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</o:shapelayout></xml><![endif]--></head><body lang=EN-GB link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><a name="_MailEndCompose"><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Cheap / free studio space is seldom right on top of the highest point in your target area. <o:p></o:p></span></a></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>So I would also add that your studio location relative to the transmitter is one on the biggest decisions you’ll make, and you will need help from someone like Ian or Glyn with prior experience on a variety of technical solutions. After expensive alternatives - we ran a dedicated multi-hop 5.G WAN, backed up by ADSL, with 3G as a further option. Worked a charm without major CapEX or OpEx. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>To add to Glyn’s point; Another consideration is that if your studios looks professional, you will be treated differently by local businesses and the great and good of the area.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> If it looks shabby don’t expect people to take you seriously. I have twice proven this to be the case; advertising rates are partially related to how professional your organisation looks. Of course there is a rule of diminishing returns and all of that is undone if the station sounds crap on air! <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Kind Regards</span><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Alan<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><a href="http://www.letstalkbusinessonline.com/"><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>Hear Alan Every Week on Let’s Talk Business The UK’s Premier Radio Programme For Current and Future Entrepreneurs - Now Broadcast To 5 Million People </span></a><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Email - </span><a href="mailto:alan.coote@5digital.co.uk"><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>alan.coote@5digital.co.uk</span></a><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Phone - 0800 949 6655<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Mobile - 07801 518858<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Twitter - </span><a href="http://www.twitter.com/TheAlanCoote"><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>@TheAlanCoote</span></a><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Web - </span><a href="http://www.5digital.co.uk/"><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>http://www.5digital.co.uk</span></a><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Let’s Talk Business<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Twitter - </span><a href="http://www.twitter.com/LTBShow"><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>@LTBShow</span></a><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Web - </span><a href="http://www.letstalkbusinessonline.com/"><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>http://www.LetsTalkBusinessOnline.com</span></a><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><img border=0 width=200 height=71 id="Picture_x0020_1" src="cid:image001.gif@01D01AC3.B88B34A0" alt="cid:image001.gif@01CE03CD.223AC920"><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>The Media Production, Broadcasting and Training Company<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> cma-l-bounces@mailman.commedia.org.uk [mailto:cma-l-bounces@mailman.commedia.org.uk] <b>On Behalf Of </b>Associated Broadcast Consultants<br><b>Sent:</b> 18 December 2014 12:03<br><b>To:</b> The Community Media Association Discussion List<br><b>Cc:</b> cma-l<br><b>Subject:</b> Re: [cma-l] Preparation<o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><div><p class=MsoNormal>100% agree with Ian! <o:p></o:p></p></div><div><p class=MsoNormal> <o:p></o:p></p></div><div><p class=MsoNormal>The most expensive solution is not necessarily the best choice (but sometimes is). Likewise free or low cost solutions can often be suitable (or not) depending on your situation. It's all about tailoring teh right solution for your budget and requirements.<o:p></o:p></p></div><div><p class=MsoNormal> <o:p></o:p></p></div><div><p class=MsoNormal>The start of your project is likely to be when you are the most well off. Take a little time (and maybe spend a little bit) to get some good advice and avoid wasting any precious cash! You may regret it later on if you do not! It's difficult to tell what is good advice and what is not - so consult widely to get a range of opinions and interrogate them why.<o:p></o:p></p></div><div><p class=MsoNormal> <o:p></o:p></p></div><div><p class=MsoNormal>Associated Broadcast Consultants can also help with this - we don't sell kit or earn commissions so we have to charge for our independent advice.