of cost
?? ! I explained ‘’no no no’’ ‘’there
seems to be a misunderstanding’’ ‘’this isn’t
weekly or monthly, this is for the whole year’’<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>She said words to the effect of ‘’no
chance’’ <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>The business does appear here and there
but mainly in the areas where they can FREE-LOAD. And there lies another
problem …. Some people seem to think that because we are Community Radio
and we are Voluntary led then everything for some bizarre reason is free
?? this Lady was of a similar opinion, and got quite uppity.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>I informed her that I was coming to Town
on the Friday with 6 of my mates, and we were so enthused by the Bar that we
were going to spend the whole evening in there drinking ………..
presuming of course that all the Beer was free ??????<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Even after being sarcastic, she simply
didn’t ‘get it’ ?? it seems to be rife in our business
doesn’t it ? this ‘’’not getting it’’’
?<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Nick<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><b><font size=2 face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</span></font></b><font
size=2 face=Tahoma><span lang=EN-US style='font-size:10.0pt;font-family:Tahoma'>
cma-l-bounces@mailman.commedia.org.uk
[mailto:cma-l-bounces@mailman.commedia.org.uk] <b><span style='font-weight:
bold'>On Behalf Of </span></b>Alan Coote<br>
<b><span style='font-weight:bold'>Sent:</span></b> 02 February 2015 14:37<br>
<b><span style='font-weight:bold'>To:</span></b> cma-l@mailman.commedia.org.uk;
cma-l@commedia.org.uk<br>
<b><span style='font-weight:bold'>Subject:</span></b> [cma-l] Community Radio
Spot Rate</span></font><font size=3 face="Times New Roman"><span lang=EN-US
style='font-size:12.0pt;font-family:"Times New Roman"'><o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'>Can
your station survive if you charge 23p per spot?<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'>I
just had a 2 minute look around the web at community radio rate cards and found
a station (it shall remain nameless) which, even if they sold their whole
inventory 24x7, would make less than £80 per day.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'>The
reality is more likely to be £20 per day income at that spot rate. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'>As
far as I can tell the station isn’t funded by a parent organisation, they
don’t run a membership scheme and there’s little off air income
either, so it’s difficult to see how they could manage their running
costs. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'>Personally
I think this is nuts and also devalues the medium. Come on guys…
know your worth. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'>Kind
Regards<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'>Alan<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'>Alan
Coote<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'>Managing
Director<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'>5
Digital Limited<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'><o:p> </o:p></span></font></p>
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