<html>
<head>
<style><!--
.hmmessage P
{
margin:0px;
padding:0px
}
body.hmmessage
{
font-size: 12pt;
font-family:Calibri
}
--></style></head>
<body class='hmmessage'><div dir='ltr'>It's chicken and egg - isn't it?<div>If you don't offer your product on DAB the audience won't have the opportunity to tell you whether it wants it!</div><div>And then of course there's no reliable method of measuring uptake.</div><div>We don't know - and can't find out with any degree of confidence - "where our listeners might be".</div><div>So you've got to take a shot in the dark - and then aggressively market your product.<br><br><div><hr id="stopSpelling">From: richard.berry@sunderland.ac.uk<br>To: cma-l@mailman.commedia.org.uk<br>Date: Wed, 3 Dec 2014 11:34:12 +0000<br>Subject: Re: [cma-l] Raspberries, Steroids and Low Cost DAB<br><br>
<style><!--
.ExternalClass p.ecxMsoNormal, .ExternalClass li.ecxMsoNormal, .ExternalClass div.ecxMsoNormal {
font-size:12.0pt;
font-family:"Times New Roman","serif";
}
.ExternalClass a:link, .ExternalClass span.ecxMsoHyperlink {
color:blue;
text-decoration:underline;
}
.ExternalClass span.ecxMsoHyperlinkFollowed {
color:blue;
text-decoration:underline;
}
.ExternalClass p {
font-size:12.0pt;
font-family:"Times New Roman","serif";
}
.ExternalClass p.ecxMsoAcetate, .ExternalClass li.ecxMsoAcetate, .ExternalClass div.ecxMsoAcetate {
font-size:8.0pt;
font-family:"Tahoma","sans-serif";
}
.ExternalClass span.ecxEmailStyle17 {
font-family:"Arial","sans-serif";
color:navy;
}
.ExternalClass span.ecxEmailStyle19 {
font-family:"Calibri","sans-serif";
color:#1F497D;
}
.ExternalClass span.ecxBalloonTextChar {
font-family:"Tahoma","sans-serif";
}
.ExternalClass .ecxMsoChpDefault {
font-size:10.0pt;
}
.ExternalClass div.ecxWordSection1 {
}
--></style>
<div class="ecxWordSection1">
<p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;">We could argue about the benefits of DAB all day, and we’re all up against it when it comes to forking out more cash. But, let’s put it this way: Do you stream
your stations? When we first started streaming in (About 1997) the audience wasn’t huge and the costs climbed – and continue to do so. But we do it, because listeners expect it. There may come a time when our listeners also expect us to be on DAB. What happens
when your listeners buy a new car, or a new radio that has DAB. They can get the BBC in digital, but need to push a few buttons to get your station. Think of it as future-proofing. This is not me saying “FM is dead” far from it, but we all should consider
where our listeners might be. For our listeners we know the online is the preferred platform, but we are still thinking about DAB. Having a clear run at the whole FM band for community radio would be great, but in 10 years time is that like asking someone
to listen to long wave? It’s a perfectly fine technology, but less people will have access to it and it might feel a bit old fashioned. Just a thought</span></p>
<p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"> </span></p>
<p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;">Richard</span></p>
<p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"> </span></p>
<div>
<p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"> </span></p>
<p class="ecxMsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;">Richard Berry<br>
Spark FM Station Manager<br>
Room 101B, David Puttnam Media Centre,<br>
University of Sunderland, SR6 0DD<br>
(+44) 0191 515 2239</span></b><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"></span></b></p>
<p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"> </span></p>
<p class="ecxMsoNormal"><a href="https://www.facebook.com/sunderlanduniversityFADM" target="_blank"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;text-decoration:none;"><img border="0" width="48" height="48" id="ecxPicture_x0020_22" src="cid:image001.png@01D00EEC.6FEDA3A0" alt="cid:image001.png@01CF83D7.DCFA9250"></span></a><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black;"> </span><a href="http://www.twitter.com/richardberryuk" target="_blank"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;text-decoration:none;"><img border="0" width="48" height="48" id="ecxPicture_x0020_21" src="cid:image002.png@01D00EEC.6FEDA3A0" alt="cid:image002.png@01CF83D7.DCFA9250"></span></a><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black;">
</span><a href="http://www.sunderland.ac.uk/faculties/adm/" target="_blank"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;text-decoration:none;"><img border="0" width="135" height="63" id="ecxPicture_x0020_20" src="cid:image003.jpg@01D00EEC.6FEDA3A0" alt="cid:image003.jpg@01CF83D7.DCFA9250"></span></a><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black;">
