<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40"><head><meta http-equiv=Content-Type content="text/html; charset=utf-8"><meta name=Generator content="Microsoft Word 14 (filtered medium)"><style><!--
/* Font Definitions */
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Tahoma;
panose-1:2 11 6 4 3 5 4 4 2 4;}
@font-face
{font-family:Consolas;
panose-1:2 11 6 9 2 2 4 3 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0cm;
margin-bottom:.0001pt;
font-size:12.0pt;
font-family:"Times New Roman","serif";}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:purple;
text-decoration:underline;}
pre
{mso-style-priority:99;
mso-style-link:"HTML Preformatted Char";
margin:0cm;
margin-bottom:.0001pt;
font-size:10.0pt;
font-family:"Courier New";}
p.MsoAcetate, li.MsoAcetate, div.MsoAcetate
{mso-style-priority:99;
mso-style-link:"Balloon Text Char";
margin:0cm;
margin-bottom:.0001pt;
font-size:8.0pt;
font-family:"Tahoma","sans-serif";}
span.HTMLPreformattedChar
{mso-style-name:"HTML Preformatted Char";
mso-style-priority:99;
mso-style-link:"HTML Preformatted";
font-family:"Consolas","serif";}
span.BalloonTextChar
{mso-style-name:"Balloon Text Char";
mso-style-priority:99;
mso-style-link:"Balloon Text";
font-family:"Tahoma","sans-serif";}
span.EmailStyle21
{mso-style-type:personal-reply;
font-family:"Calibri","sans-serif";
color:#1F497D;}
.MsoChpDefault
{mso-style-type:export-only;
font-size:10.0pt;}
@page WordSection1
{size:612.0pt 792.0pt;
margin:72.0pt 72.0pt 72.0pt 72.0pt;}
div.WordSection1
{page:WordSection1;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]--></head><body lang=EN-GB link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Hi Pippa,<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Keep the ideas coming as they are important for the industry… I get worried when the ideas stop flowing. You mention one very important issue and that is ‘growth’. We can’t grow geographically nor do we want to… (5k radius and all that). Individually, we can grow by gaining the respect of those we broadcast to, we can collectively build a (watch out dirty wording spoiler) brand of ‘individuality’ and we can collectively build a ‘social enterprise’ brand.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>We do this through CMA, some high quality ad scripts, voiced by a respected well known voice (collectively we could afford that). Then we collectively run a campaign (one month duration) across community stations that promotes individuality/social enterprise/localness. Tools used in campaign are promos/ads/interviews/ presenter links. We all do it at the same time of year… every year!<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Community Radio, Collectively Promoting Our Individuality.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Terry Doyle <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> cma-l-bounces@mailman.commedia.org.uk [mailto:cma-l-bounces@mailman.commedia.org.uk] <b>On Behalf Of </b>pippa<br><b>Sent:</b> 20 January 2015 23:22<br><b>To:</b> The Community Media Association Discussion List<br><b>Subject:</b> Re: [cma-l] Cat Among the Pigeons<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><div><p class=MsoNormal>Hey chaps, No-one is suggesting common imaging!<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>We all agree that our individual station sounds, with content carefully curated for our local listeners, is what makes us stand apart from the big guys.<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>We're just floating a few ideas, in the spirit of sharing and supporting eachother. We are discussing the idea of having one generic ident/strapline, which stations can overlay with their own id in a local voice. It would be just one of maybe 20 different idents a station uses. Please be assured that no-one is suggesting a network / common sound or anything else along those lines.<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>Thanks for your inputs though. The more we can share what works and what doesn't, the better chance we will have of success and growth (whilst acknowledging that we don't all have the same objectives).<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>Hope this clarifies things!