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<DIV>The ‘letting volunteers do their own thing’ debate is an interesting one
and I think it boils down to what your objectives are as a station, and how you
measure success. At this point we need to recognise that we are not all
trying to create the same thing – and funding comes into this debate too.</DIV>
<DIV> </DIV>
<DIV>So to take two extremes-</DIV>
<DIV> </DIV>
<DIV>Group A using radio as a vehicle to deliver community projects – funded by
grants – measure success by number of people trained, skills delivered,
employability, development of media to support a health campaign etc </DIV>
<DIV> </DIV>
<DIV>Group B providing a local radio service where the commercial alternative is
inadequate (because the only local element is the news and ads) – measure
success by audience numbers, community cohesion, recall and recognition for
local organisations who have benefitted from coverage, and yes Revenue which is
then re-invested.</DIV>
<DIV> </DIV>
<DIV>Neither approach is wrong or right imho.</DIV>
<DIV> </DIV>
<DIV>I’m firmly in the B camp. Content strictly controlled to appeal to
target audience during core hours. The best presenters in the key slots,
with new volunteers working alongside. Volunteers on their way up the
ladder in the evenings and weekends. Succession plan in place.</DIV>
<DIV> </DIV>
<DIV>Great content = audience = revenue = resources for growth</DIV>
<DIV> </DIV>
<DIV>And ‘growth’ doesn’t refer to geography, but in many other ways (subject
for another discussion).</DIV>
<DIV> </DIV>
<DIV>Have a great day everyone and thank you for your inputs.</DIV>
<DIV> </DIV>
<DIV>Pippa</DIV>
<DIV> </DIV>
<DIV> </DIV>
<DIV> </DIV>
<DIV> </DIV>
<DIV> </DIV>
<DIV> </DIV>
<DIV> </DIV>
<DIV> </DIV>
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<DIV style="BACKGROUND: #f5f5f5">
<DIV style="font-color: black"><B>From:</B> <A title=cma@nnbc.co.uk
href="mailto:cma@nnbc.co.uk">CMA Forum</A> </DIV>
<DIV><B>Sent:</B> Wednesday, January 21, 2015 11:32 AM</DIV>
<DIV><B>To:</B> <A title=cma-l@mailman.commedia.org.uk
href="mailto:cma-l@mailman.commedia.org.uk">'The Community Media Association
Discussion List'</A> </DIV>
<DIV><B>Subject:</B> Re: [cma-l] Cat Among The Pigeons...!</DIV></DIV></DIV>
<DIV> </DIV></DIV>
<DIV
style='FONT-SIZE: small; TEXT-DECORATION: none; FONT-FAMILY: "Calibri"; FONT-WEIGHT: normal; COLOR: #000000; FONT-STYLE: normal; DISPLAY: inline'>
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<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'>Hi
Richard, <o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'>I
think you miss the point…if I have 100 presenters doing their own thing I have a
station not worth listening to. In this scenario ‘the lunatics have taken over
the asylum’ and unfortunately that is what some stations sound like… listeners
are not stupid and will go elsewhere!<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'>If
I have 100 presenters who present programmes of any kind that have been subject
to documented discussion and agreement in advance by the person who holds
overall editorial control (setting a standard) you have a managed station output
monitored and focussed. <o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'>Community
station managers forget that YOU HAVE TO MANAGE YOUR OUTPUT. Regardless of the
fact that you are a community station, your output is your product. If you
don’t… Take next turn left down the road to Ruin.<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'>Presenters
are expendable… However, lose a sales person and you lose six months revenue and
that’s another story.<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'>Rgds<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'>Terry
Doyle<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'><o:p></o:p></SPAN> </P>
<DIV>
<DIV
style="BORDER-TOP: #b5c4df 1pt solid; BORDER-RIGHT: medium none; BORDER-BOTTOM: medium none; PADDING-BOTTOM: 0cm; PADDING-TOP: 3pt; PADDING-LEFT: 0cm; BORDER-LEFT: medium none; PADDING-RIGHT: 0cm">
<P class=MsoNormal><B><SPAN lang=EN-US
style='FONT-SIZE: 10pt; FONT-FAMILY: "Tahoma","sans-serif"'>From:</SPAN></B><SPAN
lang=EN-US style='FONT-SIZE: 10pt; FONT-FAMILY: "Tahoma","sans-serif"'>
cma-l-bounces@mailman.commedia.org.uk
[mailto:cma-l-bounces@mailman.commedia.org.uk] <B>On Behalf Of </B>Richard
Berry<BR><B>Sent:</B> 21 January 2015 10:44<BR><B>To:</B> The Community Media
Association Discussion List<BR><B>Subject:</B> Re: [cma-l] Cat Among The
Pigeons...!<o:p></o:p></SPAN></P></DIV></DIV>
<P class=MsoNormal><o:p></o:p> </P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'>There
is a problem here, and one that is probably unique to community radio. As
stations we want to allow people to make the programmes they feel their
community want to hear. We should also allow them access to the airwaves.
