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<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Only FM and tinternet for us, although we
did start off originally with two Ski Yogurt cartons and a piece of string with
a walkie talky as a back up.<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Merry Christmas everyone, onwards and
upwards and a toast to 2015<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Regards<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Nick<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

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face="Times New Roman"><span lang=EN-US style='font-size:12.0pt'>

<hr size=2 width="100%" align=center tabindex=-1>

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<p class=MsoNormal><b><font size=2 face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</span></font></b><font
size=2 face=Tahoma><span lang=EN-US style='font-size:10.0pt;font-family:Tahoma'>
cma-l-bounces@mailman.commedia.org.uk
[mailto:cma-l-bounces@mailman.commedia.org.uk] <b><span style='font-weight:
bold'>On Behalf Of </span></b>Artisan Broadcast<br>
<b><span style='font-weight:bold'>Sent:</span></b> 03 December 2014 12:06<br>
<b><span style='font-weight:bold'>To:</span></b> The Community Media
Association Discussion List<br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [cma-l] Raspberries,
Steroids and Low Cost DAB</span></font><span lang=EN-US><o:p></o:p></span></p>

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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

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<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>Hey Richard<o:p></o:p></span></font></p>

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<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>Hope you're well.&nbsp;
:-)<o:p></o:p></span></font></p>

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<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>All I can say in response
to your follow-up is ... my sentiments exactly.<o:p></o:p></span></font></p>

</div>

<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>We have indeed gone from SW to MW, MW to FM, then added SAT, DAB and IP
which is arguably the ultimate and most consistent platform for the future as
connections - both at home and on the move - improve.<o:p></o:p></span></font></p>

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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

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<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>Cat<o:p></o:p></span></font></p>

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<p class=MsoNormal><font size=2 color="#222222" face=Arial><span
style='font-size:10.0pt;font-family:Arial;color:#222222'>--&nbsp;<br>
<st1:place w:st="on"><st1:PlaceName w:st="on"><b><span style='font-weight:bold'>Catherine</span></b></st1:PlaceName><b><span
 style='font-weight:bold'> <st1:PlaceName w:st="on">Lake</st1:PlaceName></span></b></st1:place><o:p></o:p></span></font></p>

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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Consultant Engineer<br clear=all>
<o:p></o:p></span></font></p>

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<p class=MsoNormal><i><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial;font-style:italic'>Digital Media &amp; Infrastructure</span></font></i><font
face=Arial><span style='font-family:Arial'><o:p></o:p></span></font></p>

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<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3 face=Arial><span
style='font-size:12.0pt;font-family:Arial'><a
href="http://www.artisanbroadcast.uk/" target="_blank">http://www.artisanbroadcast.uk/</a><o:p></o:p></span></font></p>

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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>On 3 December 2014 at 11:34, Richard Berry &lt;<a
href="mailto:richard.berry@sunderland.ac.uk" target="_blank">richard.berry@sunderland.ac.uk</a>&gt;
wrote:<o:p></o:p></span></font></p>

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<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D'>We could argue about the benefits of DAB all day, and
we&#8217;re all up against it when it comes to forking out more cash. But, let&#8217;s put
it this way: Do you stream your stations? When we first started streaming in
(About 1997) the audience wasn&#8217;t huge and the costs climbed &#8211; and continue to
do so. But we do it, because listeners expect it. There may come a time when
our listeners also expect us to be on DAB. What happens when your listeners buy
a new car, or a new radio that has DAB. They can get the BBC in digital, but
need to push a few buttons to get your station. Think of it as future-proofing.
This is not me saying &#8220;FM is dead&#8221; far from it, but we all should consider
where our listeners might be. For our listeners we know the online is the
preferred platform, but we are still thinking about DAB. Having a clear run at
the whole FM band for community radio would be great, but in 10 years time is
that like asking someone to listen to long wave? It&#8217;s a perfectly fine
technology, but less people will have access to it and it might feel a bit old
fashioned. Just a thought</span></font><o:p></o:p></p>

<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D'>&nbsp;</span></font><o:p></o:p></p>

<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D'>Richard</span></font><o:p></o:p></p>

<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D'>&nbsp;</span></font><o:p></o:p></p>

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<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D'>&nbsp;</span></font><o:p></o:p></p>

<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><b><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D;font-weight:bold'>Richard Berry<br>
Spark FM Station Manager<br>
Room 101B, David Puttnam Media Centre,<br>
<st1:place w:st="on"><st1:City w:st="on">University of Sunderland</st1:City>, <st1:PostalCode
 w:st="on">SR6 0DD</st1:PostalCode></st1:place><br>
<a href="tel:%28%2B44%29%200191%20515%202239" target="_blank"
value="+441915152239">(+44) 0191 515 2239</a></span></font></b><o:p></o:p></p>

<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D'>&nbsp;</span></font><o:p></o:p></p>

<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=3 face="Times New Roman"><span style='font-size:12.0pt'><a
href="https://www.facebook.com/sunderlanduniversityFADM" target="_blank"><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D;text-decoration:none'><img border=0 width=48 height=48
id="_x0000_i1025" src="cid:image004.gif@01D00F18.E087C3D0"
alt="cid:image001.png@01CF83D7.DCFA9250"></span></font></a></span></font><font
size=2 color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri;
color:black'>&nbsp;&nbsp;&nbsp;&nbsp;</span></font><a
href="http://www.twitter.com/richardberryuk" target="_blank"><font size=2
color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:Calibri;
color:#1F497D;text-decoration:none'><img border=0 width=48 height=48
id="_x0000_i1026" src="cid:image006.gif@01D00F18.E087C3D0"
alt="cid:image002.png@01CF83D7.DCFA9250"></span></font></a><font size=2
color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri;
color:black'>&nbsp;&nbsp; &nbsp;&nbsp;</span></font><a
href="http://www.sunderland.ac.uk/faculties/adm/" target="_blank"><font size=2
color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:Calibri;
color:#1F497D;text-decoration:none'><img border=0 width=135 height=63
id="_x0000_i1027" src="cid:image007.jpg@01D00F18.E087C3D0"
alt="cid:image003.jpg@01CF83D7.DCFA9250"></span></font></a><font size=2
color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri;
color:black'>&nbsp;&nbsp;&nbsp; </span></font><a
href="http://www.sparksunderland.com/" target="_blank"><font color="#1f497d"><span
style='color:#1F497D;text-decoration:none'><img border=0 width=60 height=56
id="_x0000_i1028" src="cid:image008.jpg@01D00F18.E087C3D0"
alt="spark_logo_masterbrand"></span></font></a><font size=2 color=black
face=Calibri><span style='font-size:11.0pt;font-family:Calibri;color:black'>&nbsp;&nbsp;&nbsp;</span></font><o:p></o:p></p>

</div>

<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D'>&nbsp;</span></font><o:p></o:p></p>

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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

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