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<DIV><FONT size=2 face=Tahoma>I agree, those are two clearly identifiable poles
in community-based radio. The Highlands and Islands stations, including us, are
firmly in Group B, but in the urban areas there's more of a tendency to Group
A.</FONT></DIV>
<DIV><FONT size=2 face=Tahoma></FONT> </DIV>
<DIV><FONT size=2 face=Tahoma>Alex</FONT></DIV>
<BLOCKQUOTE
style="BORDER-LEFT: #000000 2px solid; PADDING-LEFT: 5px; PADDING-RIGHT: 0px; MARGIN-LEFT: 5px; MARGIN-RIGHT: 0px">
<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="FONT: 10pt arial; BACKGROUND: #e4e4e4; font-color: black"><B>From:</B>
<A title=pippa@curlyradio.com href="mailto:pippa@curlyradio.com">Pippa at
Curly Radio</A> </DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A
title=cma-l@mailman.commedia.org.uk
href="mailto:cma-l@mailman.commedia.org.uk">'The Community Media Association
Discussion List'</A> </DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Wednesday, January 21, 2015 1:21
PM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> Re: [cma-l] Cat Among The
Pigeons...!</DIV>
<DIV><BR></DIV>
<DIV dir=ltr>
<DIV style="FONT-FAMILY: 'Calibri'; COLOR: #000000; FONT-SIZE: 12pt">
<DIV>The ‘letting volunteers do their own thing’ debate is an interesting one
and I think it boils down to what your objectives are as a station, and how
you measure success. At this point we need to recognise that we are not
all trying to create the same thing – and funding comes into this debate
too.</DIV>
<DIV> </DIV>
<DIV>So to take two extremes-</DIV>
<DIV> </DIV>
<DIV>Group A using radio as a vehicle to deliver community projects – funded
by grants – measure success by number of people trained, skills delivered,
employability, development of media to support a health campaign etc </DIV>
<DIV> </DIV>
<DIV>Group B providing a local radio service where the commercial alternative
is inadequate (because the only local element is the news and ads) – measure
success by audience numbers, community cohesion, recall and recognition for
local organisations who have benefitted from coverage, and yes Revenue which
is then re-invested.</DIV>
<DIV> </DIV>
<DIV>Neither approach is wrong or right imho.</DIV>
<DIV> </DIV>
<DIV>I’m firmly in the B camp. Content strictly controlled to appeal to
target audience during core hours. The best presenters in the key slots,
with new volunteers working alongside. Volunteers on their way up the
ladder in the evenings and weekends. Succession plan in place.</DIV>
<DIV> </DIV>
<DIV>Great content = audience = revenue = resources for growth</DIV>
<DIV> </DIV>
<DIV>And ‘growth’ doesn’t refer to geography, but in many other ways (subject
for another discussion).</DIV>
<DIV> </DIV>
<DIV>Have a great day everyone and thank you for your inputs.</DIV>
<DIV> </DIV>
<DIV>Pippa</DIV>
<DIV> </DIV>
<DIV> </DIV>
<DIV> </DIV>
<DIV> </DIV>
<DIV> </DIV>
<DIV> </DIV>
<DIV> </DIV>
<DIV> </DIV>
<DIV
style="FONT-STYLE: normal; DISPLAY: inline; FONT-FAMILY: 'Calibri'; COLOR: #000000; FONT-SIZE: small; FONT-WEIGHT: normal; TEXT-DECORATION: none">
<DIV style="FONT: 10pt tahoma">
<DIV> </DIV>
<DIV style="BACKGROUND: #f5f5f5">
<DIV style="font-color: black"><B>From:</B> <A title=cma@nnbc.co.uk
href="mailto:cma@nnbc.co.uk">CMA Forum</A> </DIV>
<DIV><B>Sent:</B> Wednesday, January 21, 2015 11:32 AM</DIV>
<DIV><B>To:</B> <A title=cma-l@mailman.commedia.org.uk
href="mailto:cma-l@mailman.commedia.org.uk">'The Community Media Association
Discussion List'</A> </DIV>
<DIV><B>Subject:</B> Re: [cma-l] Cat Among The Pigeons...!</DIV></DIV></DIV>
<DIV> </DIV></DIV>
<DIV
style="FONT-STYLE: normal; DISPLAY: inline; FONT-FAMILY: 'Calibri'; COLOR: #000000; FONT-SIZE: small; FONT-WEIGHT: normal; TEXT-DECORATION: none">
<DIV class=WordSection1>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt">Hi
Richard, <o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt">I
think you miss the point…if I have 100 presenters doing their own thing I have
a station not worth listening to. In this scenario ‘the lunatics have taken
over the asylum’ and unfortunately that is what some stations sound like…