</span><a href="http://www.sparksunderland.com/" target="_blank"><span style="color:#1F497D;text-decoration:none;"><img border="0" width="60" height="56" id="ecxPicture_x0020_23" src="cid:image005.jpg@01D00EED.2542B0B0" alt="spark_logo_masterbrand"></span></a><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black;"> </span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"></span></p>
</div>
<p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"> </span></p>
<div>
<div style="border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm;">
<p class="ecxMsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif";">From:</span></b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif";"> Canalside's The Thread [mailto:office@thethread.org.uk]
<br>
<b>Sent:</b> 03 December 2014 09:01<br>
<b>To:</b> 'The Community Media Association Discussion List'<br>
<b>Subject:</b> Re: [cma-l] Raspberries, Steroids and Low Cost DAB</span></p>
</div>
</div>
<p class="ecxMsoNormal"> </p>
<p class="ecxMsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:navy;">Sorry everyone for a rather Numpty-ish question, but if all this goes well and ‘’’within’’ a Community Radio Budget are saying this would be an ‘’’AS-WELL AS’’’
or an ‘’’INSTEAD OF’’ ie:- either / or ???</span></p>
<p class="ecxMsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:navy;"> </span></p>
<p class="ecxMsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:navy;">I don’t see any benefit at all if you have to switch off FM and go just DAB ……………….just so folk don’t get selective memory loss I would like to point out that the
DAB discussion started about 5 – 6 years ago with the original suggestion of ‘shifting’ all the Big Stations over, thus leaving FM for Community Radio, which of course would mean a heck of a lot of Community Radio.</span></p>
<p class="ecxMsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:navy;"> </span></p>
<p class="ecxMsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:navy;">Obviously the discussion has gone off on lots of different routes since. Nowt wrong with that may I say … not complaining, just making a point</span></p>
<p class="ecxMsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:navy;"> </span></p>
<p class="ecxMsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:navy;">All the best everyone</span></p>
<p class="ecxMsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:navy;"> </span></p>
<p class="ecxMsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:navy;">Regards</span></p>
<p class="ecxMsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:navy;"> </span></p>
<p class="ecxMsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:navy;">Nick</span></p>
<p class="ecxMsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:navy;"> </span></p>
<div>
<div class="ecxMsoNormal" align="center" style="text-align:center;"><span lang="EN-US">
<hr size="2" width="100%" align="center">
</span></div>
<p class="ecxMsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif";">From:</span></b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif";">
<a href="mailto:cma-l-bounces@mailman.commedia.org.uk">cma-l-bounces@mailman.commedia.org.uk</a> [<a href="mailto:cma-l-bounces@mailman.commedia.org.uk">mailto:cma-l-bounces@mailman.commedia.org.uk</a>]
<b>On Behalf Of </b>Artisan Broadcast<br>
<b>Sent:</b> 03 December 2014 08:44<br>
<b>To:</b> The Community Media Association Discussion List<br>
<b>Subject:</b> Re: [cma-l] Raspberries, Steroids and Low Cost DAB</span><span lang="EN-US"></span></p>
</div>
<p class="ecxMsoNormal"> </p>
<div>
<p class="ecxMsoNormal">Hi Pete and Glyn</p>
<div>
<p class="ecxMsoNormal"> </p>
</div>
<div>
<p class="ecxMsoNormal">I attended the earlier demo in Baldock and was very impressed with what can be achieved on such a low budget.</p>
</div>
<div>
<p class="ecxMsoNormal"> </p>
</div>
<div>
<p class="ecxMsoNormal">In some ways, I wish this had been on the table five or so years ago when we were looking to start our local station, else I might have chosen this route instead of FM. (That'll generate some discussion) ;-)</p>
</div>
<div>
<p class="ecxMsoNormal"> </p>
</div>
<div>
<p class="ecxMsoNormal">I'm seriously itching to look at getting involved with this trial and I'm considering setting up a separate group to share experiences, advice and knowledge. If you're interested in being a part of that let me know.</p>
</div>
<div>
<p class="ecxMsoNormal"> </p>
</div>
<div>
<p class="ecxMsoNormal">Cat</p>
</div>
<div>
<p class="ecxMsoNormal"><br clear="all">
</p>
<div>
<div>
<div>
<div>
<p class="ecxMsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#222222;">-- <br>
<b>Catherine Lake</b></span></p>
</div>
<div>
<p class="ecxMsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#222222;">Consultant Engineer<br clear="all">
</span></p>
<div>
<div>
<div>