However, there is a balance between leaving the studio open for anyone to wander
in and start broadcasting, and dictating what they need to say in every link. At
times it can feel like presenters have the whip hand, after all without them
we’re screwed. If we don’t pay them, then how far can we push them into doing
stuff they don’t want to do. Can we make the music fan interview the local
charity group about their fundraising bike ride if they really don’t want to?
It’s tricky. <o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'>I’d
agree it’s about explaining what the responsibility is off being on the air, and
who it is who actually the owns the airtime. It’s also about the community of
the station, and persuading volunteers that what they collectively is important
but only if they pull together, and in the same direction. I’m often torn about
the sound of a station. I love the fact that when I put on some community
stations I hear music I’d never normally hear, and voices I’d never normally
hear at all times of the day. Marginalised voices are there front and centre in
the middle of the day, and not cast aside to the wee small hours. At the same
time, some stations try this and just seem to lurch around with no clear sense
of what it is they are trying to do. This is where good management comes in,
people who can steer the ship on a steady course but still allow volunteers to
feel empowered enough to do their own thing, but motivated enough to listen to
direction and see the station as a whole, to which they contribute.
<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'>I’d
agree we don’t want one sound, but we also should be a network. A network that
shares ideas, content, people, equipment and support. We should work (and join)
the CMA to help us speak with one voice. In the same way that we are discussing
whether presenters have too much control to do what they like, is there a sense
that as a sector we often don’t speak with the same voice enough? And if we did,
that voice might stand a greater chance of being heard? <o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'>I’m
sure there is a research project in there…. If only I had the
time<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'>Richard<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'><o:p></o:p></SPAN> </P>
<DIV>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'><o:p></o:p></SPAN> </P>
<P class=MsoNormal><B><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'>Richard
Berry<BR>Senior Lecturer in Radio / Spark FM Station Manager<BR>Room 101B, David
Puttnam Media Centre,<BR>University of Sunderland, SR6 0DD<BR>(+44) 0191 515
2239<o:p></o:p></SPAN></B></P>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'><o:p></o:p></SPAN> </P>
<P class=MsoNormal><A href="https://www.facebook.com/sunderlanduniversityFADM"
target=_blank><SPAN
style='FONT-SIZE: 11pt; TEXT-DECORATION: none; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'><IMG
id=Picture_x0020_22 border=0 alt=cid:image001.png@01CF83D7.DCFA9250
src="cid:6ECA18D60F004438A967960A2CC02DB1@PhilippaPC" width=48
height=48></SPAN></A><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: black'>
</SPAN><A href="http://www.twitter.com/richardberryuk" target=_blank><SPAN
style='FONT-SIZE: 11pt; TEXT-DECORATION: none; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'><IMG
id=Picture_x0020_21 border=0 alt=cid:image002.png@01CF83D7.DCFA9250
src="cid:C68DA2EF061248B09B8DB4C9BD708017@PhilippaPC" width=48
height=48></SPAN></A><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: black'>
</SPAN><A href="http://www.sunderland.ac.uk/faculties/adm/" target=_blank><SPAN
style='FONT-SIZE: 11pt; TEXT-DECORATION: none; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'><IMG
