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<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>And another&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
go to the top of the class &#8230;&#8230;&#8230;&#8230;&#8230;..you see, after
a jolly good discussion, a few toys chucked out of the pram, a mini rant or
two, a few frustrated members, we&#8217;re actually a jolly little bunch of
people of great loveliness and do believe it or not all sing from the same hymn
sheet &#8230;. Some are baritone and some a falsetto, but the words are the
same.<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>We only end up in trouble if Terry is
singing Onward Christian soldiers, Ian and Pippa are humming Immortal Invisible
and I&#8217;m on He who should valiant be &#8230; then it sounds a complete
horlicks&nbsp;&nbsp; </span></font><font size=2 color=navy face=Wingdings><span
style='font-size:10.0pt;font-family:Wingdings;color:navy'>J</span></font><font
size=2 color=navy face=Arial><span style='font-size:10.0pt;font-family:Arial;
color:navy'><o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Let&#8217;s all stick to Fight the good
fight with all our might &#8230;&#8230;.that should send us all in the same
direction hand in hand<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Nick<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

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face="Times New Roman"><span lang=EN-US style='font-size:12.0pt'>

<hr size=2 width="100%" align=center tabindex=-1>

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<p class=MsoNormal><b><font size=2 face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</span></font></b><font
size=2 face=Tahoma><span lang=EN-US style='font-size:10.0pt;font-family:Tahoma'>
cma-l-bounces@mailman.commedia.org.uk
[mailto:cma-l-bounces@mailman.commedia.org.uk] <b><span style='font-weight:
bold'>On Behalf Of </span></b>CMA Forum<br>
<b><span style='font-weight:bold'>Sent:</span></b> 21 January 2015 11:32<br>
<b><span style='font-weight:bold'>To:</span></b> 'The Community Media
Association Discussion List'<br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [cma-l] Cat Among The
Pigeons...!</span></font><span lang=EN-US><o:p></o:p></span></p>

</div>

<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Hi Richard, <o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>I think you miss the
point&#8230;if I have 100 presenters doing their own thing I have a station not
worth listening to. In this scenario &#8216;the lunatics have taken over the
asylum&#8217; and unfortunately that is what some stations sound like&#8230;
listeners are not stupid and will go elsewhere!<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>If I have 100
presenters who present programmes of any kind that have been subject to
documented discussion and agreement in advance by the person who holds overall
editorial control (setting a standard) you have a managed station output
monitored and focussed. <o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Community station
managers forget that YOU HAVE TO MANAGE YOUR OUTPUT. Regardless of the fact
that you are a community station, your output is your product. &nbsp;If you
don&#8217;t&#8230; Take next turn left down the road to Ruin.<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Presenters are
expendable&#8230; However, lose a sales person and you lose six months revenue
and that&#8217;s another story.<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Rgds<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Terry Doyle<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

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<p class=MsoNormal><b><font size=2 face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</span></font></b><font
size=2 face=Tahoma><span lang=EN-US style='font-size:10.0pt;font-family:Tahoma'>
cma-l-bounces@mailman.commedia.org.uk
[mailto:cma-l-bounces@mailman.commedia.org.uk] <b><span style='font-weight:
bold'>On Behalf Of </span></b>Richard Berry<br>
<b><span style='font-weight:bold'>Sent:</span></b> 21 January 2015 10:44<br>
<b><span style='font-weight:bold'>To:</span></b> The Community Media
Association Discussion List<br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [cma-l] Cat Among The
Pigeons...!<o:p></o:p></span></font></p>

</div>

</div>

<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>There is a problem
here, and one that is probably unique to community radio. As stations we want
to allow people to make the programmes they feel their community want to hear.
We should also allow them access to the airwaves. However, there is a balance
between leaving the studio open for anyone to wander in and start broadcasting,
and dictating what they need to say in every link. At times it can feel like
presenters have the whip hand, after all without them we&#8217;re screwed. If
we don&#8217;t pay them, then how far can we push them into doing stuff they
don&#8217;t want to do. Can we make the music fan interview the local charity group
about their fundraising bike ride if they really don&#8217;t want to?
It&#8217;s tricky. <o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>I&#8217;d agree
it&#8217;s about explaining what the responsibility is off being on the air,
and who it is who actually the owns the airtime. It&#8217;s also about the
community of the station, and persuading volunteers that what they collectively
is important but only if they pull together, and in the same direction.
I&#8217;m often torn about the sound of a station. I love the fact that when I
put on some community stations I hear music I&#8217;d never normally hear, and
voices I&#8217;d never normally hear at all times of the day. Marginalised
voices are there front and centre in the middle of the day, and not cast aside
to the wee small hours. At the same time, some stations try this and just seem
to lurch around with no clear sense of what it is they are trying to do. This
is where good management comes in, people who can steer the ship on a steady
course but still allow volunteers to feel empowered enough to do their own
thing, but motivated enough to listen to direction and see the station as a
whole, to which they contribute. <o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>I&#8217;d agree we
don&#8217;t want one sound, but we also should be a network. A network that
shares ideas, content, people, equipment and support. We should work (and join)
the CMA to help us speak with one voice. In the same way that we are discussing
whether presenters have too much control to do what they like, is there a sense
that as a sector we often don&#8217;t speak with the same voice enough? And if
we did, that voice might stand a greater chance of being heard? <o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>I&#8217;m sure there
is a research project in there&#8230;. If only I had the time<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Richard<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