listeners are not stupid and will go elsewhere!<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt">If
I have 100 presenters who present programmes of any kind that have been
subject to documented discussion and agreement in advance by the person who
holds overall editorial control (setting a standard) you have a managed
station output monitored and focussed. <o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt">Community
station managers forget that YOU HAVE TO MANAGE YOUR OUTPUT. Regardless of the
fact that you are a community station, your output is your product. If
you don’t… Take next turn left down the road to Ruin.<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt">Presenters
are expendable… However, lose a sales person and you lose six months revenue
and that’s another story.<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt">Rgds<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt">Terry
Doyle<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt"><o:p></o:p></SPAN> </P>
<DIV>
<DIV
style="BORDER-BOTTOM: medium none; BORDER-LEFT: medium none; PADDING-BOTTOM: 0cm; PADDING-LEFT: 0cm; PADDING-RIGHT: 0cm; BORDER-TOP: #b5c4df 1pt solid; BORDER-RIGHT: medium none; PADDING-TOP: 3pt">
<P class=MsoNormal><B><SPAN
style="FONT-FAMILY: 'Tahoma','sans-serif'; FONT-SIZE: 10pt"
lang=EN-US>From:</SPAN></B><SPAN
style="FONT-FAMILY: 'Tahoma','sans-serif'; FONT-SIZE: 10pt" lang=EN-US>
cma-l-bounces@mailman.commedia.org.uk
[mailto:cma-l-bounces@mailman.commedia.org.uk] <B>On Behalf Of </B>Richard
Berry<BR><B>Sent:</B> 21 January 2015 10:44<BR><B>To:</B> The Community Media
Association Discussion List<BR><B>Subject:</B> Re: [cma-l] Cat Among The
Pigeons...!<o:p></o:p></SPAN></P></DIV></DIV>
<P class=MsoNormal><o:p></o:p> </P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt">There
is a problem here, and one that is probably unique to community radio. As
stations we want to allow people to make the programmes they feel their
community want to hear. We should also allow them access to the airwaves.
However, there is a balance between leaving the studio open for anyone to
wander in and start broadcasting, and dictating what they need to say in every
link. At times it can feel like presenters have the whip hand, after all
without them we’re screwed. If we don’t pay them, then how far can we push
them into doing stuff they don’t want to do. Can we make the music fan
interview the local charity group about their fundraising bike ride if they
really don’t want to? It’s tricky. <o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt">I’d
agree it’s about explaining what the responsibility is off being on the air,
and who it is who actually the owns the airtime. It’s also about the community
of the station, and persuading volunteers that what they collectively is
important but only if they pull together, and in the same direction. I’m often
torn about the sound of a station. I love the fact that when I put on some
community stations I hear music I’d never normally hear, and voices I’d never
normally hear at all times of the day. Marginalised voices are there front and
centre in the middle of the day, and not cast aside to the wee small hours. At
the same time, some stations try this and just seem to lurch around with no
clear sense of what it is they are trying to do. This is where good management
comes in, people who can steer the ship on a steady course but still allow
volunteers to feel empowered enough to do their own thing, but motivated
enough to listen to direction and see the station as a whole, to which they
contribute. <o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt">I’d
agree we don’t want one sound, but we also should be a network. A network that
shares ideas, content, people, equipment and support. We should work (and
join) the CMA to help us speak with one voice. In the same way that we are
discussing whether presenters have too much control to do what they like, is
there a sense that as a sector we often don’t speak with the same voice
enough? And if we did, that voice might stand a greater chance of being heard?