<o:p></o:p></p></div><div><p class=MsoNormal> <o:p></o:p></p></div><div><p class=MsoNormal>Glyn Roylance - Principal Consultant <o:p></o:p></p></div><div><div><div><div><p class=MsoNormal><a href="http://www.a-bc.co.uk/" target="_blank">Associated Broadcast Consultants</a><o:p></o:p></p></div><div><p class=MsoNormal> <o:p></o:p></p></div><div><p class=MsoNormal> <o:p></o:p></p></div></div></div></div><div><p class=MsoNormal><br> <o:p></o:p></p></div><div><p class=MsoNormal>On 18 December 2014 at 10:48, Ian Hickling <<a href="mailto:transplanfm@hotmail.com" target="_blank">transplanfm@hotmail.com</a>> wrote: <o:p></o:p></p><div><div><p class=MsoNormal>With all the new Applications having gone in this week - and Post RTPG letters notifying clearance appearing regularly, can we offer some sincere advice based on having to deal regularly with problems which should not occur: <o:p></o:p></p><div><ul type=disc><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1'>Don't assume that the studio packages on offer are going to be right for your own requirements. Our 15 years' experience tells us that there is no such thing as a "standard" studio. Get at least three quotes. Bone fide suppliers will provide these promptly and free of charge if they want your business.<o:p></o:p></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1'>Don't assume that you can install studio equipment yourself - or that a tame engineer with other skills will be able to do it. It's a highly complex job and one wrong solder joint in the many thousands required can produce huge problems and take ages to find and fix.<o:p></o:p></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1'>Get advice on how best to cover your target audience. Detailed coverage predictions are easy to obtain but must be prepared by someone with expert knowledge of the terrain, of antenna design and of Ofcom's many and complex requirements. Most suppliers and consultants will make a charge for this.<o:p></o:p></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1'>Don't assume that sticking an aerial on your roof - or the location you used for RSLs - will provide good signal coverage. It's vital to the success of your project that you get this right before you commit to a design.<o:p></o:p></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1'>Make sure you know how much power you will need and tell Ofcom at the outset. Ofcom will listen to a well-constructed argument and will generally meet your requirements.<o:p></o:p></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1'>Don't assume that you can change your transmission system once you're on air if it isn't performing as you would like. Doing it later will definitely be a long painful process.<o:p></o:p></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1'>Ofcom will almost certainly award mixed polarity. Currently only 17% of the 225 CR transmitters currently on air are using balanced mixed polarity propagation. The rest are wasting some or all of the extra power they could be using.<o:p></o:p></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1'>Do all these things before you submit your final transmission format to Ofcom. <o:p></o:p></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1'>If you're not providing a coverage service good enough for your listeners then your business will suffer.<br>Ofcom is not in a position to tell you whether what you have proposed in your Application will work in practice - only that it complies with some very general guidelines<o:p></o:p></li></ul><div><p class=MsoNormal>OK - we provide all of the above services so to an extent I'm pushing our business.<br>We do an awful lot of that without charge - because that way we believe Clients will come back to us when they are ready to invest.<br>But there are a lot of other good suppliers/installers out there too - so you do have quite a wide choice.<o:p></o:p></p></div></div><div><p class=MsoNormal>I just hate to see honest conscientious people spending their hard-earned money on systems and equipment that are simply not right for this very specialised job - for the sake of asking a few questions to people who have current first-hand experience.<o:p></o:p></p></div><div><p class=MsoNormal><span style='color:#888888'>Ian<o:p></o:p></span></p></div></div></div><p class=MsoNormal><br>_______________________________________________<br><br>Reply - <a href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</a><br><br>The cma-l mailing list is a members' service provided by the Community Media Association - <a href="http://www.commedia.org.uk/" target="_blank">http://www.commedia.org.uk</a><br>Twitter: <a href="http://twitter.com/community_media" target="_blank">http://twitter.com/community_media</a><br><a href="http://www.facebook.com/CommunityMediaAssociation" target="_blank">http://www.facebook.com/CommunityMediaAssociation</a><br>Canstream Internet Radio & Video: <a href="http://www.canstream.co.uk/" target="_blank">http://www.canstream.co.uk/</a><br>_______________________________________________<br><br>Mailing list guidelines: <a href="http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/" target="_blank">http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/</a><br>_______________________________________________<br><br>To unsubscribe or manage your CMA-L mailing list subscription please visit:<br><a href="http://mailman.commedia.org.uk/mailman/listinfo/cma-l" target="_blank">http://mailman.commedia.org.uk/mailman/listinfo/cma-l</a><o:p></o:p></p></div><p class=MsoNormal><br clear=all><o:p></o:p></p><div><div><p class=MsoNormal> <o:p></o:p></p></div></div></div></body></html>