<div>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><b><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D;font-weight:bold'>Richard
Berry<br>
Senior Lecturer in Radio / Spark FM Station Manager<br>
Room 101B, David Puttnam Media Centre,<br>
<st1:place w:st="on"><st1:City w:st="on">University of Sunderland</st1:City>, <st1:PostalCode
 w:st="on">SR6 0DD</st1:PostalCode></st1:place><br>
(+44) 0191 515 2239<o:p></o:p></span></font></b></p>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><a href="https://www.facebook.com/sunderlanduniversityFADM"
target="_blank"><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D;text-decoration:none'><img
border=0 width=48 height=48 id="Picture_x005f_x0020_22"
src="cid:image001.gif@01D0357A.5E8AC7A0"
alt="cid:image001.png@01CF83D7.DCFA9250"></span></font></a></span></font><font
size=2 color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri;
color:black'>&nbsp;&nbsp;&nbsp;&nbsp;</span></font><a
href="http://www.twitter.com/richardberryuk" target="_blank"><font size=2
color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:Calibri;
color:#1F497D;text-decoration:none'><img border=0 width=48 height=48
id="Picture_x005f_x0020_21" src="cid:image002.gif@01D0357A.5E8AC7A0"
alt="cid:image002.png@01CF83D7.DCFA9250"></span></font></a><font size=2
color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri;
color:black'>&nbsp;&nbsp; &nbsp;&nbsp;</span></font><a
href="http://www.sunderland.ac.uk/faculties/adm/" target="_blank"><font size=2
color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:Calibri;
color:#1F497D;text-decoration:none'><img border=0 width=135 height=63
id="Picture_x005f_x0020_20" src="cid:image003.jpg@01D0357A.5E8AC7A0"
alt="cid:image003.jpg@01CF83D7.DCFA9250"></span></font></a><font size=2
color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri;
color:black'>&nbsp;&nbsp;&nbsp; </span></font><a
href="http://www.sparksunderland.com/"><font color="#1f497d"><span
style='color:#1F497D;text-decoration:none'><img border=0 width=60 height=56
id="Picture_x005f_x0020_23" src="cid:image004.jpg@01D0357A.5E8AC7A0"
alt="spark_logo_masterbrand"></span></font></a><font size=2 color=black
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:black'>&nbsp;&nbsp;&nbsp;</span></font><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D'><o:p></o:p></span></font></p>

</div>

<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><o:p>&nbsp;</o:p></span></font></p>

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<p class=MsoNormal><b><font size=2 face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</span></font></b><font
size=2 face=Tahoma><span lang=EN-US style='font-size:10.0pt;font-family:Tahoma'>
<a href="mailto:cma-l-bounces@mailman.commedia.org.uk">cma-l-bounces@mailman.commedia.org.uk</a>
[<a href="mailto:cma-l-bounces@mailman.commedia.org.uk">mailto:cma-l-bounces@mailman.commedia.org.uk</a>]
<b><span style='font-weight:bold'>On Behalf Of </span></b>Neilm<br>
<b><span style='font-weight:bold'>Sent:</span></b> 20 January 2015 18:28<br>
<b><span style='font-weight:bold'>To:</span></b> The Community Media
Association Discussion List<br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [cma-l] Cat Among The
Pigeons...!<o:p></o:p></span></font></p>

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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>At last sense! Have spent the last week with my finger on the delete
button !<o:p></o:p></span></font></p>

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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Neil<o:p></o:p></span></font></p>

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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Susy Radio<br>
<br>
Sent from my iPhone<o:p></o:p></span></font></p>

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<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'><br>
On 20 Jan 2015, at 17:33, CMA-L &lt;<a href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</a>&gt;
wrote:<o:p></o:p></span></font></p>

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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>---------- Forwarded message ----------<br>
From: Terry Doyle &lt;<a href="mailto:terrydoyle@nnbc.co.uk">terrydoyle@nnbc.co.uk</a>&gt;<br>
<br>
Hi<br>
<br>
I have spent some time reading through some of the threads here and my
temperature is rising slowly as my anger threshold gets closer.&nbsp; Two
points!<br>
<br>
<b><u><span style='font-weight:bold'>1.Presenters With Their Own Agenda?</span></u></b><br>
<br>
What are they doing on your station in the first place and more importantly,
why do you allow them to broadcast in the first place?<br>
<br>
It doesn&#8217;t matter if they are volunteers! Just because you don&#8217;t
pay them does not give them the right to use your station to broadcast the
little radio station in their heads.<br>
<br>
Solution! Get them to sign a voluntary agreement that says they follow the
station format/guidelines designed by you - The Station Manager (you have got a
written station/programmes format&#8230; don&#8217;t you?).<br>
<br>
If they don&#8217;t sign this agreement, they don&#8217;t get within fifty
yards of a mic. If they do sign and break the rules then&#8230; you can wave
goodbye and replace them with someone who will follow station
direction&#8230;simple!<br>
<br>
Presenters on air with their own agenda = weak programme management.<br>
<br>
<b><u><span style='font-weight:bold'>2. Common Station Imaging Across Community
Radio</span></u></b><br>
<br>
NO NO NO.&nbsp; We are NOT a network and when we start to think we are&#8230;
we move towards our own downfall!<br>
<br>
Think individuality, creativity and innovation.<br>
<br>
Terry Doyle<br>
<br>
NNBC<o:p></o:p></span></font></p>

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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
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<br>
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