id=Picture_x0020_20 border=0 alt=cid:image003.jpg@01CF83D7.DCFA9250
src="cid:2CCCC2B6AA4A42BA9EDED378FAF7AE7A@PhilippaPC" width=135
height=63></SPAN></A><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: black'>
</SPAN><A href="http://www.sparksunderland.com/"><SPAN
style="TEXT-DECORATION: none; COLOR: #1f497d"><IMG id=Picture_x0020_23 border=0
alt=spark_logo_masterbrand src="cid:018C22F0146E4412B6DA3A1709F5F743@PhilippaPC"
width=60 height=56></SPAN></A><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: black'>
</SPAN><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'><o:p></o:p></SPAN></P></DIV>
<P class=MsoNormal><SPAN
style='FONT-SIZE: 11pt; FONT-FAMILY: "Calibri","sans-serif"; COLOR: #1f497d'><o:p></o:p></SPAN> </P>
<DIV>
<DIV
style="BORDER-TOP: #b5c4df 1pt solid; BORDER-RIGHT: medium none; BORDER-BOTTOM: medium none; PADDING-BOTTOM: 0cm; PADDING-TOP: 3pt; PADDING-LEFT: 0cm; BORDER-LEFT: medium none; PADDING-RIGHT: 0cm">
<P class=MsoNormal><B><SPAN lang=EN-US
style='FONT-SIZE: 10pt; FONT-FAMILY: "Tahoma","sans-serif"'>From:</SPAN></B><SPAN
lang=EN-US style='FONT-SIZE: 10pt; FONT-FAMILY: "Tahoma","sans-serif"'> <A
href="mailto:cma-l-bounces@mailman.commedia.org.uk">cma-l-bounces@mailman.commedia.org.uk</A>
[<A
href="mailto:cma-l-bounces@mailman.commedia.org.uk">mailto:cma-l-bounces@mailman.commedia.org.uk</A>]
<B>On Behalf Of </B>Neilm<BR><B>Sent:</B> 20 January 2015 18:28<BR><B>To:</B>
The Community Media Association Discussion List<BR><B>Subject:</B> Re: [cma-l]
Cat Among The Pigeons...!<o:p></o:p></SPAN></P></DIV></DIV>
<P class=MsoNormal><o:p></o:p> </P>
<DIV>
<P class=MsoNormal>At last sense! Have spent the last week with my finger on the
delete button !<o:p></o:p></P></DIV>
<DIV>
<P class=MsoNormal>Neil<o:p></o:p></P></DIV>
<DIV>
<P class=MsoNormal>Susy Radio<BR><BR>Sent from my iPhone<o:p></o:p></P></DIV>
<DIV>
<P class=MsoNormal style="MARGIN-BOTTOM: 12pt"><BR>On 20 Jan 2015, at 17:33,
CMA-L <<A href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</A>>
wrote:<o:p></o:p></P></DIV>
<BLOCKQUOTE style="MARGIN-BOTTOM: 5pt; MARGIN-TOP: 5pt">
<DIV>
<DIV>
<P class=MsoNormal>---------- Forwarded message ----------<BR>From: Terry
Doyle <<A
href="mailto:terrydoyle@nnbc.co.uk">terrydoyle@nnbc.co.uk</A>><BR><BR>Hi<BR><BR>I
have spent some time reading through some of the threads here and my
temperature is rising slowly as my anger threshold gets closer. Two
points!<BR><BR><B><U>1.Presenters With Their Own Agenda?</U></B><BR><BR>What
are they doing on your station in the first place and more importantly, why do
you allow them to broadcast in the first place?<BR><BR>It doesn’t matter if
they are volunteers! Just because you don’t pay them does not give them the
right to use your station to broadcast the little radio station in their
heads.<BR><BR>Solution! Get them to sign a voluntary agreement that says they
follow the station format/guidelines designed by you - The Station Manager
(you have got a written station/programmes format… don’t you?).<BR><BR>If they
don’t sign this agreement, they don’t get within fifty yards of a mic. If they
do sign and break the rules then… you can wave goodbye and replace them with
someone who will follow station direction…simple!<BR><BR>Presenters on air
with their own agenda = weak programme management.<BR><BR><B><U>2. Common
Station Imaging Across Community Radio</U></B><BR><BR>NO NO NO. We are
NOT a network and when we start to think we are… we move towards our own
downfall!<BR><BR>Think individuality, creativity and innovation.<BR><BR>Terry
Doyle<BR><BR>NNBC<o:p></o:p></P></DIV></DIV></BLOCKQUOTE>
<BLOCKQUOTE style="MARGIN-BOTTOM: 5pt; MARGIN-TOP: 5pt">
<DIV>
<P
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