<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt">I’m
sure there is a research project in there…. If only I had the
time<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt">Richard<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt"><o:p></o:p></SPAN> </P>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><B><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt">Richard
Berry<BR>Senior Lecturer in Radio / Spark FM Station Manager<BR>Room 101B,
David Puttnam Media Centre,<BR>University of Sunderland, SR6 0DD<BR>(+44) 0191
515 2239<o:p></o:p></SPAN></B></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><A href="https://www.facebook.com/sunderlanduniversityFADM"
target=_blank><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt; TEXT-DECORATION: none"><IMG
id=Picture_x0020_22 border=0 alt=cid:image001.png@01CF83D7.DCFA9250
src="cid:4BEAAD5579F44025BD77648BA01B644E@TLRPC01" width=48
height=48></SPAN></A><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black; FONT-SIZE: 11pt">
</SPAN><A href="http://www.twitter.com/richardberryuk" target=_blank><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt; TEXT-DECORATION: none"><IMG
id=Picture_x0020_21 border=0 alt=cid:image002.png@01CF83D7.DCFA9250
src="cid:A99A6A750EF54D71B19D542180563796@TLRPC01" width=48
height=48></SPAN></A><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black; FONT-SIZE: 11pt">
</SPAN><A href="http://www.sunderland.ac.uk/faculties/adm/"
target=_blank><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt; TEXT-DECORATION: none"><IMG
id=Picture_x0020_20 border=0 alt=cid:image003.jpg@01CF83D7.DCFA9250
src="cid:A9C10D5310F345C69DB07D0F31F615B8@TLRPC01" width=135
height=63></SPAN></A><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black; FONT-SIZE: 11pt">
</SPAN><A href="http://www.sparksunderland.com/"><SPAN
style="COLOR: #1f497d; TEXT-DECORATION: none"><IMG id=Picture_x0020_23
border=0 alt=spark_logo_masterbrand
src="cid:A70D0E5E38A543519BA11364BAC1DD31@TLRPC01" width=60
height=56></SPAN></A><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black; FONT-SIZE: 11pt">
</SPAN><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt"><o:p></o:p></SPAN></P></DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #1f497d; FONT-SIZE: 11pt"><o:p></o:p></SPAN> </P>
<DIV>
<DIV
style="BORDER-BOTTOM: medium none; BORDER-LEFT: medium none; PADDING-BOTTOM: 0cm; PADDING-LEFT: 0cm; PADDING-RIGHT: 0cm; BORDER-TOP: #b5c4df 1pt solid; BORDER-RIGHT: medium none; PADDING-TOP: 3pt">
<P class=MsoNormal><B><SPAN
style="FONT-FAMILY: 'Tahoma','sans-serif'; FONT-SIZE: 10pt"
lang=EN-US>From:</SPAN></B><SPAN
style="FONT-FAMILY: 'Tahoma','sans-serif'; FONT-SIZE: 10pt" lang=EN-US> <A
href="mailto:cma-l-bounces@mailman.commedia.org.uk">cma-l-bounces@mailman.commedia.org.uk</A>
[<A
href="mailto:cma-l-bounces@mailman.commedia.org.uk">mailto:cma-l-bounces@mailman.commedia.org.uk</A>]
<B>On Behalf Of </B>Neilm<BR><B>Sent:</B> 20 January 2015 18:28<BR><B>To:</B>
The Community Media Association Discussion List<BR><B>Subject:</B> Re: [cma-l]
Cat Among The Pigeons...!<o:p></o:p></SPAN></P></DIV></DIV>
<P class=MsoNormal><o:p></o:p> </P>
<DIV>
<P class=MsoNormal>At last sense! Have spent the last week with my finger on
the delete button !<o:p></o:p></P></DIV>
<DIV>
<P class=MsoNormal>Neil<o:p></o:p></P></DIV>
<DIV>
<P class=MsoNormal>Susy Radio<BR><BR>Sent from my iPhone<o:p></o:p></P></DIV>
<DIV>
<P style="MARGIN-BOTTOM: 12pt" class=MsoNormal><BR>On 20 Jan 2015, at 17:33,
CMA-L <<A href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</A>>
wrote:<o:p></o:p></P></DIV>
<BLOCKQUOTE style="MARGIN-TOP: 5pt; MARGIN-BOTTOM: 5pt">
<DIV>
<DIV>
<P class=MsoNormal>---------- Forwarded message ----------<BR>From: Terry
Doyle <<A
href="mailto:terrydoyle@nnbc.co.uk">terrydoyle@nnbc.co.uk</A>><BR><BR>Hi<BR><BR>I
have spent some time reading through some of the threads here and my
temperature is rising slowly as my anger threshold gets closer. Two
points!<BR><BR><B><U>1.Presenters With Their Own Agenda?</U></B><BR><BR>What
are they doing on your station in the first place and more importantly, why
do you allow them to broadcast in the first place?<BR><BR>It doesn’t matter
if they are volunteers! Just because you don’t pay them does not give them
the right to use your station to broadcast the little radio station in their
heads.<BR><BR>Solution! Get them to sign a voluntary agreement that says
they follow the station format/guidelines designed by you - The Station
Manager (you have got a written station/programmes format… don’t
you?).<BR><BR>If they don’t sign this agreement, they don’t get within fifty
yards of a mic. If they do sign and break the rules then… you can wave
goodbye and replace them with someone who will follow station
direction…simple!<BR><BR>Presenters on air with their own agenda = weak
programme management.<BR><BR><B><U>2. Common Station Imaging Across
Community Radio</U></B><BR><BR>NO NO NO. We are NOT a network and when
we start to think we are… we move towards our own downfall!<BR><BR>Think
individuality, creativity and innovation.<BR><BR>Terry
Doyle<BR><BR>NNBC<o:p></o:p></P></DIV></DIV></BLOCKQUOTE>
<BLOCKQUOTE style="MARGIN-TOP: 5pt; MARGIN-BOTTOM: 5pt">
<DIV>
<P
class=MsoNormal>_______________________________________________<BR><BR>Reply
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