<p class="ecxMsoNormal"><i><span style="font-family:"Arial","sans-serif";color:#222222;">Digital Media & Infrastructure</span></i><span style="font-family:"Arial","sans-serif";color:#222222;"></span></p>
</div>
<div>
<p class="ecxMsoNormal"><span style="font-family:"Arial","sans-serif";color:#222222;"><a href="http://www.artisanbroadcast.uk/" target="_blank">http://www.artisanbroadcast.uk/</a></span></p>
</div>
</div>
</div>
</div>
<div>
<p class="ecxMsoNormal"><span style="font-family:"Arial","sans-serif";color:#222222;"> </span></p>
</div>
<div>
<p class="ecxMsoNormal"><span style="font-family:"Arial","sans-serif";color:#222222;"> </span></p>
</div>
<div>
<p class="ecxMsoNormal"><span style="font-family:"Arial","sans-serif";color:#222222;"> </span></p>
</div>
</div>
</div>
</div>
<div>
<p class="ecxMsoNormal">On 2 December 2014 at 15:56, Peter <<a href="mailto:peter@engineeringradio.co.uk" target="_blank">peter@engineeringradio.co.uk</a>> wrote:</p>
<p class="ecxMsoNormal">I have been following the open digital radio project for quite some time. This is a similar thing that they have trail on in Switzerland. It does lack a GUI, so some Linux CLI experience is required. There are more things that could be
improved on as well, but it is a fully working system at present.<br>
<br>
This software can work on standard PCs that are dual core upwards.<br>
I am looking into using the software on a VM system (like Hyper-v or Xen).<br>
<br>
It does show that a lot of engineering in radio including RF is becoming more and more computer orientated.<br>
<br>
PeteOn 2 Dec 2014 13:13, Associated Broadcast Consultants <<a href="mailto:info@a-bc.co.uk">info@a-bc.co.uk</a>> wrote:<br>
><br>
> Yesterday Ofcom held a second demo of Low Cost DAB at Riverside House in London. On the link below you can read all about it on our blog.<br>
> <br>
> <a href="http://a-bc.co.uk/blog/" target="_blank">http://a-bc.co.uk/blog/</a><br>
> <br>
> --<br>
> Glyn Roylance - Principal Consultant<br>
> Associated Broadcast Consultants<br>
> <br>
_______________________________________________<br>
<br>
Reply - <a href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</a><br>
<br>
The cma-l mailing list is a members' service provided by the Community Media Association -
<a href="http://www.commedia.org.uk" target="_blank">http://www.commedia.org.uk</a><br>
Twitter: <a href="http://twitter.com/community_media" target="_blank">http://twitter.com/community_media</a><br>
<a href="http://www.facebook.com/CommunityMediaAssociation" target="_blank">http://www.facebook.com/CommunityMediaAssociation</a><br>
Canstream Internet Radio & Video: <a href="http://www.canstream.co.uk/" target="_blank">
http://www.canstream.co.uk/</a><br>
_______________________________________________<br>
<br>
Mailing list guidelines: <a href="http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/" target="_blank">
http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/</a><br>
_______________________________________________<br>
<br>
To unsubscribe or manage your CMA-L mailing list subscription please visit:<br>
<a href="http://mailman.commedia.org.uk/mailman/listinfo/cma-l" target="_blank">http://mailman.commedia.org.uk/mailman/listinfo/cma-l</a></p>
</div>
<p class="ecxMsoNormal"> </p>
</div>
</div>
<p class="ecxMsoNormal" style=""> </p>
<div class="ecxMsoNormal" align="center" style="text-align:center;">
<hr size="1" width="99%" noshade="" style="color:#909090;" align="center">
</div>
<table class="ecxMsoNormalTable" border="0" cellspacing="0" cellpadding="0" style="border-collapse:collapse;">
<tbody>
<tr>
<td style="padding:0cm 11.25pt 0cm 6.0pt;">
<p class="ecxMsoNormal"><a href="http://www.avast.com/" target="_blank"><span style="text-decoration:none;"><img border="0" id="ecx_x0000_i1027" src="http://static.avast.com/emails/avast-mail-stamp.png"></span></a></p>
</td>
<td style="padding:.75pt .75pt .75pt .75pt;">
<span style="font-family:"Calibri","sans-serif";color:#3D4D5A;">This email is free from viruses and malware because
<a href="http://www.avast.com/" target="_blank">avast! Antivirus</a> protection is active. </span><BR>
</td>
</tr>
</tbody>
</table>
<p class="ecxMsoNormal"> </p>
</div>
<br>_______________________________________________
Reply - cma-l@commedia.org.uk
The cma-l mailing list is a members' service provided by the Community Media Association - http://www.commedia.org.uk
Twitter: http://twitter.com/community_media
http://www.facebook.com/CommunityMediaAssociation
Canstream Internet Radio & Video: http://www.canstream.co.uk/
_______________________________________________
Mailing list guidelines: http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/
_______________________________________________
To unsubscribe or manage your CMA-L mailing list subscription please visit:
http://mailman.commedia.org.uk/mailman/listinfo/cma-l</div></div> </div></body>
</html>