<o:p></o:p></p></div><div><p class=MsoNormal>Pippa<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><div><p class=MsoNormal><span style='font-size:9.0pt;color:#575757'>Sent from Samsung Mobile<o:p></o:p></span></p></div></div><p class=MsoNormal style='margin-bottom:12.0pt'><br><br><br>-------- Original message --------<br>From: office <<a href="mailto:office@fantasyradio.co.uk">office@fantasyradio.co.uk</a>> <br>Date: 20/01/2015 22:20 (GMT+00:00) <br>To: <a href="mailto:cma-l@mailman.commedia.org.uk">cma-l@mailman.commedia.org.uk</a> <br>Subject: [cma-l] Cat Among the Pigeons <br><br><o:p></o:p></p><div><p class=MsoNormal>Terry! - the voice of Reason!<br><br>1. Whilst each presenter needs to develop his or her own style, it cannot be to the detriment of the station. I was told years ago in no uncertain terms that no presenter is bigger than the station.<br>It doesn't matter if a presenter doesn't get paid - if they volunteer to do a job, then it should be as binding an agreement as if money changes hands, otherwise you lose control.<br><br><br>2. Its great to think stations are prepared to help each other with equipment, ideas etc., but that must stay in the background. Individual stations MUST stay individual. Common station imaging would throw us all into the pit that commercial radio has become - and I like to think we're better than that.<br><br>Nice one Terry.<br><br><br>Phil Dawson<br><b>FANTASY RADIO 97FM<br>DEVIZES <br>Wiltshire</b><br><br><br><br> On 20/01/2015 17:44, <a href="mailto:cma-l-request@mailman.commedia.org.uk">cma-l-request@mailman.commedia.org.uk</a> wrote:<o:p></o:p></p></div><blockquote style='margin-top:5.0pt;margin-bottom:5.0pt'><pre>Message: 3<o:p></o:p></pre><pre>Date: Tue, 20 Jan 2015 17:33:01 +0000<o:p></o:p></pre><pre>From: CMA-L <a href="mailto:cma-l@commedia.org.uk"><cma-l@commedia.org.uk></a><o:p></o:p></pre><pre>To: <a href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</a><o:p></o:p></pre><pre>Subject: [cma-l] Cat Among The Pigeons...!<o:p></o:p></pre><pre>Message-ID:<o:p></o:p></pre><pre> <a href="mailto:CAG9ftO+PSVGij48VWSCj3LXVh2ew6GFDTi7ZsPrX5FMQpEHK2A@mail.gmail.com"><CAG9ftO+PSVGij48VWSCj3LXVh2ew6GFDTi7ZsPrX5FMQpEHK2A@mail.gmail.com></a><o:p></o:p></pre><pre>Content-Type: text/plain; charset="utf-8"<o:p></o:p></pre><pre><o:p> </o:p></pre><pre>---------- Forwarded message ----------<o:p></o:p></pre><pre>From: Terry Doyle <a href="mailto:terrydoyle@nnbc.co.uk"><terrydoyle@nnbc.co.uk></a><o:p></o:p></pre><pre><o:p> </o:p></pre><pre>Hi<o:p></o:p></pre><pre><o:p> </o:p></pre><pre>I have spent some time reading through some of the threads here and my<o:p></o:p></pre><pre>temperature is rising slowly as my anger threshold gets closer. Two points!<o:p></o:p></pre><pre><o:p> </o:p></pre><pre>*1.Presenters With Their Own Agenda?*<o:p></o:p></pre><pre><o:p> </o:p></pre><pre>What are they doing on your station in the first place and more<o:p></o:p></pre><pre>importantly, why do you allow them to broadcast in the first place?<o:p></o:p></pre><pre><o:p> </o:p></pre><pre>It doesn?t matter if they are volunteers! Just because you don?t pay them<o:p></o:p></pre><pre>does not give them the right to use your station to broadcast the little<o:p></o:p></pre><pre>radio station in their heads.<o:p></o:p></pre><pre><o:p> </o:p></pre><pre>Solution! Get them to sign a voluntary agreement that says they follow the<o:p></o:p></pre><pre>station format/guidelines designed by you - The Station Manager (you have<o:p></o:p></pre><pre>got a written station/programmes format? don?t you?).<o:p></o:p></pre><pre><o:p> </o:p></pre><pre>If they don?t sign this agreement, they don?t get within fifty yards of a<o:p></o:p></pre><pre>mic. If they do sign and break the rules then? you can wave goodbye and<o:p></o:p></pre><pre>replace them with someone who will follow station direction?simple!<o:p></o:p></pre><pre><o:p> </o:p></pre><pre>Presenters on air with their own agenda = weak programme management.<o:p></o:p></pre><pre><o:p> </o:p></pre><pre>*2. Common Station Imaging Across Community Radio*<o:p></o:p></pre><pre><o:p> </o:p></pre><pre>NO NO NO. We are NOT a network and when we start to think we are? we move<o:p></o:p></pre><pre>towards our own downfall!<o:p></o:p></pre><pre><o:p> </o:p></pre><pre>Think individuality, creativity and innovation.<o:p></o:p></pre><pre><o:p> </o:p></pre><pre>Terry Doyle<o:p></o:p></pre><pre><o:p> </o:p></pre><pre>NNBC<o:p></o:p></pre></blockquote><p class=MsoNormal><o:p> </o:p></p></div></body></html>