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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">There is a problem here, and one that is probably unique to community radio. As stations we want to allow people to make the programmes they feel their community
want to hear. We should also allow them access to the airwaves. However, there is a balance between leaving the studio open for anyone to wander in and start broadcasting, and dictating what they need to say in every link. At times it can feel like presenters
have the whip hand, after all without them we’re screwed. If we don’t pay them, then how far can we push them into doing stuff they don’t want to do. Can we make the music fan interview the local charity group about their fundraising bike ride if they really
don’t want to? It’s tricky. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">I’d agree it’s about explaining what the responsibility is off being on the air, and who it is who actually the owns the airtime. It’s also about the community
of the station, and persuading volunteers that what they collectively is important but only if they pull together, and in the same direction. I’m often torn about the sound of a station. I love the fact that when I put on some community stations I hear music
I’d never normally hear, and voices I’d never normally hear at all times of the day. Marginalised voices are there front and centre in the middle of the day, and not cast aside to the wee small hours. At the same time, some stations try this and just seem
to lurch around with no clear sense of what it is they are trying to do. This is where good management comes in, people who can steer the ship on a steady course but still allow volunteers to feel empowered enough to do their own thing, but motivated enough
to listen to direction and see the station as a whole, to which they contribute.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">I’d agree we don’t want one sound, but we also should be a network. A network that shares ideas, content, people, equipment and support. We should work (and
join) the CMA to help us speak with one voice. In the same way that we are discussing whether presenters have too much control to do what they like, is there a sense that as a sector we often don’t speak with the same voice enough? And if we did, that voice
might stand a greater chance of being heard? <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">I’m sure there is a research project in there…. If only I had the time<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Richard<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Richard Berry<br>
Senior Lecturer in Radio / Spark FM Station Manager<br>
Room 101B, David Puttnam Media Centre,<br>
University of Sunderland, SR6 0DD<br>
(+44) 0191 515 2239</span></b><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><a href="https://www.facebook.com/sunderlanduniversityFADM" target="_blank"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;text-decoration:none"><img border="0" width="48" height="48" id="Picture_x0020_22" src="cid:image001.png@01D03567.2E5ACA70" alt="cid:image001.png@01CF83D7.DCFA9250"></span></a><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black"> </span><a href="http://www.twitter.com/richardberryuk" target="_blank"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;text-decoration:none"><img border="0" width="48" height="48" id="Picture_x0020_21" src="cid:image002.png@01D03567.2E5ACA70" alt="cid:image002.png@01CF83D7.DCFA9250"></span></a><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black">
</span><a href="http://www.sunderland.ac.uk/faculties/adm/" target="_blank"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;text-decoration:none"><img border="0" width="135" height="63" id="Picture_x0020_20" src="cid:image003.jpg@01D03567.2E5ACA70" alt="cid:image003.jpg@01CF83D7.DCFA9250"></span></a><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black">
</span><a href="http://www.sparksunderland.com/"><span style="color:#1F497D;text-decoration:none"><img border="0" width="60" height="56" id="Picture_x0020_23" src="cid:image006.jpg@01D03567.2F396AA0" alt="spark_logo_masterbrand"></span></a><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black"> </span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> cma-l-bounces@mailman.commedia.org.uk [mailto:cma-l-bounces@mailman.commedia.org.uk]
<b>On Behalf Of </b>Neilm<br>
<b>Sent:</b> 20 January 2015 18:28<br>
<b>To:</b> The Community Media Association Discussion List<br>
<b>Subject:</b> Re: [cma-l] Cat Among The Pigeons...!<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">At last sense! Have spent the last week with my finger on the delete button !<o:p></o:p></p>
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<p class="MsoNormal">Neil<o:p></o:p></p>
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<p class="MsoNormal">Susy Radio<br>
<br>
Sent from my iPhone<o:p></o:p></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><br>
On 20 Jan 2015, at 17:33, CMA-L <<a href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</a>> wrote:<o:p></o:p></p>
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<p class="MsoNormal">---------- Forwarded message ----------<br>
From: Terry Doyle <<a href="mailto:terrydoyle@nnbc.co.uk">terrydoyle@nnbc.co.uk</a>><br>
<br>
Hi<br>
<br>
I have spent some time reading through some of the threads here and my temperature is rising slowly as my anger threshold gets closer. Two points!<br>
<br>
<b><u>1.Presenters With Their Own Agenda?</u></b><br>
<br>
What are they doing on your station in the first place and more importantly, why do you allow them to broadcast in the first place?<br>
<br>
It doesn’t matter if they are volunteers! Just because you don’t pay them does not give them the right to use your station to broadcast the little radio station in their heads.<br>
<br>
Solution! Get them to sign a voluntary agreement that says they follow the station format/guidelines designed by you - The Station Manager (you have got a written station/programmes format… don’t you?).<br>
<br>
If they don’t sign this agreement, they don’t get within fifty yards of a mic. If they do sign and break the rules then… you can wave goodbye and replace them with someone who will follow station direction…simple!<br>
<br>
Presenters on air with their own agenda = weak programme management.<br>
<br>
<b><u>2. Common Station Imaging Across Community Radio</u></b><br>
<br>
NO NO NO. We are NOT a network and when we start to think we are… we move towards our own downfall!<br>
<br>
Think individuality, creativity and innovation.<br>
<br>
Terry Doyle<br>
<br>
NNBC<o:p></o:p></p>
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